At a Glance
- Tasks: Lead marketing strategies to attract and convert customers in a fast-growing company.
- Company: Join GoFibre, revolutionising broadband for rural communities across Scotland.
- Benefits: Enjoy a competitive salary, car allowance, 31 days holiday, and private healthcare.
- Other info: Collaborative culture with opportunities for personal growth and work-life balance.
- Why this job: Make a real impact on customer acquisition and brand awareness in a dynamic environment.
- Qualifications: Senior marketing experience with a focus on data-driven results and digital channels.
The predicted salary is between 70000 - 70000 £ per year.
Salary from £70,000 (depending on experience). Car allowance, 31 days holiday, discounted gym membership, enhanced pension, private healthcare, employee wellbeing support and career coaching.
As we scale rapidly, we’re looking for a Head of Marketing to take full ownership of how we attract and convert customers. This is a high-impact role where growth is the priority. If you’re driven by performance, data and delivering measurable results, this is your opportunity to shape how a scaling business wins customers.
WHO WE ARE
At GoFibre we’re on an exciting journey to revolutionise broadband capabilities for homes and businesses in rural towns and villages across Scotland and the north of England, connecting communities and affording them digital capability equal to their city counterparts; whilst being as environmentally conscious as possible, and creating social value in the areas we serve. Our story is only just beginning. We’re growing fast and we don’t intend to slow down anytime soon as we play our part in ensuring future‑proof full fibre coverage. We continue to raise investment for our infrastructure, service and people through our top‑notch partnerships, and we’re confident and enthusiastic about what is coming next for the GoFibre family, as we strive to connect hundreds of thousands of homes and businesses.
We have fantastic offices to allow colleagues to connect and catch up, one in central Edinburgh (with stunning 360 views of the city) and another in the coastal town of Berwick Upon Tweed; both a short walk from transport links.
HOW WE WORK
Collaboration, innovation, commitment, continual improvement of our business and ourselves, are the cornerstones of what creates our collective success. No two days are the same; the landscape is constantly changing, and we think on our feet, move fast and tackle challenges and opportunities head on. We’re always learning and we thrive under pressure, because we support one another and have some laughs along the way. We’re all in this together, as we navigate the road less travelled, pushing the boundaries of what we can deliver and the professionals we can become. We take care of each other and care about work‑life balance and wellbeing. Sound like the kind of place you want to work? If so, read on.
WHAT YOU WILL BE WORKING ON
- As the Head of Marketing, you'll drive customer acquisition directly, review performance daily, and make fast, commercially‑led decisions.
- Own and scale online acquisition across paid search, paid social, SEO, and digital channels.
- Drive continuous improvement in website performance, conversion, and customer journeys.
- Lead targeted campaigns aligned to network rollout, delivering the right message to the right communities at the right time.
- Build brand awareness and drive consideration of GoFibre as the go‑to broadband choice.
- Generate leads through online channels, creating a strong pipeline for marketing campaigns and sales.
- Own PR, community engagement, and public affairs to strengthen our reputation as a growing Scottish brand.
- Use data to optimise performance, reduce customer acquisition costs, and maximise ROI.
- Build and lead a high‑performing marketing team, working at pace to deliver growth.
- Manage agency partners across performance and creative, challenging them to deliver better results.
WHAT YOU WILL BRING TO THE ROLE
- Senior marketing experience in a consumer services business.
- Commercial and data‑led, you turn insight into growth.
- Skilled in digital and performance marketing to convert clicks into customers.
- Hands‑on leader who sets strategy and drives results.
- Experience in telecoms, utilities, or subscription businesses is a plus.
We love that everybody is different, and we believe a diverse workforce will be our strength. We ensure equal opportunity, champion inclusion and we actively encourage applications from suitably qualified candidates regardless of age, disability, gender, race, religion or orientation. Together, we’re all part of the rich GoFibre family and we’re unified by our goals, inspiring our teams to challenge the norm and deliver best‑in‑class service to our customers, all whilst encouraging and appreciating one another.
Are you ready for the challenge? Get in touch now, we can’t wait to hear from you!
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Head of Marketing employer: GoFibre
At GoFibre, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters collaboration and innovation. Located in the heart of Edinburgh, our stunning office provides a supportive environment where employees can thrive, with generous benefits including a competitive salary, enhanced pension, and career coaching. As we rapidly scale, we are committed to employee growth and wellbeing, ensuring that every team member feels valued and empowered to make a meaningful impact in connecting communities across Scotland and beyond.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and local meetups to connect with people in the marketing field. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your marketing achievements and campaigns. This is a great way to demonstrate your expertise and make a lasting impression on potential employers.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out directly to companies you admire, like GoFibre, and express your interest in working with them. A well-crafted email can go a long way!
✨Tip Number 4
Prepare for interviews by researching the company and its culture. Understand their marketing strategies and be ready to discuss how you can contribute to their growth. Tailor your answers to show you’re the perfect fit for their team!
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head of Marketing role. Highlight your experience in digital marketing, customer acquisition, and any relevant achievements that showcase your ability to drive growth.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for GoFibre. Share your passion for marketing and how your skills align with our mission to revolutionise broadband capabilities in rural areas.
Showcase Your Data Skills:Since we’re all about performance and data-driven decisions, make sure to include examples of how you've used data to optimise marketing strategies and improve ROI in your previous roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any updates regarding your application status.
How to prepare for a job interview at GoFibre
✨Know Your Numbers
As a Head of Marketing, you'll need to demonstrate your data-driven mindset. Brush up on key metrics related to customer acquisition and conversion rates. Be ready to discuss how you've used data in past roles to drive growth and improve performance.
✨Showcase Your Campaigns
Prepare to talk about specific marketing campaigns you've led. Highlight the strategies you employed, the results achieved, and how they align with GoFibre's mission to connect communities. Use examples that showcase your ability to deliver measurable results.
✨Emphasise Collaboration
GoFibre values collaboration and teamwork. Be prepared to share examples of how you've worked with cross-functional teams to achieve marketing goals. Discuss how you foster a collaborative environment and support your team in achieving success.
✨Align with Their Vision
Research GoFibre’s mission and values thoroughly. During the interview, express your enthusiasm for their goal of revolutionising broadband in rural areas. Show how your personal values align with theirs, particularly around community engagement and environmental consciousness.
