At a Glance
- Tasks: Lead clients in digital analytics and tracking solutions to enhance marketing effectiveness.
- Company: Join a forward-thinking company focused on data-driven decision-making.
- Benefits: Attractive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and continuous learning.
- Why this job: Make a real impact by transforming data into actionable insights for clients.
- Qualifications: 7+ years in analytics with expertise in Google Tag Manager and Google Analytics.
The predicted salary is between 36000 - 60000 € per year.
YOUR ROLE
You will act as the primary point of contact for clients on digital analytics, tracking, and taxonomy management. Your expertise will help clients leverage their data, drive marketing effectiveness, and ensure consistent, high-quality measurement across web, CRM, and media platforms. You will translate business needs into actionable solutions, ensuring data accuracy, consistency, and strict adherence to data privacy regulations and best practices.
Key Responsibilities
- Consult with clients to understand their business objectives and translate these into analytics strategies and technical requirements.
- Design, implement, and maintain tracking solutions, with a primary focus on Google Tag Manager (GTM) and Google Analytics, as well as supporting other platforms as needed.
- Develop, document, and enforce campaign naming conventions, tagging standards, and taxonomies to ensure clean, consistent, actionable data.
- Ensure all data collection and analytics implementations comply with data privacy regulations (GDPR, PECR) and industry best practices; advise on privacy-by-design and consent management.
- Conduct rigorous QA, validation, and troubleshooting of analytics implementations to guarantee data accuracy and completeness.
- Create clear technical documentation and client-facing presentations; communicate complex concepts to both technical and non-technical audiences.
- Collaborate with internal teams—including strategy, media, web development, and CRM—to align analytics solutions with broader business objectives.
- Stay up-to-date with analytics trends, platform updates, and privacy regulations, adapting solutions as needed.
YOUR SKILLS AND EXPERIENCE
- Tag Management: Advanced experience with platforms such as Google Tag Manager (GTM), Tealium, and Ensighten.
- Analytics Platforms: Skilled in Google Analytics GA4, Adobe Analytics, and Amplitude for web and app measurement.
- Mobile & Attribution: Familiarity with mobile measurement partners like AppsFlyer, Adjust, and Branch.
- Customer Data Platforms (CDPs): Understanding of CDPs such as Salesforce Marketing Cloud, Segment, or ActionIQ.
- Taxonomy & Data Governance: Experience developing and maintaining taxonomies, with exposure to tools like Claravine.
- Consent & Privacy: Working knowledge of consent management solutions (e.g., OneTrust, TrustArc, Cookiebot) and data privacy compliance.
- Media & Ad Tech: Exposure to campaign tracking integrations with platforms like Facebook Ads Manager, Google Ads, and DV360.
- Reporting & Automation: Proficiency in data visualization tools (Google Data Studio, Tableau, Power BI) and scripting (JavaScript, Python) for analytics automation is a plus.
- Data Clean Rooms: Experience leveraging data clean rooms effectively (Live Ramp, InfoSum) is a plus.
- General: Strong problem-solving, documentation, and stakeholder communication skills; ability to deliver technical solutions and insights to varied audiences.
7+ years’ experience in analytics, digital marketing technology, or related roles.
Director, Analytics Enablement employer: Gofractional
As a leading employer in the digital analytics space, we offer a dynamic work environment that fosters innovation and collaboration. Our commitment to employee growth is evident through continuous training opportunities and a culture that values diverse perspectives, ensuring that you can thrive in your role as Director of Analytics Enablement. Located in a vibrant area, we provide a supportive atmosphere where your expertise will directly impact client success while adhering to the highest standards of data privacy and analytics excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Analytics Enablement
✨Tip Number 1
Network like a pro! Reach out to your connections in the analytics and digital marketing space. Attend industry events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can refer you directly to hiring managers.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your analytics projects, especially those involving Google Tag Manager and Google Analytics. This will give potential employers a taste of what you can do and how you can help them leverage their data effectively.
✨Tip Number 3
Prepare for interviews by brushing up on common analytics scenarios. Be ready to discuss how you've tackled data privacy issues or implemented tracking solutions in past roles. We want to see your problem-solving skills in action!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team and making an impact in the analytics world.
We think you need these skills to ace Director, Analytics Enablement
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Director, Analytics Enablement role. Highlight your experience with Google Tag Manager and analytics platforms, as well as your understanding of data privacy regulations. We want to see how your skills align with our needs!
Showcase Your Expertise:In your application, don’t just list your skills—show us how you've used them in real-world scenarios. Whether it’s designing tracking solutions or ensuring data accuracy, we love seeing concrete examples of your work that demonstrate your problem-solving abilities.
Keep It Clear and Concise:When writing your application, clarity is key! Use straightforward language and avoid jargon where possible. Remember, we want to understand your experience without getting lost in technical terms. A well-structured application makes a great first impression!
Apply Through Our Website:We encourage you to submit your application through our website. This way, you’ll ensure it reaches the right people directly. Plus, you can easily keep track of your application status. We can’t wait to hear from you!
How to prepare for a job interview at Gofractional
✨Know Your Analytics Inside Out
Make sure you brush up on your knowledge of Google Tag Manager, Google Analytics, and other analytics platforms mentioned in the job description. Be ready to discuss how you've used these tools in past roles and how they can drive marketing effectiveness for clients.
✨Prepare Real-World Examples
Think of specific instances where you've translated business needs into actionable analytics strategies. Prepare to share how you’ve implemented tracking solutions or maintained data accuracy, as this will showcase your hands-on experience and problem-solving skills.
✨Understand Data Privacy Regulations
Familiarise yourself with GDPR, PECR, and other data privacy regulations. Be prepared to discuss how you ensure compliance in your analytics implementations and how you advise clients on privacy-by-design practices.
✨Communicate Clearly and Confidently
Practice explaining complex analytics concepts in simple terms. You’ll need to communicate effectively with both technical and non-technical audiences, so think about how you can make your explanations clear and engaging during the interview.
