At a Glance
- Tasks: Lead creative campaigns for Flo's growth in the perimenopause category.
- Company: Join a dynamic brand team at Flo, a leader in women's health.
- Benefits: Competitive salary, performance incentives, enhanced parental leave, and a 5-week sabbatical.
- Other info: Hybrid work model with opportunities for professional growth and collaboration.
- Why this job: Make a real impact in women's health while driving innovative campaigns.
- Qualifications: 4+ years in multi-channel campaign management and strong analytical skills.
The predicted salary is between 51750 - 63250 £ per year.
We're looking for an ambitious, creative, and growth-driven Integrated Campaign Manager to join Flo's Brand team to lead our commercial push into Perimenopause — building category leadership and driving growth as we scale this segment against a competitive landscape.
This is an exciting opportunity to help drive Flo's growth into a major new category through culturally resonant, insight-led campaigns that establish us as the trusted leader in perimenopause. You'll play a key role in shaping how Flo competes and wins in this space — translating category strategy into tangible, high-performing commercial work.
Your Experience
- Must have:
- 4+ years' experience planning and executing multi-channel campaigns for consumer brands or apps, from ideation through launch and performance review.
- Experience launching or scaling a commercial product/category push in a competitive market, with a sharp read on cultural moments worth activating around.
- Strong cross-functional experience (Creative, Product Marketing, Growth, Social Growth, PR & UA), confidently managing creative production, internal/external teams, and multiple stakeholders.
- Analytical mindset — track record of measuring campaign performance and managing budgets for efficient, high-impact execution.
- Strong understanding of women's health audiences, ideally with exposure to the perimenopause/menopause category and its competitive landscape.
- Nice to have:
- Experience marketing to 35+ women or to life-stage-specific audiences (e.g. new parents, midlife consumers), either within or outside of health/wellness.
- Background in categories with a high credibility or trust bar (e.g. healthtech, femtech, finance, insurance).
- Experience in the US market specifically.
You'll be responsible for:
- Plan and execute integrated campaigns that drive Flo's brand equity & commercial growth in the perimenopause category — from positioning and creative development through launch, asset production, and performance review.
- Lead cross-functional collaboration across Brand, PR/Comms, Creative, Product Marketing, Influencers, and Organic Social to ensure every campaign lands with consistency and reach.
- Own the campaign calendar, prioritizing high-impact cultural and category moments (e.g. Menopause Awareness Month) and competitive timing.
- Identify new channel and partnership opportunities to build reach and credibility in the category — e.g. brand partnerships, category-specific media, podcasts.
- Manage campaign budgets and prove commercial impact, working closely with Analytics to track installs and revenue and prioritize investment in what drives measurable results.
Work Arrangement: Hybrid model, 3 days per week in office (London)
What you'll get:
- Competitive salary and annual reviews
- Opportunity to participate in Flo's performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Integrated Campaign Manager employer: Gofractional
Gofractional is an exceptional employer that prioritises a positive candidate experience and fosters a collaborative work culture in the heart of London. With a strong focus on employee growth, you will have the opportunity to enhance your skills while working with cutting-edge recruitment technologies. Join us to be part of a team that values kindness, innovation, and the continuous improvement of hiring practices.
StudySmarter Expert Advice🤫
We think this is how you could land Integrated Campaign Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Gofractional and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Gofractional are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Gofractional on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Gofractional. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Integrated Campaign Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Gofractional. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Gofractional:Show us that you’ve done your homework! In your application, briefly mention what you admire about Gofractional’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Gofractional
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Gofractional will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Gofractional, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
