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For Companies At a Glance
- Tasks: Drive growth through insight-led campaigns and data-driven decision making.
- Company: Join GoFibre, a pioneering broadband provider transforming rural connectivity.
- Benefits: 31 days holiday, discounted gym membership, private healthcare, and career coaching.
- Why this job: Make a real impact in connecting communities while growing your career.
- Qualifications: Experience in delivering successful marketing campaigns and data analysis skills.
- Other info: Dynamic team culture focused on collaboration, innovation, and work-life balance.
The predicted salary is between 28800 - 48000 £ per year.
31 days holiday, discounted gym membership, enhanced pension, private healthcare, employee wellbeing support and career coaching.
WHO WE ARE
At GoFibre we’re on an exciting journey to revolutionise broadband capabilities for homes and businesses in rural towns and villages across Scotland and the north of England, connecting communities and affording them digital capability equal to their city counterparts; whilst being as environmentally conscious as possible, and creating social value in the areas we serve. Our story is only just beginning. We’re growing fast and we don’t intend to slow down anytime soon as we play our part in ensuring future‑proof full fibre coverage. We continue to raise investment for our infrastructure, service and people through our top‑notch partnerships, and we’re confident and enthusiastic about what is coming next for the GoFibre family, as we strive to connect hundreds of thousands of homes and businesses. We have fantastic offices to allow colleagues to connect and catch up, one in central Edinburgh (with stunning 360 views of the city) and another in the coastal town of Berwick Upon Tweed; both a short walk from transport links.
HOW WE WORK
Collaboration, innovation, commitment, continual improvement of our business and ourselves, are the cornerstones of what creates our collective success. No two days are the same; the landscape is constantly changing, and we think on our feet, move fast and tackle challenges and opportunities head on. We’re always learning and we thrive under pressure, because we support one another and have some laughs along the way. We’re all in this together, as we navigate the road less travelled, pushing the boundaries of what we can deliver and the professionals we can become. We take care of each other and care about work‑life balance and wellbeing. Sound like the kind of place you want to work? If so, read on.
THE TEAM
The Campaign Manager drives growth across our broadband customer base through insight‑led, targeted lifecycle campaigns. Using data to identify opportunities, you’ll increase in‑base acquisition, strengthen loyalty, reduce churn and maximise lifetime value.
WHAT YOU WILL BE WORKING ON
- Own campaign performance across email, digital and outbound channels, tracking ROI, engagement and commercial impact.
- Turn data, testing and market insight into clear, actionable recommendations that drive smarter decisions.
- Continuously improve results through sharper segmentation, targeted testing and personalisation.
- Refine lifecycle communications to increase conversion, reduce churn and grow lifetime value.
- Lead campaigns from setup to execution and performance review within CRM and automation tools, ensuring accuracy, pace and alignment to commercial priorities.
- Partner across Commercial, Sales, Marketing and Customer Operations to deliver joined‑up activity.
- Champion automation, scalable processes and data‑led thinking to strengthen capability and fuel growth.
WHAT YOU WILL BRING TO THE ROLE
- Proven experience delivering insight‑led campaigns that grow customer value, increase retention and drive in‑base acquisition.
- Clear understanding of how lifecycle marketing impacts behaviour, revenue and churn.
- Confident managing end‑to‑end campaigns in CRM and automation tools, delivering accurate targeting and on‑time delivery.
- Data‑driven and results focused, with the ability to turn performance and testing insight into clear actions that improve conversion and ROI.
- Create collaborative and inclusive working relationships across Commercial, Marketing, Sales, Customer Operations and Technology to deliver shared growth goals.
We love that everybody is different, and we believe a diverse workforce will be our strength. We ensure equal opportunity, champion inclusion and we actively encourage applications from suitably qualified candidates regardless of age, disability, gender, race, religion or orientation. Together, we’re all part of the rich GoFibre family and we’re unified by our goals, inspiring our teams to challenge the norm and deliver best‑in‑class service to our customers, all whilst encouraging and appreciating one another. Are you ready for the challenge? Get in touch now, we can’t wait to hear from you!
Interested in building your career at GoFibre? Get future opportunities sent straight to your email.
Commercial Business Analyst employer: GoFibre
Contact Detail:
GoFibre Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Business Analyst
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at GoFibre. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for the interview by researching GoFibre's mission and values. Show us how your skills align with our goals of innovation and community connection. We love candidates who are genuinely excited about what we do!
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience in delivering insight-led campaigns can help us grow our customer base. Confidence is key, so rehearse until it feels natural.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank you email can leave a lasting impression and shows us that you're genuinely interested in joining the GoFibre family.
We think you need these skills to ace Commercial Business Analyst
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role and our mission shine through. We want to see how excited you are about revolutionising broadband in rural areas and making a real difference!
Tailor Your CV: Make sure your CV is tailored to the Commercial Business Analyst role. Highlight your experience with insight-led campaigns and data-driven decision-making. We love seeing how your skills align with what we do!
Be Clear and Concise: Keep your application clear and to the point. Use bullet points where possible to make it easy for us to see your key achievements and skills. We appreciate straightforward communication!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at GoFibre
✨Know Your Data
As a Commercial Business Analyst, you'll be working with data daily. Make sure you brush up on your data analysis skills and be ready to discuss how you've used data to drive decisions in past roles. Bring examples of campaigns you've worked on that were informed by data insights.
✨Understand Lifecycle Marketing
Familiarise yourself with lifecycle marketing concepts and how they impact customer behaviour. Be prepared to share your thoughts on how you would approach increasing retention and reducing churn at GoFibre. This shows you're not just knowledgeable but also genuinely interested in their business model.
✨Show Your Collaborative Spirit
Collaboration is key at GoFibre. Think of examples where you've successfully partnered with different teams to achieve a common goal. Highlight your ability to create inclusive working relationships, as this aligns with their values and culture.
✨Ask Insightful Questions
Prepare thoughtful questions about GoFibre's current campaigns and future goals. This not only demonstrates your interest in the role but also gives you a chance to show off your understanding of the industry. It’s a great way to engage with your interviewers and leave a lasting impression.