At a Glance
- Tasks: Lead and execute paid advertising campaigns across various channels to boost brand visibility.
- Company: Join Biscuiteers, a creative gifting business with a vibrant culture.
- Benefits: Flexible part-time hours, hybrid working, and potential for contract extension.
- Other info: Opportunity to work in a dynamic environment with a focus on growth.
- Why this job: Make a real impact on marketing strategies while working with a passionate team.
- Qualifications: Experience in managing paid ads and strong analytical skills required.
The predicted salary is between 56250 - 68750 £ per year.
The Role
We're looking for a fractional, part-time Digital Marketing Manager to join Biscuiteers for a 6-month period.
This role will take ownership of planning and executing paid advertising activity across all channels, ensuring spend is tightly aligned with business strategy, seasonal trading priorities and budget.
You'll be the senior voice on paid performance, using data to continually sharpen targeting, bidding and channel investment.
Key Responsibilities
- Plan and execute paid advertising activity across all relevant channels (e. g.
Paid Search, Paid Social, Shopping/Feed, Display), aligning campaigns with wider business strategy, seasonal peaks and agreed budgets.
- Understand and manage CPO, CPA, CPM, ROI and bidding strategies, using these levers to actively drive performance and feed into the effectiveness of the overall marketing strategy.
- Integrate the data processing between Paid and CRM, being as efficient as possible to acquire new customers and optimising where we use paid for retention.
- Analyse data and performance metrics on an ongoing basis to identify opportunities, flag risks and pinpoint areas for improvement across the paid media mix.
- Use data-driven insights to continually refine marketing strategy, audience targeting and ad spend allocation - drawing on all available data sources and proactively introducing new data and measurement approaches into the mix.
- Manage and report on paid media budgets, ensuring efficient allocation of spend across channels and clear visibility of performance against targets.
- Present performance updates, insights and recommendations to senior stakeholders, translating data into clear commercial actions.
- Work closely with the wider marketing, ecommerce and creative teams to ensure paid activity supports broader brand and trading goals.
About You
- Proven experience managing paid advertising budgets end-to-end, ideally within a retail, ecommerce or DTC gifting business.
- Strong working knowledge of Paid Search and Paid Social platforms (e. g. Google Ads, Meta Ads Manager), bidding strategies and budget optimisation.
- Confident, hands-on analyst - comfortable working across GA4, platform reporting and Excel/Sheets to interrogate performance data.
- A commercial mindset: able to connect paid media KPIs (CPO, CPA, CPM, ROI) to overall business performance and profitability.
- Self-sufficient and delivery-focused, with experience operating in a fractional, interim or consultancy capacity an advantage.
- Contract Details
- Type: Fractional / part-time contractor engagement
- Duration: 6 months (with potential to extend by mutual agreement)
- Commitment: c.3 days per week (to be agreed based on candidate availability)
- Location: London-based, hybrid - flexible remote working with occasional office days
- #J-18808-Ljbffr
Fractional Digital Marketing Manager employer: Gofractional
Gofractional is an exceptional employer that prioritises a positive candidate experience and fosters a collaborative work culture in the heart of London. With a strong focus on employee growth, you will have the opportunity to enhance your skills while working with cutting-edge recruitment technologies. Join us to be part of a team that values kindness, innovation, and the continuous improvement of hiring practices.
StudySmarter Expert Advice🤫
We think this is how you could land Fractional Digital Marketing Manager
✨Get Involved in Local Events
Marketing pros thrive on connections, so why not get yourself out there? Attend local events or trade shows related to marketing-communications. These are great opportunities to meet potential employers and other marketers who might have insider info about openings at places like Gofractional.
✨Utilise Marketing Communities
Join online marketing communities and forums. Platforms like LinkedIn or Facebook have groups specifically for marketing and communications where job leads get shared frequently. Engage in conversations to showcase your knowledge and make connections that could lead to your part-time position!
✨Showcase Your Skills Online
As you’re looking for part-time work, having a strong online presence can really help us. Create a portfolio website to showcase your campaigns, writing, and any projects you've worked on. Share your expertise on social media; it helps you to stand out to potential employers like Gofractional.
✨Apply Through Our Website
When you spot a part-time role, especially at places like Gofractional, don’t hesitate to apply directly through our website! This shows your enthusiasm and commitment right from the start. Plus, it often gives you a better chance of getting noticed in the application pile.
We think you need these skills to ace Fractional Digital Marketing Manager
Some tips for your application 🫡
Show Off Your Creative Flair:In marketing communications, we love to see creativity shine through! Use your CV and cover letter to showcase any campaigns you've worked on or even personal projects that highlight your skills. Whether it's social media content, email marketing, or branding, let your unique voice and ideas shine.
Know the Market and the Company:Before applying to Gofractional, do a little homework on their marketing approach and campaigns. Tailor your application to reflect your understanding of their brand voice. Mention specific examples of their work that resonate with you in your cover letter - it shows you’re genuinely interested and engaged!
Flexibility is Key:Since this is a part-time role, don’t forget to highlight your availability in your application. We want to see your openness to work flexible hours that fit both your schedule and the company's needs. This shows you’re prepared and committed!
Include Your Portfolio:If you’ve got a portfolio or even a few examples of your work, make sure to attach them or link to them in your application. We want to see what you’ve created, whether it's blogs, social media posts, or PR materials. It’s an excellent way to demonstrate your skills and experiences visually!
How to prepare for a job interview at Gofractional
✨Show Off Your Portfolio
Make sure to bring along some examples of your past work, whether it’s social media campaigns, email newsletters, or any content you’ve created. You'll want to showcase your style and effectiveness—this is our chance to shine a light on our creative side!
✨Brush Up on Marketing Tools
Be prepared to chat about the marketing tools you’ve used, like Google Analytics, Hootsuite, or Canva. Familiarity with these platforms can really set us apart and show that we're ready to dive in and start contributing from day one.
✨Emphasise Your Flexibility and Learning Mindset
Since this is a part-time gig, let’s talk about how you plan to manage your time effectively while juggling other commitments. Employers love candidates who can learn quickly and adapt—so highlight your willingness to grow in the role!
✨Bring Questions About Team Dynamics
Ask about the team you’ll be working with and how communications flow within the company. This shows that we’re not just interested in the role, but also in how we’ll fit into their existing marketing squad at Gofractional—it's all about teamwork!
