At a Glance
- Tasks: Drive growth strategy with innovative AI marketing plans and cross-functional projects.
- Company: Dynamic company focused on cutting-edge marketing technology and growth.
- Benefits: Competitive salary, completion bonus, and flexible work arrangement.
- Other info: Join a forward-thinking team with opportunities for innovation and career development.
- Why this job: Lead exciting AI-enhanced marketing initiatives and make a real impact.
- Qualifications: Proven experience in growth marketing and strategic project management.
The predicted salary is between 70000 - 90000 € per year.
Please note this role is offered on a fixed term basis for 12 months. Ideally, we would be looking for the successful candidate to start mid-June or early July.
We're seeking an Interim Senior Growth Marketing Manager to start at the end of June or early July for a 12 month contract to drive our growth strategy focusing on UK and US markets. This senior strategic and implementation role involves:
- Running cross-functional projects
- Developing innovative AI-enhanced growth plans
- Building scalable customer acquisition programs
- Creating and executing comprehensive marketing strategies to attract, convert, and expand customer relationships through data-driven marketing, sales and customer team alignment
- Designing self-service conversion pathways that guide prospects from initial awareness through product education to purchase decisions
- Optimising AI-enhanced lead qualification systems with predictive scoring to prioritise high-quality prospects and optimise sales team efficiency in partnership with Revenue Operations
- Developing integrated demand generation programs that seamlessly connect marketing efforts to personalised sales funnels, ensuring consistent messaging across all touch points
- Building and managing retention campaigns that leverage behavioural data and usage patterns to identify expansion opportunities and deliver targeted upsell messaging
- Deploying intelligent marketing automation platforms that deliver hyper-personalised customer experiences at scale, adapting content and timing based on individual customer journeys
- Owning growth metrics, forecasting, and attribution modelling across the entire customer funnel in partnership with Commercial leaders
- Owning the go-to-market strategy for new features and product launches in partnership with the Product Marketing Manager
- Owning multi-channel digital strategy including paid acquisition, search, email, social media, and display advertising across UK/US markets
- Executing ABM strategies enhanced by dynamic content personalisation
- Leveraging generative AI tools for scaled content creation, A/B testing, and real-time optimisation
- Implementing and optimising growth marketing tech stack, processes, and reporting systems
- Establishing systematic testing frameworks and growth experimentation culture across all channels
- Partnering with the Marketing Director to develop a growth marketing strategy aligned with business goals across the entire customer lifecycle
- Partnering with the Marketing Director to create land-and-expand strategies maximising customer lifetime value through upselling and cross-selling
- Leading cross-functional projects and managing the growth team and agencies to achieve ambitious growth goals and build scalable acquisition programs
- Partnering with the Product Marketing Manager to deliver market research and competitive intelligence to identify new growth opportunities and inform strategic positioning
What Makes This Role Unique:
- Innovation autonomy: Develop original AI-enhanced growth strategies, this is not existing playbook execution
- Future focussed: Implement next-generation AI marketing tools and methodologies
- Evolving product: You will inform existing and potential customers of the new exciting product launches that Attest has planned!
Compensation & Work Arrangement:
- Salary: £70-90k
- Contract: 12 Month FTC
- Completion Bonus: A completion bonus will also be offered to candidates who reach the end of the contract
- Location: London
- Work Arrangement: 2 days a week in office
- Level: Senior and Expert level
Interim Senior Growth Marketing Manager employer: Gofractional
At Attest, we pride ourselves on being an innovative employer that empowers our employees to drive meaningful change in the marketing landscape. With a strong focus on personal and professional growth, we offer a dynamic work culture that embraces cutting-edge technology and encourages creative autonomy. Located in the vibrant city of London, our team enjoys a collaborative environment with flexible working arrangements, competitive compensation, and the opportunity to lead transformative projects in the exciting realm of AI-enhanced marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Interim Senior Growth Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who have experience with growth strategies. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in growth marketing. This will give potential employers a taste of what you can bring to the table and set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company’s current marketing strategies and challenges. Bring fresh ideas to the table that align with their goals, especially around AI-enhanced growth plans. This shows you're proactive and ready to hit the ground running!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Interim Senior Growth Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role of Interim Senior Growth Marketing Manager. Highlight your experience with AI-enhanced growth strategies and cross-functional project management. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of your past successes in driving growth and managing marketing strategies, especially in the UK and US markets.
Showcase Your Data-Driven Mindset:Since this role involves a lot of data-driven decision-making, make sure to highlight your analytical skills. Talk about how you've used data to optimise marketing campaigns or improve customer acquisition in previous roles. We love numbers!
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the StudySmarter team!
How to prepare for a job interview at Gofractional
✨Know Your Growth Marketing Stuff
Make sure you brush up on the latest trends in growth marketing, especially around AI-enhanced strategies. Be ready to discuss how you've successfully implemented innovative marketing plans in the past, particularly in the UK and US markets.
✨Showcase Your Cross-Functional Experience
This role involves running cross-functional projects, so be prepared to share examples of how you've collaborated with different teams. Highlight your experience in aligning marketing, sales, and customer teams to drive success.
✨Demonstrate Data-Driven Decision Making
Since the job focuses on data-driven marketing, come equipped with examples of how you've used data to inform your strategies. Discuss any experience you have with predictive scoring or lead qualification systems to show your analytical skills.
✨Be Ready for Innovation Discussions
This position offers a lot of autonomy to develop original strategies, so think about how you can bring fresh ideas to the table. Prepare to discuss how you would leverage generative AI tools and other cutting-edge technologies to enhance customer experiences.
