Influencer Account Director

Influencer Account Director

Temporary 50000 - 60000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead influencer campaigns and manage client relationships while mentoring your team.
  • Company: Join Dentsu Creative, a dynamic agency with a focus on innovation.
  • Benefits: Enjoy a competitive salary, health perks, flexible working, and personal development opportunities.
  • Other info: Hybrid working model with a supportive culture and excellent career growth.
  • Why this job: Be at the forefront of influencer marketing and make a real impact with top brands.
  • Qualifications: 5+ years in influencer marketing with strong client management skills.

The predicted salary is between 50000 - 60000 £ per year.

Please note that this is a 12-month fixed term contract role.

Purpose of the Role

This role sits within the influencer capability of Dentsu Creative. You will lead the day-to-day relationship with your clients, navigating the client and your team throughout the key influencer and creator campaigns. You will be the day-to-day contact responsible for owning specific client relationships with the client and, at times, creators. As Account Director, you'll also have line management responsibilities for Account Executives and Influencer Managers, supporting them in their development and guiding them on owning their client relationships and helping them also to deliver great work to our clients.

You will be responsible for the commercial aspect of your account regarding day-to-day finance across the account and working with your Business Director to manage forecasts, fee proposals and oversee project costs and billing. You will work closely with your Business Director to own the client account and ensure the whole team are working effectively to deliver brilliant creator-led work. Your impeccable communication, presentation skills, proactivity, interpersonal skills, client intuition and rapport will help you succeed as an Account Director.

What you'll do

  • Agency
    • Represent the best of the agency's thinking with our client contacts.
    • Understand and positively promote the Agency's philosophy, its work and integrity internally and externally.
    • Achieve the best for both the Agency and the team's Clients.
  • Clients
    • Act as a trusted advisory by working closely with your clients – be their partner and develop a strong and trusted working relationship with clients.
    • Be the person our clients can spar with over strategy and creative – challenge their thinking and ambitions to push our work to the next level.
    • Understand the Client's business, their marketplace and their key objectives.
    • Ensure Client needs are met quickly, efficiently and completely.
    • Help in development and presentation of proposals to Clients.
    • Ensure regular competitor reviews are conducted and presented to Clients.
    • Take creative/artwork comments from Clients, discussing with creators and internal resources when appropriate.
  • Team
    • Be aware of all the projects that the team are managing – be their key point person for escalation.
    • Oversee the work of account executives and/or influencer managers assigned to your accounts, checking for quality, consistency and proactivity.
    • Manage and develop the personnel reviews on a regular basis of your any direct reports.
    • Mentor, manage and nurture any direct reports.
    • Keep BD / Client Partner up to speed on any key matters relating to team performance.
    • Manage up to BD / Client Partner on key projects and client developments.
    • Set up and attend weekly team update/status meetings.
  • Creators
    • Lead on contract negotiation, liaising with legal & finance teams where needed.
    • Coordinates invoicing and payment process as per contract and terms agreed.
    • Acts as the 'gatekeeper' for quality control and the first port of call on day-to-day queries and questions and plan progress.

What you'll bring

  • Be highly experienced in managing influencer and creator marketing campaigns with knowledge of strategy, measurement and co-creation.
  • Likely to have approx. 5+ years' experience, working with a mix of well-known brands.
  • A proven track record for playing a key vital role in previous client management and development.
  • Commercially focused with an eye for developing new business from existing client relationships.
  • Strategically minded, confident in leading clients through challenging briefs to agree propositions.
  • Tenacious and confident in leading clients.
  • Pro-active and a strong sense of client intuition.

What we offer

This is a 12-month Fixed Term Contract. The team is based from our London office on a hybrid working basis. At dentsu, we've built a benefits package that supports every chapter of your life. From company-funded Private Medical Insurance, a 24/7 Virtual GP and a generous sick-pay policy, to wellbeing days, volunteering time, flexible bank-holiday swaps and great everyday perks like retail discounts, gym access and tech schemes - we make it easier to live well, not just work well.

Our employee-led resource groups have helped shape policies that genuinely matter: enhanced maternity, paternity and carers leave, extended sick leave, menopause and baby-loss support, plus 10 fertility treatment days. Combined with life assurance, income protection, financial education tools and flexible savings options, you'll find a workplace that invests in you - your health, your family, your future.

Influencer Account Director employer: Gofractional

Dentsu Creative is an exceptional employer that prioritises the well-being and growth of its employees, offering a comprehensive benefits package that includes private medical insurance, flexible working arrangements, and generous leave policies. The vibrant work culture fosters collaboration and creativity, allowing you to thrive in your role as Influencer Account Director while also providing ample opportunities for professional development and mentorship. With a commitment to supporting every chapter of your life, Dentsu Creative stands out as a rewarding place to build a meaningful career in the heart of London.

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Contact Details:

Gofractional Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Influencer Account Director

Tip Number 1

Network like a pro! Get out there and connect with people in the influencer marketing space. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. The more connections we make, the better our chances of landing that dream job!

Tip Number 2

Show off your skills! Create a portfolio showcasing your previous work with influencers and brands. Highlight successful campaigns and your role in them. This will give potential employers a taste of what you can bring to the table.

Tip Number 3

Prepare for interviews by researching the company and its clients. Understand their values and recent campaigns. We want to impress them with our knowledge and show that we’re genuinely interested in being part of their team.

Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing familiar names when we’re reviewing candidates. Let’s get you in the door!

We think you need these skills to ace Influencer Account Director

Client Relationship Management
Influencer Marketing
Campaign Management
Strategic Thinking
Commercial Acumen
Team Leadership
Communication Skills

Some tips for your application 🫡

Show Your Personality:When writing your application, let your personality shine through! We want to see who you are beyond your qualifications. Use a friendly tone and share a bit about your passion for influencer marketing.

Tailor Your Experience:Make sure to highlight your relevant experience in managing influencer campaigns. We’re looking for someone with a proven track record, so be specific about your achievements and how they relate to the role.

Be Clear and Concise:Keep your application clear and to the point. We appreciate well-structured responses that get straight to the heart of what you want to say. Avoid fluff and focus on what makes you the perfect fit for us!

Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!

How to prepare for a job interview at Gofractional

Know Your Influencers

Before the interview, research the latest trends in influencer marketing and be ready to discuss specific campaigns. Show that you understand the nuances of working with creators and can bring fresh ideas to the table.

Showcase Your Client Management Skills

Prepare examples from your past experiences where you've successfully managed client relationships. Highlight how you navigated challenges and delivered results, as this role heavily relies on building trust and rapport with clients.

Demonstrate Strategic Thinking

Be ready to discuss how you approach strategy development for influencer campaigns. Think about how you can challenge a client's thinking and push creative boundaries, as this is key to succeeding in the role.

Ask Insightful Questions

Prepare thoughtful questions about the agency's philosophy and their approach to influencer marketing. This shows your genuine interest in the company and helps you gauge if it's the right fit for you.