Creative Strategist

We're looking for a Creative Strategist to join our UK Local team on a 9-month contract. We are looking for an experienced Creative Strategist with the analytical skills to step-change our growth marketing creative performance. We want you to build and deliver a plan that drives both heart-tugging brand impact and a measurable improvement in commercial performance. Reporting to the Director of Growth Marketing (UK), you'll be the "voice of the consumer," translating deep insights and channel learnings into clear, actionable creative direction. You'll bridge the gap between data-driven growth and high-fidelity brand storytelling, acting as the primary creative partner for our media agencies and global teams.

We are a remote-first team, so this role is fully remote and UK-based. However, we love a bit of face-to-face time, so you'll need to be able to visit our London office at least once a month. Because we operate as a truly global team, you'll be collaborating closely with our creative powerhouses in Australia. This requires a bit of schedule flexibility for early morning calls (typically 7-8am) to ensure we're aligned and moving at pace across time zones.

Key Responsibilities

• Built and scaled the UK creative engine: You'd be reviewing our existing strategy and performance, to build a repeatable strategy across Meta, YouTube, and offline formats like print to ensure we're showing up effectively across the whole funnel.
• Crafted "strategically sharp" briefs: You would have written inspiring briefs that didn't just ask for "an ad," but defined the specific audience tension and the commercial problem we're trying to solve.
• Led our Meta agency partner: You'd have spent time providing clear strategic feedback and priorities to our external performance agency, pushing them to improve iteration speed and creative quality.
• Masterminded a testing roadmap: You wouldn't just be "guessing"—you'd be defining hypotheses and learning agendas for creative tests, then synthesising those results into your next big campaign.
• Collaborated on Limited Editions: You might have provided the UK "lens" for a global product launch, ensuring our cultural nuances were represented while staying true to the global brand.

Required Qualifications & Skills

• You're a strategic thinker with a bias for action. You proactively find creative opportunities to unlock growth, using a mix of qualitative insight and quantitative signals (like hook rates and CTR) to defend your recommendations.
• You understand that creative behaves differently on Meta than it does in a magazine, and you know how to adapt your strategy accordingly.
• You're a master collaborator and storyteller. You can translate broad brand platforms into actionable creative territories that scale.
• You're comfortable challenging agencies and stakeholders respectfully, using evidence and context to maintain a high bar.
• You have a working knowledge of tools like Adobe Premiere or Photoshop, allowing you to make quick tweaks to accelerate testing when the moment strikes.
• You have sharp analytical skills to turn data into actionable insights. You are skilled at reviewing different datasets to identify patterns and commercial opportunities.
• You're comfortable presenting your findings to stakeholders to drive decision making.
• One of your first major pieces of work will be a full audit of our current performance creative strategy - assessing what's working, what isn't, and where the biggest opportunities lie to refine or overhaul our approach.
• You are adaptable to change. Our business is growing rapidly, and there is a lot of change in flight.
• You are self-directed and proactive: you have the ability to create your own structure when one isn't handed to you — setting your own priorities, flagging blockers early, and identifying where you need additional support or input.