Interim Senior Growth Marketing Manager

Interim Senior Growth Marketing Manager

Full-Time No working from home possible
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Role

Who you are

  • Please note this role is offered on fixed term basis for 12 months. Ideally we would be looking for the successful candidate to start mid-June or early July

What the job involves

  • We're seeking an Interim Senior Growth Marketing Manager to start at the end of June or early July for a 12 month contract to drive our growth strategy focussing on UK and US markets
  • This senior strategic and implementation role involves running cross-functional projects, developing innovative AI-enhanced growth plans, and building scalable customer acquisition programs
  • You'll have autonomy to drive success through cutting-edge marketing technology
  • Create and execute comprehensive marketing strategies to attract, convert, and expand customer relationships through data-driven marketing, sales and customer team alignment
  • Design self-service conversion pathways that guide prospects from initial awareness through product education to purchase decisions
  • Optimise AI-enhanced lead qualification systems with predictive scoring to prioritise high-quality prospects and optimise sales team efficiency in partnership with Revenue Operations
  • Develop integrated demand generation programs that seamlessly connect marketing efforts to personalised sales funnels, ensuring consistent messaging across all touch points
  • Build and manage retention campaigns that leverage behavioural data and usage patterns to identify expansion opportunities and deliver targeted upsell messaging
  • Deploy intelligent marketing automation platforms that deliver hyper-personalised customer experiences at scale, adapting content and timing based on individual customer journeys
  • Own growth metrics, forecasting, and attribution modelling across the entire customer funnel in partnership with Commercial leaders
  • Own the go-to-market strategy for new features and product launches in partnership with the Product Marketing Manager
  • Own multi-channel digital strategy including paid acquisition, search, email, social media, and display advertising across UK/US markets
  • Execute ABM strategies enhanced by dynamic content personalisation
  • Leverage generative AI tools for scaled content creation, A/B testing, and real-time optimisation
  • Implement and optimise growth marketing tech stack, processes, and reporting systems
  • Establish systematic testing frameworks and growth experimentation culture across all channels
  • Partner with the Marketing Director to develop a growth marketing strategy aligned with business goals across the entire customer lifecycle
  • Partner with the Marketing Director to create land-and-expand strategies maximising customer lifetime value through upselling and cross-selling
  • Lead cross-functional projects and manage the growth team and agencies to achieve ambitious growth goals and build scalable acquisition programs
  • Partner with the Product Marketing Manager to deliver market research and competitive intelligence to identify new growth opportunities and inform strategic positioning

What Makes This Role Unique

  • Innovation autonomy: Develop original AI-enhanced growth strategies, this is not existing playbook execution
  • Future focussed: Implement next-generation AI marketing tools and methodologies
  • Evolving product: You will informing existing and potential customers of the new exciting product launches that Attest has planned!

Compensation & Work Arrangement

  • Β£70-90k
  • A completion bonus will also be offered to candidates who reach the end of the contract
  • 12 Month FTC
  • 2 days a week in office
  • London

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Interim Senior Growth Marketing Manager employer: Gofractional

Gofractional is an exceptional employer that prioritises a positive candidate experience and fosters a collaborative work culture in the heart of London. With a strong focus on employee growth, you will have the opportunity to enhance your skills while working with cutting-edge recruitment technologies. Join us to be part of a team that values kindness, innovation, and the continuous improvement of hiring practices.

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Contact Details:

Gofractional Recruitment Team