At a Glance
- Tasks: Lead the strategy for AI-driven search and digital discovery for high-profile clients.
- Company: Dynamic agency at the forefront of AI and digital marketing innovation.
- Benefits: Competitive salary, flexible benefits, performance bonuses, and career development support.
- Other info: Join a collaborative team and enjoy a balanced working culture in London.
- Why this job: Shape the future of search and work with top-tier clients in a fast-evolving tech landscape.
- Qualifications: Experience in digital discovery, strong advisory skills, and knowledge of AI technologies.
The predicted salary is between 40500 - 49500 £ per year.
The Role
Search isn't just about keywords anymore - it's driven by AI Answer Engines, Generative Search (GEO), Digital PR, and integrated content networks. We're looking for a Director of AEO/GEO to join us on a 9 month fixed term contract where you'll shape and drive the strategy for how our clients get discovered in this new era. You'll own and drive this unified proposition, serving as the strategic bridge between our clients, internal specialist teams, and the fast-evolving tech landscape. You don't need to be the hands-on daily executor of every discipline, but you must be able to talk confidently across all of them, paint the big picture for clients, sell the vision to diverse stakeholders, and strategically deploy our internal subject matter experts to deliver flawless execution. This is a great opportunity for someone who enjoys shaping a category-defining proposition, operating as a trusted advisor to C-suite stakeholders, and driving commercial growth at the leading edge of search and AI-driven discovery.
Key Responsibilities
- Proposition Leadership & Strategy
- Define, evolve, and champion our unified Search and Answer Engine Optimisation (AEO/GEO) proposition.
- Collaborate cross-functionally with subject matter experts and markets to co-create and iterate on service propositions, ensuring alignment, buy-in, and technical feasibility across all specialist teams.
- Connect traditional Organic Search (SEO), Generative AI search (ChatGPT, Perplexity, Google Gemini), Digital PR, and Content Strategy to create omni-channel visibility.
- Build methodologies, measurement frameworks, and best practices that allow the agency to deliver and scale these cutting-edge services.
- Partner closely with Operations and technology leads to validate that commercial propositions are mapped to efficient, scalable workflows within our Seamless suite.
- Research, benchmark, and prototype new tools, frameworks, and market technologies, making data-driven recommendations and selecting the primary technology stack for performance, scalability, and developer productivity.
- Drive thought leadership for your specialism, creating high-impact content and playbooks that position Incubeta as a global leader.
- Stakeholder Management
- Act as the primary consultant for high-profile clients, helping them navigate the transition from traditional search to AI-driven discovery.
- Proactively identify and address internal client barriers to adoption, developing flexible workaround strategies or delivering bespoke workshops to upskill client teams and ensure organisational readiness for AI-driven transformation.
- Comfortably translate and tailor our proposition to different clients, showcasing compelling business value for C-suite relevant stakeholders.
- Create high-impact opportunities for informal engagement with senior client decision-makers outside of formal business settings, establishing deep commercial rapport and expanding deal sizes.
- Commercial Growth
- Partner with markets to pitch, scope, and sell the integrated proposition to new and existing clients, owning the strategic narrative in new business pitches and converting complex technology shifts (AEO, GEO, LLMs) into commercial wins.
- Formalise the sales process by developing world-class sales collateral and Go-To-Market (GTM) strategies and packages.
- Support the development of value-based pricing models, feeding into the Global Value Pricing Calculator to empower local markets.
- Partner closely with teams to proactively uncover cross-sell opportunities (e.g. blending SEO with Digital PR and AI measurement solutions) to maximise client retention and organic revenue growth.
- Knowledge Adaptation
- Educate, mentor, and empower agency practitioners globally to confidently articulate complex technology shifts (AEO, GEO, LLMs) and commercialise integrated discovery solutions.
- Maintain a comprehensive, broad-spectrum understanding of the entire AI Visibility ecosystem, acting as a master choice architect who knows when to strategically deploy internal subject matter experts for deep-dive technical delivery.
- Proactively research and absorb rapid advancements in the landscape, keeping the proposition, packages, and collateral ahead of the curve.
What We're Looking For
- Proven experience shaping and owning a search, content, or digital discovery proposition at a senior strategic level.
- Broad, credible fluency across SEO, Generative AI search (ChatGPT, Perplexity, Gemini), Digital PR, and content strategy - without needing to be the hands-on daily executor of any single discipline.
- A strong track record as a trusted advisor to C-suite and senior client stakeholders, with genuine commercial rapport-building ability.
- Experience contributing to new business pitches, GTM strategy, and value-based pricing models.
- Confidence mentoring and upskilling specialist and client-facing teams on emerging technology shifts.
- Genuine, current expertise in the AI visibility ecosystem, including LLM-driven search behaviour.
- A demonstrable interest in and ability to produce thought leadership that shapes market perception.
Compensation & Benefits
- Salary - We benchmark salaries against the industry to remain highly competitive. Salaries are regularly reviewed and progress alongside your development. Performance-related bonuses are also available.
- Benefits - A flexible, credit-based benefits package including healthcare, pension contributions, gym memberships, and more.
- Policies - Forward-thinking policies designed to support a high-performance and balanced working culture.
- Learning & Development - Dedicated in-house L&D support with structured development reviews every six months, plus ongoing career support to help you progress.
Work Arrangement
- Location: London, GB
- Contract Type: Temporary (9 months fixed term)
Interim Director of AEO/GEO employer: Gofractional
Gofractional is an exceptional employer that prioritises a positive candidate experience and fosters a collaborative work culture in the heart of London. With a strong focus on employee growth, you will have the opportunity to enhance your skills while working with cutting-edge recruitment technologies. Join us to be part of a team that values kindness, innovation, and the continuous improvement of hiring practices.
StudySmarter Expert Advice🤫
We think this is how you could land Interim Director of AEO/GEO
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
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We think you need these skills to ace Interim Director of AEO/GEO
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Gofractional from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Gofractional specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Gofractional
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Gofractional, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Gofractional you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Gofractional that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Gofractional, so think on your feet and don't hesitate to showcase your creativity!
