At a Glance
- Tasks: Manage account-based marketing and events to drive pipeline creation and revenue impact.
- Company: GBG is a leader in global marketing solutions, focusing on regional and GTM segment-specific strategies.
- Benefits: This role offers a 12-month maternity cover contract with hybrid working options near Chester or London.
- Other info: The position starts in July and involves managing both in-house and external contractors.
- Why this job: Join GBG to lead a globally distributed team and enhance marketing strategies across regions.
- Qualifications: Experience with ABM technologies like 6sense and proven event ROI management are essential.
The predicted salary is between 40000 - 50000 £ per year.
The Vice President, Field Marketing at GBG is responsible for regional and GTM segment-specific pipeline creation via events, account-based marketing, and sales enablement. This role manages Field globally for cross-region synergy, while deploying resources efficiently to support each region individually. This is a 12 month maternity cover contract, starting from July. We're open to team members being based near Chester or London.
What you will do
- Own account-based marketing (ABM) and targeted marketing to both new business prospects and existing customers through events and more diversified channels.
- Deliver longer-term market penetration and momentum, working on initiatives that may show impact over multiple quarters.
- Support the GTM team on global expansion opportunities, including cross-sell campaigns and coordinating expansion across regions.
- Responsible for both first-party and third-party event marketing and increasing ROI from events.
- Manage a team of field marketers, ABM specialists, and external contractors to deliver campaign performance.
- Measure the performance of the field marketing efforts, including pipeline and revenue impact.
Skills we're looking for
- Experience leading a globally distributed team.
- Strong partnership with sales teams and the broader go-to-market organization.
- Familiarity with 6sense or similar ABM technologies.
- Proven ability to drive ROI from events.
- Expertise in process, people, and resource management, including both in-house and external contractors.
Location: Hybrid, Chester or London, England, United Kingdom.
Interim VP, Field Marketing in Chester employer: Gofractional
GBG offers a dynamic work environment with a focus on innovative marketing solutions. Located in Chester or London, the team values collaboration and efficiency. Employees benefit from a hybrid work model and the opportunity to lead impactful marketing initiatives.
