At a Glance
- Tasks: Lead and optimise marketing campaigns for innovative construction products.
- Company: Dynamic company with a focus on growth and collaboration.
- Benefits: Competitive salary, flexible hours, 26 days holiday, and health benefits.
- Other info: Hybrid working model with excellent career development opportunities.
- Why this job: Make an impact in B2B marketing while working with creative teams.
- Qualifications: Proven B2B marketing experience and strong analytical skills.
The predicted salary is between 37800 - 46200 £ per year.
Location: Elland (with flexibility to work from the office 2 days per week)
Contract Type: Fixed Term Contract – 12 months (covering maternity leave)
Work Arrangement: Hybrid working, with two days a week at Head Office in Elland. Flexible hours welcome, including part-time (minimum 30 hrs) or condensed working hours.
Role Overview
You'll lead the execution and optimisation of integrated marketing campaigns across our Mortars & Screeds and Aggregates & Blocks businesses. Working closely with sales and central marketing teams, you'll deliver marketing campaigns that drive demand, generate opportunities, strengthen customer relationships and support growth. You'll combine creativity with commercial thinking, using performance insights and data to continually refine activity and maximise return. Success in this role will come from your ability to work at pace, maintain momentum across multiple projects and confidently adapt campaign tactics based on performance against commercial KPIs.
Key Responsibilities
- Campaign delivery and execution
- Digital and data-driven marketing
- Stakeholder collaboration
- Budget and performance management
- Market awareness and customer engagement
The successful candidate will own campaign delivery, ensuring activities are executed effectively across channels and deliver measurable results. They'll build strong relationships with stakeholders across sales, technical and wider marketing teams and use data, insights and market intelligence to continuously optimise campaign performance and support business growth.
Required Qualifications & Skills
- Proven B2B product marketing experience with a strong commercial and revenue-focused approach
- Significant experience in a senior marketing, marketing business partner, or similar strategic marketing role
- Track record of delivering integrated, ROI-driven B2B marketing campaigns
- Strong commercial acumen with the ability to align marketing activity to business growth and revenue objectives
- Advanced analytical skills, including GA4, CRM, campaign reporting, and data-driven optimisation
- Strategic mindset combined with hands-on campaign planning, execution, and delivery
- Expertise in lead generation, demand creation, and customer journey management within B2B markets
- Strong stakeholder management, influencing, and cross-functional collaboration skills
- Experience managing paid media, digital marketing channels, and external agency partners
- Excellent communication skills, with the ability to present insights and recommendations to senior stakeholders and drive action
Preferred Skills
- Experience within construction, manufacturing, building products, or other relevant B2B product-led industries
Compensation & Benefits
- Competitive Salary & Benefits
- Flexible hours: Full-time position with flexibility for part-time (minimum 30 hrs) or condensed working hours
- Hybrid working, with two days a week at Head Office in Elland
- 26 days' holiday plus bank holidays
- Guaranteed Christmas shutdown
- Healthcare Cash Plan, helping towards dental, optical, prescriptions and much more
- Enhanced family leave policies, available from day one
- 5% employer matched pension scheme
- Ongoing learning and development opportunities
- Cycle to Work scheme
- Employee discounts on Marshalls and Marley products
- Discounts with hundreds of leading retailers
- Access to the Marshalls Wellbeing Centre, supporting your Move, Money and Mind goals
- Share Purchase Scheme
- Life Assurance
Interim Marketing Business Partner in Elland employer: Gofractional
As an Interim Marketing Business Partner at our Elland office, you'll join a dynamic team that values creativity and commercial insight, all while enjoying the flexibility of hybrid working. We offer a supportive work culture with a focus on employee growth, including ongoing learning opportunities and enhanced family leave policies from day one. With competitive benefits such as a healthcare cash plan, generous holiday allowance, and access to our Wellbeing Centre, we strive to create a meaningful and rewarding workplace for all our employees.
