Product Designer — Remote UK, AI‑Driven & Systemic

Department: Product

Reports to: Head of Product

Employment Type: Full-time

Location: Remote (UK-based, with monthly London meetups)

Why this role exists

Gocertify is growing, and our product needs to make increasingly complex journeys feel simple, useful and trustworthy. We serve brands running targeted reward campaigns, shoppers moving through verification journeys, and internal teams supporting the work behind the scenes. As the product scales, design has a bigger role to play in making these experiences clearer, more consistent and easier to use.

Role and scope

• Drive design excellence across product initiatives, not just single features.
• Balance user needs, business goals, and technical constraints confidently.
• Influence product direction with user insight and strong product judgement.
• Contribute to how we work through better processes, rituals, and decision-making.
• Operate as a modern designer: AI-fluent, technically curious and accountable for the quality of the experience that reaches users.

Own end-to-end design delivery across product initiatives

• Transform product requirements into clear, elegant design solutions from discovery through to ship.
• End-to-end design execution: research, wireframing, prototyping, visual design, and handoff.
• Maintain a high, intentional quality bar, making clear trade-offs when speed, scope or MVP delivery matter.
• Partner closely with Product and Engineering to scope, iterate, and deliver within timelines.

Design product experiences that drive adoption and customer value

• Design experiences that communicate, educate, and drive adoption of our USP, so the product itself does the heavy lifting rather than relying solely on CS and outbound comms.
• In-product onboarding, guidance, feature discovery, and expansion flows that help users get value without manual intervention.
• Think creatively about how product design can help different audiences understand, adopt and get more value from us.
• Use product data, customer feedback and stakeholder input to identify opportunities to improve usability, engagement and conversion.

Contribute to and extend the design system

• Design system work is a shared responsibility across the design team.
• Maintain and extend components so they remain scalable, well-documented, and easy for others to use.
• Help ensure design system updates are reflected in the shipped product, working closely with Engineering and contributing small code-level changes where appropriate.
• Support consistency across the product and adjacent materials, including Marketing, Sales and internal tools.
• Help non-design teams use the design system effectively.

Improve design processes that make us faster and better

• Continuously evaluate which processes, rituals, and ceremonies are working, and propose improvements where they’re not.
• Ensure design handoff is clean, consistent, and minimises back-and-forth.
• Participate actively in design review and feedback loops so quality issues are caught early.
• Identify where the product development process creates friction for design (or vice versa) and collaboratively fix it.

Bring AI fluency into the design practice

• Use AI tools as part of your design workflow to accelerate research, ideation, copy, prototyping and decision-making.
• Leverage agent-assisted coding (e.g. Cursor, Claude Code) for prototyping and component-level production work where Figma alone falls short.
• Share your AI workflows and learnings with the team, raising the collective bar on what design at Gocertify is capable of.

Requirements

• Strong track record shipping high-quality digital products in startup or scale-up environments.
• Confident across the full design cycle: discovery, research, information architecture, interaction design, UI, prototyping, and delivery.
• Excellent product judgement: simplify complexity and make smart trade-offs.
• High craft standards with an ability to move fast without losing quality.
• Strong communication and facilitation skills: align stakeholders and explain decisions clearly.
• Comfortable partnering deeply with Engineering and Product, including in ambiguous problem spaces.
• Practical AI literacy, with concrete examples of how you’ve integrated AI into your design process.
• Curiosity and confidence getting closer to implementation, whether through prototypes, design systems, agent-assisted coding or small production improvements.

Work Environment & Tools

• Fully remote (UK-based) with monthly in-person meetings in London.
• Core working hours: 10am–4pm UK time with flexible remote work.
• Tools: Figma, AI-assisted design and development tooling (e.g. Claude, Cursor), and the developer tooling needed to ship code-level changes (Git/GitHub, etc.).

Benefits

• Salary: £60,000 – £75,000, with some flexibility for an exceptional fit.
• Meaningful EMI share options – we’re profitable already!
• 25 days annual leave + UK bank holidays
• Private health insurance with AVIVA, including optical and dental cashback and the option to self-fund partners/dependents
• Enhanced sick pay
• Work-from-home budget
• Macbook or equivalent laptop
• Flexible remote work in many countries around our core hours, 10am–4pm UK
• Unlimited access to coworking spaces in 48+ countries through Hubble
• Access to incredible Gocertify offers