Content Marketing Executive Leeds, UK

GoCardless is a global bank payment company. Over 100,000 businesses, from start-ups to household names, use GoCardless to collect and send payments through direct debit, real-time payments and open banking.

GoCardless processes US$130bn+ of payments annually, across 30+ countries; helping customers collect and send both recurring and one-off payments, without the chasing, stress or expensive fees. We use AI-powered solutions to improve payment success and reduce fraud. And, with open banking connectivity to over 2,500 banks, we help our customers make faster, more informed decisions.

We are headquartered in the UK, with additional offices in Australia, France, Ireland, Latvia, Portugaland the United States.

At GoCardless, we\’re all about supporting you! We’re committed to making our hiring process inclusive and accessible. If you need extra support or adjustments, reach out to your Talent Partner — we’re here to help!

And remember: we don’t expect you to meet every single requirement. If you’re excited by this role, we encourage you to apply!

The role

The role is for a Content Marketing Manager to work across our acquisition activities, creating content that enables us to attract and acquire target customers by utilising organic and paid channels. The role reports directly to our Head of Content and will collaborate closely with our Acquisition Team, which comprises SEO, affiliates, and paid marketing.

The person in this role will be instrumental in shaping our approach to creating user journeys that maximise activation intent across our priority regions. This will include working with SEO and growth marketers to form a conversion rate optimisation experiment roadmap, developing a scaleable approach to global content generation and collaborating on integrated marketing campaigns that capitalise on timebound opportunities.

What excites you

• Create messaging frameworks for integrated campaigns
• Create and test content across multiple formats, including video, social, display advertising and long-form blogs and guides
• Create personalised prospect journeys across paid campaigns
• Ensure that content across owned channels are SEO-optimised and at a consistently high standard
• Where appropriate, appoint and manage external contributors to assist in producing content
• Be a tone of voice champion and support the wider Content Team in QA’ing content created by others across the organisation

What excites us

You don’t need to have experience of the payments or financial worlds. Rather, you’ll be someone with an innovative mind who knows how to leverage data, get the most from existing assets and how to best collaborate with subject matter experts – internally and externally. You’ll know how to distil and present this information in the most compelling ways, putting the customer experience front and centre to communicate with businesses about the issues that matter most to them.

• You will have previous experience working in a B2B marketing content role.
• You will be a confident and experienced writer who understands the importance of tone of voice and brand guidelines.
• You have experience of creating written, spoken and multimedia content, including blogs, emails, webinars, video scripts and infographics.
• You are highly capable of writing both short and long-form copy, ensuring topics are digestible and engaging.
• You use data to validate ideas and measure impact, while valuing the creative spark you bring.
• You are highly proactive and able to work independently, yet are just as comfortable working cross-functionally on shared projects and integrated campaigns.
• You’re at ease managing multiple projects at once and have strong time management skills.
• You are a perfectionist with an eye for detail, able to act in an editorial capacity and proof others\’ work.
• You have experience and are at ease using CMS.
• You have a strong understanding of SEO and you will have worked on SEO-specific projects or with SEO managers before.
• UX copywriting experience would be beneficial but not essential.

We don’t expect you to meet every requirement. If you’re excited by this role, we encourage you to apply.

Base salary ranges are based on role, job level, location, and market data. Please note that whilst we strive to offer competitive compensation, our approach is to pay between the minimum and the mid-point (£37,600 – £47,000) of the pay range until performance can be assessed in role. Offers will take into account level of experience, interview assessment, budgets and parity between you and fellow employees at GoCardless doing similar work.

The Good Stuff!

• Wellbeing: Dedicated support and medical cover to keep you healthy.
• Work Away Scheme: Work from anywhere for up to 90 days in any 12-month period.
• Hybrid Working: Our hybrid model offers flexibility, with in-office days determined by your team.
• Equity: All permanently employed GeeCees get equity to share in our success.
• Parental leave: Tailored leave to support your life\’s great adventure.
• Time Off: Generous holidays, 3 volunteer days, and 4 wellness days annually.

Life at GoCardless

We\’re an organisation defined by ourvalues ; We start with why before we begin any project, to ensure it’s aligned with our mission. We make it happen, working with urgency and taking personal accountability for getting things done. We act with integrity, always. We care deeply about what we do and we know it\’s essential that we be humble whilst we do it. Our Values form part of the GoCardless DNA, and are used to not only help us nurture and develop our culture, but to deliver impactful work that will help us to achieve our vision.

Diversity & Inclusion

We’re building the payment network of the future, and to achieve our goal, we need a diverse team with a range of perspectives and experiences. As of July 2024, here’s where we stand:

• 45% identify as women
• 23% identify as Black, Asian, Mixed, or Other
• 10% identify as LGBTQIA+
• 9% identify as neurodiverse
• 2% identify as disabled

If you want to learn more, you can read about our Employee Resource Groups and objectives here as well as our latestD&I Report

Sustainability at GoCardless

We’re committed to reducing ourenvironmental impact and leaving a sustainable world for future generations. As co-founders of the Tech Zero coalition , we’re working towards a climate-positive future. Check out our sustainability action plan here.

Interested in building your career at GoCardless? Get future opportunities sent straight to your email.

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To ensure you have a clear understanding of the compensation and potential growth for this opportunity, we’ve shared the full base salary pay range for this role. Please note, our approach is to offer salaries between the minimum and mid-point of the range.

We want to manage expectations from the start, and if your application is successful you can discuss any questions around the pay range and salary with your Talent Partner.

UNITED KINGDOM – Demographic Questions

We\’re committed to making GoCardless a place where everybody can thrive regardless of their background. Championing a diverse, inclusive workplace underpins our mission to build the world’s bank payment network.

We continually measure our efforts to ensure we\’re on track, and that\’s where you can help. The questions below are optional but we\’d appreciate you answering them. It\’s completely anonymous so your answers CANNOT be linked to you individually. They also don\’t have any impact on the hiring decisions we make.

Want to find out more about D&I at GC? Take a look here .

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