Social Media & Campaign Lead in Manchester

We’re looking for a creative, culturally aware and commercially minded Social Media & Campaign Lead to take ownership of our social media presence and deliver engaging, integrated marketing campaigns.

The successful candidate must have experience working within thefashion industry, ideally withinstreetwear, menswear or a closely related lifestyle brand.

You’ll have a strong understanding of fashion culture, consumer behaviour and the content that resonates with style-conscious audiences.

This is an ideal opportunity for an experienced Social Media Executive who is ready to step into a lead role.

You’ll manage the day-to-day planning and delivery of social content and campaigns, turning brand and commercial objectives into relevant, distinctive activity.

Key responsibilities

• Lead the social media strategy and content calendar across all relevant platforms.
• Plan and deliver brand, product, collection and seasonal campaigns from brief through to launch and evaluation.
• Develop social-first concepts that reflect the brand’s identity and position within fashion and culture.
• Create campaign plans, timelines, creative briefs and channel-specific content.
• Produce, commission and edit engaging written, visual and short-form video content.
• Support the planning and delivery of collection launches, collaborations, events and retail activations.
• Work closely with the creative, e-commerce, design, merchandising and wider marketing teams.
• Maintain a consistent brand voice and visual identity across every channel.
• Manage community engagement and build relationships with the brand’s audience.
• Identify relevant trends and conversations across fashion, streetwear, menswear, music and youth culture.
• Coordinate photographers, videographers, models, stylists, agencies, influencers and content creators.
• Build authentic relationships with creators, tastemakers and relevant cultural communities.
• Support paid social campaigns, including audience targeting, budget monitoring and optimisation.
• Track campaign and channel performance against agreed KPIs.
• Produce regular reports with clear insights and recommendations.
• Monitor competitor activity and developments within the fashion and streetwear markets.
• Ensure content complies with brand guidelines, platform requirements and relevant advertising regulations.

About you

You will have

• Proven social media, content or campaign experience within the fashion industry.
• A strong understanding of fashion, streetwear and menswear audiences.
• Genuine awareness of emerging brands, designers, collaborations, creators and cultural trends.
• Experience planning and delivering product launches and integrated marketing campaigns.
• A strong visual eye and the ability to judge whether content feels authentic and on-brand.
• Experience creating and commissioning photography and short-form video.
• Confidence working with creative teams, agencies, influencers and content creators.
• A good understanding of organic and paid social media.
• Experience using analytics to evaluate performance and improve future activity.
• Strong organisational and project-management skills.
• The ability to manage several campaigns and deadlines while maintaining attention to detail.
• A proactive, collaborative approach and the confidence to take ownership.
• What success looks like

In this role, you will

• Deliver culturally relevant, well-executed campaigns on time and to a consistently high standard.
• Strengthen the brand’s credibility and visibility within the fashion and streetwear space.
• Increase meaningful engagement, reach and audience growth across priority channels.
• Build stronger connections with customers, creators and relevant communities.
• Use audience insight and performance data to improve future content and campaigns.
• Support commercial goals through effective product storytelling and campaign delivery.

What we offer

• A creative environment where you can take ownership, contribute ideas and progress towards a management position.
• 25 days’ annual leave, plus bank holidays.
• A convenient location with excellent transport links.
• Opportunities to travel internationally for brand activities, campaign shoots and events.
• Clothing allowance.
• Attendance at fashion shows, launches, festivals and industry events.
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