At a Glance
- Tasks: Lead global marketing strategy and drive impactful campaigns across multiple regions.
- Company: Dynamic consulting firm with a focus on innovation and performance.
- Benefits: Competitive salary, flexible working hours, and potential for role extension.
- Other info: Opportunity to work globally with a high-performing, collaborative team.
- Why this job: Make a real impact in a fast-paced environment while leading a talented team.
- Qualifications: Proven B2B marketing experience and strong leadership skills required.
The predicted salary is between 80000 - 100000 € per year.
The role requires someone comfortable operating with autonomy, making decisions, and leading through complexity. A commercially minded marketing leader with strong B2B experience. Comfortable operating in a global, multi-market environment. Strong commercial mindset, with a focus on impact and ROI. Confident decision-maker, able to prioritise and make trade-offs. Excellent stakeholder management and influencing skills. Ability to simplify complexity and communicate clearly at a senior level. A hands-on, pragmatic approach, someone who enjoys being close to the work as well as setting direction. Experience working in B2B marketing, ideally within consulting or professional services. Experience leading teams or functions, with a track record of delivery and execution. Experience working across global or multi-regional marketing environments. Proven ability to deliver commercially impactful marketing activity. Experience managing budgets and multi-channel marketing environments. Experience working with senior stakeholders.
We're looking for an experienced Global Head of Marketing to join on an initial 12-month maternity cover, leading our global marketing function. Marketing plays a central role in how we build our brand, differentiate in key markets, and drive commercial performance. This role will ensure we maintain momentum, deliver against strategic priorities, and continue to operate as a high-performing, globally aligned function. You'll step into an established model and be expected to provide clear direction, prioritisation, and oversight across a complex, multi-channel environment, while remaining closely connected to execution and delivery. This is a hands-on leadership role. You will operate as a player-coach: setting direction while actively shaping campaigns, guiding output, and staying close to performance and delivery across the team. This is not a purely strategic or advisory position. There is potential for this role to extend beyond the initial 12-month period, depending on business needs and performance. This is a fast-paced, high-accountability environment where clarity, pace, and quality of execution matter. We are a lean, high-performing team, so this role suits someone who enjoys being in the detail and actively driving work forward, not just directing from a distance. You'll need to move comfortably between strategic thinking and hands-on execution on a daily basis.
Strategic leadership:
- Own and drive the global marketing strategy and plan.
- Translate business priorities into clear, actionable marketing direction.
- Set priorities across sectors, campaigns, and regions.
- Lead the development of the next global marketing strategy and annual plan.
- Ensure alignment and consistency across global and group marketing teams.
- Balance strategic ownership with active involvement in execution and delivery.
Campaigns, brand & digital performance:
- Actively shape and drive delivery of major campaigns and strategic marketing initiatives.
- Ensure activity is aligned to pipeline generation.
- Lead digital marketing strategy and stay close to performance, optimisation, and key channel decisions.
- Drive external brand positioning through campaigns, content, and thought leadership.
- Prioritise activity based on commercial impact and return on investment.
Team leadership:
- Lead and develop the global marketing team, with oversight across a multi-disciplinary function.
- This includes leading team members both in the UK and US.
- Provide clear direction, structure, and accountability.
- Ensure integrated execution across brand, digital, and communications.
- Maintain high standards of delivery, pace, and performance.
- Remain closely involved in output quality and key deliverables across the team.
Budget & planning:
- Own and manage the global marketing budget.
- Allocate and optimise spend in line with strategic priorities.
- Make clear, commercially driven trade-off decisions.
- Lead planning and budgeting for the next financial year.
Stakeholder engagement & governance:
- Build strong relationships with Partners and senior stakeholders.
- Own and deliver a clear marketing reporting cadence, including:
- Bi-weekly performance updates for management.
- Monthly marketing reports for senior stakeholders.
- Quarterly marketing packs for Partner meetings.
- Translate marketing activity into clear, concise, and commercially relevant narratives.
- Maintain a structured operating rhythm across planning, reporting, and performance tracking.
Demand management & prioritisation:
- Act as the central point of oversight for incoming marketing requests.
- Assess, prioritise, and align requests against strategic priorities.
- Ensure focus is maintained on high-impact activity, avoiding fragmentation.
Success in this role will look like:
- Continued momentum and delivery across key campaigns and priority sectors.
- Strong alignment between marketing activity and commercial outcomes.
- Clear prioritisation and effective allocation of budget and resources.
- Clear, consistent, and valued communication of marketing performance to stakeholders.
- A well-defined and actionable global marketing strategy for the next financial year.
- A visible, hands-on leadership style, with strong involvement in campaign delivery and output quality.
- Fast, pragmatic decision-making that keeps work moving and avoids over-complexity.
- A team that feels supported, challenged, and clear on priorities, with minimal friction or rework.
Global working model:
This is a global role with core markets in the UK, US, and South Africa. The majority of the marketing team is based in the UK, so regular collaboration within UK working hours is important, alongside engagement with US stakeholders and activity. You'll need to be comfortable operating across time zones, with a level of flexibility in your working pattern to stay connected to both the team and the business.
Interim Global Head of Marketing employer: Gofractional
As an Interim Global Head of Marketing, you will join a dynamic and high-performing team in London, where your expertise will directly influence our global marketing strategy and execution. We pride ourselves on fostering a collaborative work culture that values autonomy, innovation, and impactful decision-making, providing ample opportunities for professional growth and development. With a focus on delivering commercially successful marketing initiatives, you'll enjoy the unique advantage of working in a fast-paced environment that encourages hands-on leadership and close engagement with both local and global stakeholders.
StudySmarter Expert Advice🤫
We think this is how you could land Interim Global Head of Marketing
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on platforms like LinkedIn. The more people know you’re looking for opportunities, the better your chances of landing that dream role.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their marketing strategies and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate, but the perfect fit!
✨Tip Number 3
Practice your pitch! You need to communicate your value clearly and confidently. Think about your past achievements and how they relate to the role of Global Head of Marketing. Make sure you can articulate this in a way that resonates with senior stakeholders.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team at StudySmarter.
We think you need these skills to ace Interim Global Head of Marketing
Some tips for your application 🫡
Show Your B2B Experience:Make sure to highlight your strong B2B marketing experience in your application. We want to see how you've successfully navigated complex environments and delivered impactful results.
Be Clear and Concise:When writing your application, keep it straightforward. We appreciate clarity, so make sure your communication is easy to follow and gets straight to the point, especially when discussing your achievements.
Demonstrate Leadership Skills:We’re looking for someone who can lead a team effectively. Share examples of how you’ve managed teams or projects, showing your hands-on approach and ability to drive performance while staying connected to the work.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity.
How to prepare for a job interview at Gofractional
✨Know Your Stuff
Make sure you’re well-versed in the company’s marketing strategies and recent campaigns. Research their global presence, especially in the UK, US, and South Africa, and be ready to discuss how your B2B experience can enhance their efforts.
✨Showcase Your Leadership Style
Prepare examples that highlight your hands-on leadership approach. Discuss how you've successfully led teams in complex environments, ensuring clarity and accountability while staying involved in execution.
✨Be Ready for Strategic Discussions
Expect to dive deep into strategic thinking. Be prepared to articulate how you would translate business priorities into actionable marketing plans, and demonstrate your ability to balance strategic ownership with execution.
✨Communicate Clearly and Confidently
Practice simplifying complex ideas into clear narratives. You’ll need to convey marketing performance to senior stakeholders, so focus on how you can present data-driven insights that align with commercial outcomes.