At a Glance
- Tasks: Lead marketing strategies to attract and convert customers in a fast-growing company.
- Company: GoFibre, revolutionising broadband for rural communities across Scotland and northern England.
- Benefits: Competitive salary, car allowance, 31 days holiday, private healthcare, and career coaching.
- Other info: Join a dynamic team that values collaboration, innovation, and work-life balance.
- Why this job: Shape the future of broadband while making a real impact in local communities.
- Qualifications: Senior marketing experience with a focus on data-driven decision-making.
The predicted salary is between 70000 - 70000 £ per year.
Salary from £70,000 (depending on experience) Car allowance, 31 days holiday, discounted gym membership, enhanced pension, private healthcare, employee wellbeing support and career coaching.
As we scale rapidly, we’re looking for a Head of Marketing to take full ownership of how we attract and convert customers. This is a high-impact role where growth is the priority. If you’re driven by performance, data and delivering measurable results, this is your opportunity to shape how a scaling business wins customers.
WHO WE ARE
At GoFibre we’re on an exciting journey to revolutionise broadband capabilities for homes and businesses in rural towns and villages across Scotland and the north of England, connecting communities and affording them digital capability equal to their city counterparts; whilst being as environmentally conscious as possible, and creating social value in the areas we serve. Our story is only just beginning. We’re growing fast and we don’t intend to slow down anytime soon as we play our part in ensuring future‑proof full fibre coverage. We continue to raise investment for our infrastructure, service and people through our top‑notch partnerships, and we’re confident and enthusiastic about what is coming next for the GoFibre family, as we strive to connect hundreds of thousands of homes and businesses.
We have fantastic offices to allow colleagues to connect and catch up, one in central Edinburgh (with stunning 360 views of the city) and another in the coastal town of Berwick Upon Tweed; both a short walk from transport links.
HOW WE WORK
Collaboration, innovation, commitment, continual improvement of our business and ourselves, are the cornerstones of what creates our collective success. No two days are the same; the landscape is constantly changing, and we think on our feet, move fast and tackle challenges and opportunities head on. We’re always learning and we thrive under pressure, because we support one another and have some laughs along the way. We’re all in this together, as we navigate the road less travelled, pushing the boundaries of what we can deliver and the professionals we can become. We take care of each other and care about work‑life balance and wellbeing. Sound like the kind of place you want to work? If so, read on.
WHAT YOU WILL BE WORKING ON
- As the Head of Marketing, you'll drive customer acquisition directly, review performance daily, and make fast, commercially‑led decisions.
- Own and scale online acquisition across paid search, paid social, SEO, and digital channels.
- Drive continuous improvement in website performance, conversion, and customer journeys.
- Lead targeted campaigns aligned to network rollout, delivering the right message to the right communities at the right time.
- Build brand awareness and drive consideration of GoFibre as the go‑to broadband choice.
- Generate leads through online channels, creating a strong pipeline for marketing campaigns and sales.
- Own PR, community engagement, and public affairs to strengthen our reputation as a growing Scottish brand.
- Use data to optimise performance, reduce customer acquisition costs, and maximise ROI.
- Build and lead a high‑performing marketing team, working at pace to deliver growth.
- Manage agency partners across performance and creative, challenging them to deliver better results.
WHAT YOU WILL BRING TO THE ROLE
- Senior marketing experience in a consumer services business.
- Commercial and data‑led, you turn insight into growth.
- Skilled in digital and performance marketing to convert clicks into customers.
- Hands‑on leader who sets strategy and drives results.
- Experience in telecoms, utilities, or subscription businesses is a plus.
We love that everybody is different, and we believe a diverse workforce will be our strength. We ensure equal opportunity, champion inclusion and we actively encourage applications from suitably qualified candidates regardless of age, disability, gender, race, religion or orientation. Together, we’re all part of the rich GoFibre family and we’re unified by our goals, inspiring our teams to challenge the norm and deliver best‑in‑class service to our customers, all whilst encouraging and appreciating one another. Are you ready for the challenge? Get in touch now, we can’t wait to hear from you!
Interested in building your career at GoFibre? Get future opportunities sent straight to your email.
Head of Marketing in Edinburgh employer: GoFibre
At GoFibre, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters collaboration and innovation in the heart of Edinburgh. With competitive benefits including a generous salary, car allowance, enhanced pension, and a strong focus on employee wellbeing and career development, we empower our team to thrive both personally and professionally. Join us as we revolutionise broadband access across Scotland, where every day presents new challenges and opportunities to make a meaningful impact in the communities we serve.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Edinburgh
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and local meetups to connect with people in the marketing field. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your marketing achievements and campaigns. This is a great way to demonstrate your expertise and make a lasting impression on potential employers.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out directly to companies you admire, like GoFibre, and express your interest in working with them. A well-crafted email can go a long way!
✨Tip Number 4
Prepare for interviews by researching the company and its culture. Understand their marketing strategies and be ready to discuss how you can contribute to their growth. Tailor your responses to align with their goals and values.
We think you need these skills to ace Head of Marketing in Edinburgh
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for marketing and the broadband industry shine through. We want to see how your passion aligns with our mission at GoFibre!
Be Data-Driven:Since this role is all about performance and measurable results, make sure to highlight your experience with data-driven marketing strategies. Share specific examples of how you've used data to drive growth in previous roles.
Tailor Your Application:Don’t just send a generic CV and cover letter! Tailor your application to reflect the skills and experiences that are most relevant to the Head of Marketing position. We love seeing candidates who take the time to understand our needs.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at GoFibre!
How to prepare for a job interview at GoFibre
✨Know Your Numbers
As a Head of Marketing, you'll need to demonstrate your data-driven mindset. Brush up on key metrics related to customer acquisition and conversion rates. Be ready to discuss how you've used data in past roles to drive growth and improve performance.
✨Showcase Your Leadership Style
This role requires a hands-on leader who can build and lead a high-performing team. Prepare examples of how you've successfully managed teams in the past, focusing on collaboration and innovation. Highlight any experiences where you’ve tackled challenges head-on and achieved results.
✨Understand the Brand
Familiarise yourself with GoFibre’s mission and values. Be prepared to discuss how you can contribute to their goal of connecting communities and enhancing digital capabilities. Show enthusiasm for their commitment to environmental consciousness and social value.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and ability to think on your feet. Prepare scenarios where you had to make fast, commercially-led decisions or optimise marketing campaigns. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
