Campaign Manager

Who you are

• You’ll be an adept campaign manager – used to collaborating across teams and maintaining a critical path.
• You’ll be comfortable marrying creative thinking and data to design communications – and you’ll constantly be looking to improve engagement and metrics.
• Job knowledge – specialist skills, experiences, qualifications, specific systems or practices relevant to the role, latest function specific knowledge.
• Business knowledge – level of commercial awareness, economic, commercial, political experience, industry specific knowledge to differentiate M&S from competitors.
• Problem solving – analytical skills, ability to direct, lead and deliver solutions that go beyond existing ways of doing things.
• People & Leadership skills – communications, leadership and talent development skills.
• Campaign Management/ Project Management experience.
• Retail/ Loyalty experience.
• CRM experience.
• Customer centric, with a good degree of commerciality.
• Experience in agency management.
• Data literate and numerically literate.

Desirable

• Multichannel marketer – experience across digital, media, CRM and events/PR.
• Experience in email and customer journey design and build (ideally using Salesforce Marketing Cloud).

What the job involves

Please note this is a 12-Month Fixed Term Contract.

You will be delivering relevant, personalised, and exciting campaigns and communications that our M&S customers will grow to love. You could be managing the end to end delivery yourself – or working closely with our BU marketing teams - to deliver incremental value for the business and our members, behaviour change within the customer base, and a step change in how we reward our more valuable customers.

• Own the end-to-end delivery of customer communications, including instore, emails, banners, and push notifications.
• Work closely with teams to deliver into other channels including onsite, paid and ATL.
• Support the development and delivery of the Customer Loyalty Communications strategy to drive growth, personalisation, frequency and engagement across our customer base.
• Collaborate with other marketing teams across M&S to bring the loyalty proposition, benefits and campaign moments to life across touchpoints, channels and activities.
• Collaborate with Analytics and Data Science teams to ensure activities leverage data led opportunities, embed test and learn, and are analysed for post campaign findings.
• Ensure all customer communications align to our M&S and Sparks brand standards, and are reflective of communications standards.
• Optimise all campaigns against key performance metrics, engagement, open rates, click through rates, offer redemption and opt outs.
• Embody a continuous improvement approach, continually evolving activity to ensure the best outcomes.
• Ensure all activity is delivered on time, to budget, or appropriate risks and mitigations have been communicated.
• Be mindful of key loyalty and communications trends from competitors, and outside the retail industry, and make recommendations as to how these can be adopted in our communications.
• Find ways of improving executional efficiency across the team, and work with relevant teams eg. Product and Automation to implement.
• Maintain positive relationships with our delivery partners (data, creative, development agencies etc.).