Interim Vice President, Field Marketing

Vice President of Field Marketing The Vice President, Field Marketing at GBG is responsible for regional and GTM segment-specific pipeline creation via events, account-based marketing, and sales enablement. This role manages Field globally for cross-region synergy, while deploying resources efficiently to support each region individually. This is a 12 month maternity cover contract, starting from July. We're open to team members being based near Chester or London. What you will do Own account-based marketing (ABM) and targeted marketing to both new business prospects and existing customers through events and more diversified channels Deliver longer-term market penetration and momentum, working on initiatives that may show impact over multiple quarters Support the GTM team on global expansion opportunities, including cross-sell campaigns and coordinating expansion across regions Responsible for both first-party and third-party event marketing and increasing ROI from events Manage a team of field marketers, ABM specialists, and external contractors to deliver campaign performance Measure the performance of the field marketing efforts, including pipeline and revenue impact Skills we're looking for Experience leading a globally distributed team Strong partnership with sales teams and the broader go-to-market organization Familiarity with 6sense or similar ABM technologies Proven ability to drive ROI from events Expertise in process, people, and resource management, including both in-house and external contractors Location: Hybrid, Chester or London, England, United Kingdom #J-18808-Ljbffr