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- Tasks: Lead B2C growth and validation for an innovative accessibility start-up.
- Company: Estendio, a mission-driven tech company transforming education for neurodivergent individuals.
- Benefits: Enjoy a 9-day fortnight, 33 days holiday, and remote work flexibility.
- Why this job: Make a real impact by building inclusive tech that empowers students.
- Qualifications: Experience in GTM strategy and a passion for early-stage environments.
- Other info: Collaborate with a passionate team and enjoy excellent career growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
About Us
We are a mission-driven accessibility start-up dedicated to transforming how neurodivergent individuals navigate their educational and professional journeys. Estendio builds technology that helps disabled and neurodivergent students study more independently, confidently, and effectively. Since launching our first product, Present Pal, back in 2018, Estendio has empowered students across over 150 universities in the UK and US to excel in their presentations and communication skills. Building on this success, Tailo is our newest product - an AI-powered academic reading and research companion designed specifically for students who feel overwhelmed by dense, high-volume academic content. Unlike generic AI tools, Tailo prioritises learning, integrity, and accessibility. In 2026, our focus is not growth at all costs, it’s proving that students choose Tailo over free AI tools for real academic work - and come back on their own.
About the Role
We’re looking for a Head of GTM to own and run our B2C validation phase. This is a senior, hands-on role for someone who enjoys early-stage ambiguity, working close to product, and using direct insight to drive decisions. You’ll be responsible for designing and running experiments that tell us:
- whether Tailo delivers real, repeatable value to students, and at scale
- where and why students engage or drop off
- what signals justify scaling, pausing, or changing direction
This is a newly created role responsible for product-adjacent growth and validation.
What You’ll Do:
- Own B2C Growth & Validation
- Design and run experiments across acquisition, activation, engagement, and retention
- Define what success looks like - and what "not working" looks like
- Track and report weekly learnings to leadership
- Define Channels & Sequencing
- Decide which channels to test (organic, community, light paid etc)
- Set clear budget caps and learning goals
- Avoid premature scaling or over-investment
- Shape Messaging & Positioning
- Own the B2C narrative: why Tailo vs ChatGPT for academic work
- Ensure messaging reflects trust, integrity, and learning-first support
- Guide landing pages, onboarding flows, and experiment copy
- Work closely with Product & Engineering
- Partner with Product and Engineering to improve activation and repeat use
- Feed GTM insights directly into onboarding and product priorities
- Help identify where small product changes unlock big gains
- Orchestrate and Execute
- Work with the existing Marketing Manager and freelancers
- Set direction and review output - you don’t need to do everything yourself
- Ensure activity aligns with learning objectives
- Strategy
- Playbook ideation and deployment
- Experience with building and executing GTM strategy especially in a B2C market
What You’ll Own:
- Activation (first document uploaded)
- Second document uploaded within 7 days
- 30-day retention
- MAU growth rate
- Organic vs paid acquisition mix
- Qualitative user insight
Job requirements
Who are You?
This is a newly created opportunity to bring your expertise in GTM strategy, within a B2C market, offering senior hands-on experience and passion for working in early stage environments. You will fit right into our highly motivated team if you have the following characteristics:
- Curiosity & Pragmatism: You aren’t just looking for any solution; you’re looking for the right one. You ask "why" constantly but never lose sight of the deadline.
- Fast-Fail Mentality: You believe that progress requires experimentation. You’d rather try, learn, and pivot than stay stuck in "perfect" planning.
- Comfortable with Candour: You have the confidence to say, "This isn’t working." You value the project’s success over being "right".
- Listen-to-Learn Personality: You enter every conversation to understand, not just to respond. You’re a sponge for new information and diverse perspectives.
Measures of Success
In the First 3 Months:
- Working with current CMO to understand targets, funnel and playbook
- Clear understanding of activation and engagement drivers
- Evidence of repeat use (second doc uploads, 30-day retention)
- Directional MAU growth with organic pull
- Clear recommendations: double down, refine, or pause
- Leadership has confidence in next strategic steps
In the first 6 Months:
- Running experiments and optimising what the funnel looks like
What We Offer
- Flexibility: Working remotely with occasional on-site meetings in Scotland and Quarterly company get-togethers
- Impact: An opportunity to support both short-term delivery of B2C growth & validation and longer-term clarity of GTM strategy
- Collaboration: Work closely with a small, passionate team that values innovation and collaboration.
Why Join Us?
- 9-day fortnight (every second Friday off)
- 33 days holiday (including public holidays)
- Remote-first with Quarterly Company Meet-Ups
- Wellbeing cashback plan and assistive tech support
- £150 home working setup budget
- Make a real impact - building inclusive tech for every mind
Location: Remote (Based in the UK) (Please Note: You must be based in the UK and have the right to work in the UK)
Fractional Chief Growth Officer employer: Gofractional
Contact Detail:
Gofractional Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Fractional Chief Growth Officer
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Show us you’re genuinely interested in what we do at Estendio, especially how Tailo can make a difference.
✨Tip Number 3
Practice your pitch! Be ready to explain why you’re the perfect fit for the role. Highlight your experience with GTM strategies and how you can help us grow Tailo.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you note can keep you top of mind and show us you’re really keen on joining our mission-driven team.
We think you need these skills to ace Fractional Chief Growth Officer
Some tips for your application 🫡
Be Authentic: When you're writing your application, let your true self shine through! We want to see your personality and passion for the role. Don’t just regurgitate your CV; tell us why you’re excited about joining Estendio and how you can contribute to our mission.
Tailor Your Message: Make sure to customise your application to reflect the specific requirements of the Fractional Chief Growth Officer role. Highlight your experience with B2C growth strategies and any relevant successes you've had in similar positions. Show us that you understand what we’re looking for!
Show Your Curiosity: We love candidates who ask 'why' and are eager to learn. In your application, share examples of how you've approached problem-solving in the past. This will demonstrate your curiosity and pragmatism, which are key traits we value at Estendio.
Keep It Clear and Concise: While we appreciate creativity, clarity is crucial. Make sure your application is well-structured and easy to read. Use bullet points where necessary and avoid jargon. Remember, we want to understand your qualifications and ideas quickly, so keep it straightforward!
How to prepare for a job interview at Gofractional
✨Know Your Stuff
Before the interview, dive deep into Estendio's mission and products like Tailo and Present Pal. Understand how they empower neurodivergent students and be ready to discuss how your experience aligns with their goals.
✨Show Your Curiosity
Demonstrate your curiosity by asking insightful questions about the company's growth strategies and product development. This shows you're not just interested in the role but also in contributing to their mission.
✨Embrace the Fast-Fail Mentality
Be prepared to talk about past experiences where you’ve experimented and learned from failures. Highlight how this approach can benefit Estendio as they navigate early-stage ambiguity.
✨Communicate Clearly
Since the role involves shaping messaging and positioning, practice articulating your thoughts clearly. Use examples to illustrate your points, especially when discussing how you would differentiate Tailo from other tools like ChatGPT.
