At a Glance
- Tasks: Design and activate HubSpot lifecycle journeys, manage CRM automation, and analyse campaign performance.
- Company: Dynamic marketing agency in London with a collaborative and innovative culture.
- Benefits: Flexible working, potential for permanent role, and opportunities for professional growth.
- Other info: Hands-on role with the chance to work on exciting paid media campaigns.
- Why this job: Join a creative team and make an impact through data-driven marketing strategies.
- Qualifications: Experience with HubSpot, GA4, and Salesforce; strong communication and analytical skills.
The predicted salary is between 40000 - 50000 £ per year.
CRM & Automation Lead (FTC)
Role
Campaign, CRM & Hub Spot Automation Lead (3-Month FTC)
Location
London
Contract Type
3-month fixed-term contract with scope to grow
This is a hands-on, execution-focused contract where you'll design and activate end-to-end Hub Spot lifecycle journeys, define segmentation and lead scoring logic, and build the reporting infrastructure to measure performance at every stage of the funnel.
You'll sit at the intersection of data, automation, and campaign delivery, working closely with the Business Director, Data Strategy Director, and Performance Marketing Manager.
The team is cross-functional and collaborative — you'll partner regularly with media planners, the analytics team, and the creative studio.
The primary scope of this FTC is lifecycle automation and CRM.
Should the role convert to a permanent position, responsibilities expand to include full paid media campaign management across Linked In, Google Ads, Meta, and programmatic channels.
What you will be doing
- Lifecycle Automation & CRM
- Design end-to-end Hub Spot lifecycle journeys to improve retention, reactivation, and cross-sell performance across enterprise accounts.
- Build and launch Hub Spot automation workflows, ensuring accurate integration with Salesforce.
- Define segmentation, lead scoring, and audience logic to sharpen targeting precision and MQL quality.
- Troubleshoot front-end marketing automation issues across landing pages, forms, and email journeys.
- Manage lead routing processes and ensure accurate, timely handover to sales teams.
- Reporting & Analytics
- Set up lifecycle tracking, performance dashboards, and reporting frameworks to surface clear, actionable insight.
- Own full-funnel reporting: pull and interpret data from GA4, Hub Spot, and Salesforce to produce performance reports for internal teams and client stakeholders.
- Translate complex engagement and campaign data into practical recommendations that inform strategy.
- Validate tracking tags and pixels before new campaigns or platforms go live; coordinate fixes with analytics and development teams as required.
- Testing & Optimisation
- Maintain a structured testing and optimisation backlog; run experiments and apply learnings continuously.
- Identify opportunities to improve lifecycle journey performance, MQL quality, and conversion rates.
- Campaign Operations (Supporting Scope)
- Support paid media execution across Linked In, Google Ads, Meta, and programmatic platforms as required.
- Assist with campaign pacing, spend reconciliation, and creative spec delivery alongside the Performance Marketing Manager.
- Implement landing page updates and copy optimisations aligned with SEO best practice.
- Schedule and build email campaigns; QA outbound comms including webinar sequences.
- Collaboration
- Act as the day-to-day owner for campaign operations and reporting, working closely with media, analytics, and the creative studio.
- Communicate proactively and clearly with internal and client stakeholders across all active workstreams.
What you need to be great in this role
Essential
- Proven hands-on experience with Hub Spot — building automation workflows, managing integrations, and troubleshooting front-end issues (backend development not required).
- Strong GA4 proficiency: confident pulling, interpreting, and acting on analytics data to drive campaign and site improvements.
- Experience with Salesforce alongside Hub Spot, including workflow management and integration troubleshooting.
- Solid Excel or Google Sheets skills, including building and maintaining reporting templates and pivot-based analysis.
- Experience in a B2B digital marketing environment, agency-side or client-side.
- Meticulous attention to detail — campaign setup, tracking, and lead routing require rigorous QA at every stage.
- Clear, confident communication: able to translate data and insights into recommended actions for both technical and non-technical stakeholders.
- Comfortable managing multiple priorities autonomously, with a pragmatic, outcomes-focused approach.
Desirable
- Hands-on paid media experience: Google Ads, Linked In, Meta, and/or programmatic platforms.
- Familiarity with Google Tag Manager and copy-level SEO best practices.
- Experience with data visualisation tools.
- Gen AI & Agentic Thinking
- Proficiency with Gen AI tools relevant to digital marketing — using AI to support campaign analysis, content testing, or automation design.
- Experience developing personal AI-assisted workflows to improve efficiency and output quality.
- Agentic approach to problem-solving: able to break down complex, multi-step challenges systematically and identify clear paths forward.
- Ability to critically evaluate AI-generated outputs and apply sound human judgement before acting on them.
Work Arrangement
Flexible working supported with reasonable adjustments available throughout the process.
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Campaign, CRM & HubSpot Automation Lead employer: Gofractional
Gofractional is an exceptional employer that prioritises a positive candidate experience and fosters a collaborative work culture in the heart of London. With a strong focus on employee growth, you will have the opportunity to enhance your skills while working with cutting-edge recruitment technologies. Join us to be part of a team that values kindness, innovation, and the continuous improvement of hiring practices.
StudySmarter Expert Advice🤫
We think this is how you could land Campaign, CRM & HubSpot Automation Lead
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Campaign, CRM & HubSpot Automation Lead
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Gofractional from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Gofractional specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Gofractional
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Gofractional, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Gofractional you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Gofractional that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Gofractional, so think on your feet and don't hesitate to showcase your creativity!
