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- Tasks: Lead SEO strategy and optimise the GoFibre website for better user journeys.
- Company: Join GoFibre, a fast-growing company revolutionising broadband in rural Scotland.
- Benefits: Enjoy 31 days holiday, gym discounts, private healthcare, and career coaching.
- Why this job: Make a real impact on digital marketing while working in a supportive team.
- Qualifications: Experience in digital marketing and strong analytical skills required.
- Other info: Dynamic work environment with opportunities for personal and professional growth.
The predicted salary is between 35000 - 45000 £ per year.
Location: Edinburgh Office - Hybrid
Working Pattern: Monday to Friday, 9 am to 5 pm
Salary: £35,000 - £45,000 per annum
Benefits: 31 days holiday, discounted gym membership, enhanced pension, private healthcare, employee wellbeing support and career coaching
WHO WE ARE
At GoFibre, we are on an exciting journey to revolutionise broadband capabilities for homes and businesses in rural towns and villages across Scotland and the north of England, connecting communities and affording them digital capability equal to their city counterparts; whilst being as environmentally conscious as possible, and creating social value in the areas we serve.
Our story is only just beginning. We are growing fast and we don't intend to slow down anytime soon as we play our part in ensuring future-proof full fibre coverage. We continue to raise investment for our infrastructure, service and people through our top-notch partnerships, and we are confident and enthusiastic about what is coming next for the GoFibre family, as we strive to connect hundreds of thousands of homes and businesses.
We have fantastic offices to allow colleagues to connect and catch up, one in central Edinburgh (with stunning 360 views of the city) and another in the coastal town of Berwick Upon Tweed; both a short walk from transport links.
HOW WE WORK
Collaboration, innovation, commitment, continual improvement of our business and ourselves, are the cornerstones of what creates our collective success. No two days are the same; the landscape is constantly changing, and we think on our feet, move fast and tackle challenges and opportunities head on. We are always learning and we thrive under pressure, because we support one another and have some laughs along the way. We are all in this together, as we navigate the road less travelled, pushing the boundaries of what we can deliver and the professionals we can become. We take care of each other and care about work-life balance and wellbeing.
Sound like the kind of place you want to work? If so, read on.
THE TEAM
You will be part of our close-knit Marketing team, a friendly bunch who mix creativity with data to help GoFibre grow. We work hard to keep our online presence sharp, our customer journeys smooth, and our brand moving in the right direction. It's a team where ideas are welcome, collaboration is natural, and everyone pulls together to make great things happen.
WHAT YOU WILL BE WORKING ON
- Leading the day-to-day performance and optimisation of the GoFibre website, improving journeys and boosting conversion.
- Driving our SEO strategy across technical, content and local search to grow visibility and organic acquisition.
- Using GA4 and other analytics tools to spot what's working, what's not, and turn insights into simple, actionable recommendations.
- Owning landing pages, UX improvements and CRO testing to help more customers choose GoFibre online.
- Running and improving our email and CRM activity, creating targeted journeys that support sales and retention.
- Working closely with the Senior Digital Marketing Manager to strengthen tracking, attribution and digital measurement.
- Keeping ahead of search and AI-driven discovery trends to help shape how GoFibre shows up online.
WHAT YOU WILL BRING TO THE ROLE
- Extensive experience in digital marketing or website management, with confidence leading web and SEO performance.
- Advanced user of next-generation analytics platforms and apps (ideally GA4), enabling data-driven marketing decisions.
- Experience working with CRM or marketing platforms such as HubSpot or Dynamics.
- A keen eye for detail and a passion for clean, well-structured, user-friendly digital journeys.
- Comfortable juggling multiple workstreams in a fast-paced environment.
We love that everybody is different, and we believe a diverse workforce will be our strength. We ensure equal opportunity, champion inclusion and we actively encourage applications from suitably qualified candidates regardless of age, disability, gender, race, religion or orientation. Together, we are all part of the rich GoFibre family and we are unified by our goals, inspiring our teams to challenge the norm and deliver best-in-class service to our customers, all whilst encouraging and appreciating one another.
Are you ready for the challenge? Get in touch now, we can't wait to hear from you!
SEO & Digital Manager in Edinburgh employer: GoFibre Broadband Limited
Contact Detail:
GoFibre Broadband Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO & Digital Manager in Edinburgh
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your SEO and digital marketing projects. This gives you a chance to demonstrate your expertise and creativity beyond just a CV.
✨Tip Number 3
Prepare for interviews by researching GoFibre and its mission. Understand their values and how you can contribute to their goals. Tailor your responses to show how your experience aligns with their needs.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the GoFibre family.
We think you need these skills to ace SEO & Digital Manager in Edinburgh
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the SEO & Digital Manager role. Highlight your relevant experience in digital marketing and website management, and don’t forget to showcase your skills with analytics tools like GA4!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about digital marketing and how your unique experiences can contribute to our mission at GoFibre. Keep it engaging and personal!
Showcase Your Achievements: When filling out your application, be sure to include specific examples of your past successes in SEO and digital marketing. Numbers speak volumes, so if you’ve boosted traffic or conversions, let us know!
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It’s the best way to ensure your application gets into the right hands and shows us you’re keen to join the GoFibre family!
How to prepare for a job interview at GoFibre Broadband Limited
✨Know Your SEO Inside Out
Make sure you brush up on the latest SEO trends and techniques. Be ready to discuss your experience with technical SEO, content optimisation, and local search strategies. Show them you’re not just familiar with the basics but can also dive deep into analytics tools like GA4.
✨Showcase Your Data-Driven Mindset
Prepare examples of how you've used data to drive marketing decisions in the past. Whether it’s improving website performance or enhancing customer journeys, be ready to share specific metrics and outcomes that highlight your analytical skills.
✨Demonstrate Your Collaborative Spirit
Since GoFibre values teamwork, think of instances where you’ve successfully collaborated with others. Share stories that illustrate your ability to work well in a close-knit team, especially in fast-paced environments where ideas are exchanged freely.
✨Be Ready for a Fast-Paced Discussion
Expect questions that assess how you handle multiple workstreams and adapt to changing landscapes. Prepare to discuss how you prioritise tasks and manage time effectively, showcasing your ability to thrive under pressure while maintaining a positive attitude.