At a Glance
- Tasks: Shape and deliver Godiva's global gifting strategy while leading innovative projects.
- Company: Join Godiva, a premium chocolate brand known for its quality and creativity.
- Benefits: Competitive salary, diverse team, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and consumer trends.
- Why this job: Make a sweet impact in the world of chocolate gifting and innovation.
- Qualifications: Experience in FMCG marketing, strong analytical skills, and a passion for premium brands.
The predicted salary is between 58500 - 71500 £ per year.
Want to deliver the Ultimate Chocolate Experience?
Click “Apply” to get a taste of how sweet a career at Godiva could be.
The Marketing Manager, Gifting will help shape and deliver Godiva’s global gifting category growth agenda.
Reporting to the Director, Gifting, Boutique and Premium Experiences, the role translates category strategy into actionable portfolio plans, innovation programmes and seasonal initiatives, partnering with regional teams to bring them to market.
Combining consumer understanding, commercial analysis and project leadership, the role will develop compelling gifting propositions across boutiques, cafés, premium retail and Global Travel Retail.
It will contribute to category growth and premiumisation, strengthening Godiva’s position in premium chocolate gifting.
What will be your key deliverables?
- Consumer and market insight: Partner with Insights team to analyse consumer behaviour, shopper needs, competitor activity and category trends, translating findings into clear portfolio and innovation recommendations.
- Innovation and renovation: Lead selected projects from concept through to launch, coordinating cross-functional teams across Design, Insights, R&D, Commercialisation and Supply Chain to deliver against agreed scope, timelines and commercial objectives.
- Seasonal and channel propositions: Develop gifting collections and seasonal programmes, including boutique-exclusive and café propositions, and assortments tailored to Global Travel Retail.
- Commercial evaluation: Develop business cases and assess sales potential, profitability and portfolio implications to inform investment and prioritisation decisions.
- Market deployment: Partner with regional marketing and commercial teams to adapt global propositions to local needs and support launch readiness and execution.
- Performance and optimisation: Track portfolio, innovation and seasonal performance against agreed KPIs, combining results with market feedback to recommend improvements to assortment, execution and portfolio productivity.
- Governance and stakeholder alignment: Prepare category reviews, project updates and decision materials, ensuring stakeholders have clear visibility of progress, risks and required actions.
Essential
- Relevant experience in FMCG marketing premium segment, category management, innovation or portfolio management, particularly within chocolate or confectionery.
- Strong analytical skills, with the ability to translate consumer, market and performance data into actionable recommendations.
- Understanding of gifting behaviour, occasion-based marketing and seasonal planning.
- Experience developing innovation pipelines and taking products from concept to launch.
- Commercial acumen, including an understanding of sales, profitability and the factors that drive category growth.
- A collaborative approach and the ability to work effectively across functions, markets and cultures.
- Strong organisational skills, attention to detail and a focus on execution.
Desirable
- Experience leading cross-functional projects and managing multiple priorities through to delivery.
- Knowledge of portfolio architecture, assortment planning and pricing.
- Exposure to boutique, café, premium retail or Global Travel Retail channels.
- Experience in a global or regional marketing role within a matrix organisation.
- An interest in premium brands, consumer trends and creating distinctive gifting experiences.
- Strong communication and presentation skills, with the ability to build clear recommendations and influence stakeholders without direct authority.
Godiva and affiliates, is an Equal Opportunity Employer, committed to hiring a diverse workforce.
All openings will be filled based on qualifications without regard to race, color, sex, sexual orientation, gender identity, national origin, marital status, veteran status, disability, age, religion or any other classification protected by law.
Search Firm Representatives please read carefully
Godiva is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity.
Regardless of past practice, all resumes submitted by search firms to any employee at Godiva via-email, the Internet or directly to hiring managers at Godiva in any form without a valid written search agreement in place for that position will be deemed the sole property of Godiva, and no fee will be paid in the event the candidate is hired by Godiva as a result of the referral or through other means.
Marketing Manager employer: Godiva
At Godiva, we pride ourselves on being an exceptional employer, offering a vibrant work environment at our MIU Campus in Chiswick Park, West London. With a strong focus on employee growth, we provide extensive training and development opportunities, alongside a comprehensive benefits package that includes private medical insurance and a generous holiday scheme. Our collaborative and inclusive culture fosters creativity and innovation, making it a truly rewarding place to build a meaningful career in brand management.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Godiva and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Godiva are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Godiva on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Godiva. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Godiva. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Godiva:Show us that you’ve done your homework! In your application, briefly mention what you admire about Godiva’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Godiva
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Godiva will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Godiva, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
