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For Companies At a Glance
- Tasks: Drive growth through insight-led campaigns and data-driven decision making.
- Company: Join GoFibre, a pioneering broadband provider transforming rural connectivity.
- Benefits: 31 days holiday, discounted gym membership, private healthcare, and career coaching.
- Why this job: Be part of a mission to connect communities and make a real impact.
- Qualifications: Experience in delivering successful marketing campaigns and data analysis skills.
- Other info: Dynamic team culture focused on collaboration, innovation, and personal growth.
The predicted salary is between 28800 - 48000 £ per year.
31 days holiday, discounted gym membership, enhanced pension, private healthcare, employee wellbeing support and career coaching.
WHO WE ARE
At GoFibre we’re on an exciting journey to revolutionise broadband capabilities for homes and businesses in rural towns and villages across Scotland and the north of England, connecting communities and affording them digital capability equal to their city counterparts; whilst being as environmentally conscious as possible, and creating social value in the areas we serve. Our story is only just beginning. We’re growing fast and we don’t intend to slow down anytime soon as we play our part in ensuring future‑proof full fibre coverage. We continue to raise investment for our infrastructure, service and people through our top‑notch partnerships, and we’re confident and enthusiastic about what is coming next for the GoFibre family, as we strive to connect hundreds of thousands of homes and businesses. We have fantastic offices to allow colleagues to connect and catch up, one in central Edinburgh (with stunning 360 views of the city) and another in the coastal town of Berwick Upon Tweed; both a short walk from transport links.
HOW WE WORK
Collaboration, innovation, commitment, continual improvement of our business and ourselves, are the cornerstones of what creates our collective success. No two days are the same; the landscape is constantly changing, and we think on our feet, move fast and tackle challenges and opportunities head on. We’re always learning and we thrive under pressure, because we support one another and have some laughs along the way. We’re all in this together, as we navigate the road less travelled, pushing the boundaries of what we can deliver and the professionals we can become. We take care of each other and care about work‑life balance and wellbeing.
Sound like the kind of place you want to work? If so, read on.
THE TEAM
The Campaign Manager drives growth across our broadband customer base through insight‑led, targeted lifecycle campaigns. Using data to identify opportunities, you’ll increase in‑base acquisition, strengthen loyalty, reduce churn and maximise lifetime value.
WHAT YOU WILL BE WORKING ON
- Own campaign performance across email, digital and outbound channels, tracking ROI, engagement and commercial impact.
- Turn data, testing and market insight into clear, actionable recommendations that drive smarter decisions.
- Continuously improve results through sharper segmentation, targeted testing and personalisation.
- Refine lifecycle communications to increase conversion, reduce churn and grow lifetime value.
- Lead campaigns from setup to execution and performance review within CRM and automation tools, ensuring accuracy, pace and alignment to commercial priorities.
- Partner across Commercial, Sales, Marketing and Customer Operations to deliver joined‑up activity.
- Champion automation, scalable processes and data‑led thinking to strengthen capability and fuel growth.
WHAT YOU WILL BRING TO THE ROLE
- Proven experience delivering insight‑led campaigns that grow customer value, increase retention and drive in‑base acquisition.
- Clear understanding of how lifecycle marketing impacts behaviour, revenue and churn.
- Confident managing end‑to‑end campaigns in CRM and automation tools, delivering accurate targeting and on‑time delivery.
- Data‑driven and results focused, with the ability to turn performance and testing insight into clear actions that improve conversion and ROI.
- Create collaborative and inclusive working relationships across Commercial, Marketing, Sales, Customer Operations and Technology to deliver shared growth goals.
We love that everybody is different, and we believe a diverse workforce will be our strength. We ensure equal opportunity, champion inclusion and we actively encourage applications from suitably qualified candidates regardless of age, disability, gender, race, religion or orientation. Together, we’re all part of the rich GoFibre family and we’re unified by our goals, inspiring our teams to challenge the norm and deliver best‑in‑class service to our customers, all whilst encouraging and appreciating one another.
Are you ready for the challenge? Get in touch now, we can’t wait to hear from you!
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Commercial Business Analyst in Edinburgh employer: GoFibre
Contact Detail:
GoFibre Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Business Analyst in Edinburgh
✨Tip Number 1
Network like a pro! Reach out to current employees at GoFibre on LinkedIn or through mutual connections. Ask them about their experiences and any tips they might have for landing the Commercial Business Analyst role.
✨Tip Number 2
Prepare for the interview by understanding GoFibre's mission and values. Think about how your skills can contribute to their goal of revolutionising broadband in rural areas. Show them you’re not just another candidate, but someone who truly aligns with their vision!
✨Tip Number 3
Practice your data-driven storytelling! Be ready to discuss past campaigns you've worked on, focusing on how you turned insights into actionable strategies. This will demonstrate your ability to drive smarter decisions, which is key for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the GoFibre family. Let’s get you that job!
We think you need these skills to ace Commercial Business Analyst in Edinburgh
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about joining GoFibre and making a difference in the broadband landscape.
Tailor Your CV: Make sure to customise your CV to highlight relevant experience that aligns with the Commercial Business Analyst role. We love seeing how your skills can contribute to our mission of connecting communities!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your achievements and experiences are easy to read and understand. No need for fluff!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at GoFibre.
How to prepare for a job interview at GoFibre
✨Know Your Data
As a Commercial Business Analyst, you'll be working with data daily. Make sure you brush up on your data analysis skills and be ready to discuss how you've used data to drive decisions in past roles. Bring examples of campaigns you've worked on that were informed by data insights.
✨Understand Lifecycle Marketing
Familiarise yourself with lifecycle marketing concepts and how they impact customer behaviour and retention. Be prepared to share your thoughts on how you would approach improving customer value and reducing churn at GoFibre. This shows you're not just knowledgeable but also genuinely interested in their business.
✨Show Your Collaborative Spirit
GoFibre values collaboration across teams. Think of examples where you've successfully partnered with different departments to achieve a common goal. Highlight your ability to create inclusive working relationships, as this will resonate well with their team-oriented culture.
✨Be Ready for Challenges
The role involves tackling challenges head-on, so be prepared to discuss how you've handled pressure in previous positions. Share specific instances where you had to think on your feet and adapt quickly to changing circumstances. This will demonstrate your resilience and problem-solving skills.