Interim Brand Marketing Director 12 Month Fixed-Term Contract (Maternity Cover) Location: Vertu House, Team Valley, Gateshead Salary: Competitive Salary + Excellent Company Benefits Reporting to: Chief Marketing Officer Role Overview As Interim Brand Marketing Director, you will be responsible for defining and delivering the strategic direction for the Vertu brand. You will play a key role in ensuring our reputation remains strong, our creative output remains market-leading and all marketing activity aligns with our brand values, governance standards and commercial objectives. You'll lead a talented team of more than 20 colleagues covering Social Media, PR, YouTube, Content, Graphic Design and Audio-Visual production. This role is based at our Head Office in Team Valley, Gateshead. We operate a hybrid working model; however, due to the leadership responsibilities of the position, regular office presence is required to support collaboration, stakeholder engagement and team development. Key Responsibilities Reputation Management Provide strategic leadership across PR, YouTube and Social Media. Protect and strengthen the reputation of Vertu Motors through proactive communications and brand storytelling. Act as the senior escalation point for reputational, compliance or brand-related issues. Drive positive media coverage and increase visibility of the Vertu brand across key audiences. Brand Direction Lead the strategic direction of how Vertu Motors presents itself across all customer touchpoints. Ensure brand positioning, tone of voice, visual identity and creative standards are clearly defined and consistently applied. Maintain strong brand governance across all channels and stakeholder groups. Ensure all activity supports the wider brand strategy and commercial objectives. Creative Production
Interim Brand Marketing Director employer: Gofractional
Gofractional is an exceptional employer that prioritises a positive candidate experience and fosters a collaborative work culture in the heart of London. With a strong focus on employee growth, you will have the opportunity to enhance your skills while working with cutting-edge recruitment technologies. Join us to be part of a team that values kindness, innovation, and the continuous improvement of hiring practices.
