At a Glance
- Tasks: Lead marketing strategy and manage a dynamic team to enhance brand presence.
- Company: Gofractional, a forward-thinking company based in Edinburgh.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Join a vibrant team and elevate your career in a supportive environment.
- Why this job: Shape marketing strategies for UHNW families and make a significant impact.
- Qualifications: 10+ years in digital marketing and strong leadership skills required.
The predicted salary is between 60000 - 80000 £ per year.
Gofractional is looking for a Marketing Lead in Edinburgh to drive marketing strategy and oversee a small team.
The role requires proven marketing leadership experience, particularly with UHNW international families.
You will develop marketing strategies, assess team capabilities, and ensure brand consistency across platforms, primarily using Hub Spot.
Ideal candidates should have over 10 years of digital marketing experience and excellent communication skills, along with a Bachelor’s degree in Marketing or related field.
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StudySmarter Expert Advice🤫
We think this is how you could land Fractional Head of Marketing — Growth & Brand Leader
✨Get Social with Marketing Communities
Jump into online marketing forums or Facebook groups to connect with other budding marketers. Engage in discussions, share ideas, and even ask for advice. This is a great way to get noticed and could lead to some unexpected internship opportunities.
✨Show Off Your Creativity
Create a portfolio showcasing your previous marketing projects, whether they're university assignments or personal initiatives. Make sure to include a mix of written content, graphics, or any campaigns you've developed to highlight your versatility. This portfolio could make you stand out to companies like Gofractional.
✨Follow Marketing Events
Keep an eye out for marketing workshops, seminars, or networking events happening near you. These events are fab for meeting industry pros and they might even be looking to fill internships. Plus, a friendly chat can sometimes lead to that all-important foot-in-the-door!
✨Utilise Your University Resources
Don’t underestimate your university's career services! They often have connections with companies like Gofractional that are gutting for interns. Make sure to attend their career fairs and meet with advisors who can help match you with the right opportunities in marketing communications.
We think you need these skills to ace Fractional Head of Marketing — Growth & Brand Leader
Some tips for your application 🫡
Show Off Your Creative Side!:In marketing communications, creativity is key! Your CV should highlight any projects, campaigns, or freelance gigs where you've used your creative flair. If you've worked on social media campaigns or any content creation, make sure to showcase that!
Get Personal with Your Cover Letter:For us at StudySmarter, a compelling cover letter is crucial, especially for a bachelor level role. Share your passion for marketing communications and how you see yourself contributing to Gofractional. Let your personality shine through – we're keen on hearing your unique voice!
Relevant Coursework Matters:Make sure to list any relevant courses or projects from your studies that relate to the role at Gofractional. This not only shows your knowledge but also your commitment to learning within marketing communications. It’s all about connecting what you’ve learned to what you can bring to the team.
Link to Your Online Presence:If you’ve got any online portfolios or relevant social media profiles (think LinkedIn or even a personal blog), don’t hesitate to include those links! This gives us a glimpse of your style, professionalism, and what you can bring to the marketing communications realm at Gofractional.
How to prepare for a job interview at Gofractional
✨Brush Up on Your Campaign Strategies
Marketing communications roles often involve discussing past campaign experiences, so be ready to showcase your understanding of different strategies and tools. Bring examples from your university projects or internships that demonstrate your ability to analyse and execute marketing plans.
✨Know Your Digital Tools
Familiarity with digital marketing platforms is crucial in this field. Make sure you’re comfortable discussing tools like Google Analytics, Hootsuite, or even basic graphic design software, as they might pop up in technical questions or scenarios during your interview with Gofractional.
✨Show Your Passion for Learning
As a bachelor's candidate, you might not have extensive experience, but that’s okay! Emphasise your eagerness to learn and adapt. Talk about skills you’ve acquired during your studies or relevant workshops that show you’re hungry for growth in the marketing world.
✨Be Prepared for Creative Problem-Solving
Expect some situational questions that test your creative thinking. Prepare for scenarios where you might have to tackle a communication challenge or create a brief marketing strategy on the spot. This will demonstrate your ability to think on your feet and adapt to the demands of the role at Gofractional.
