Business Development Representative- UK

The Role

This position is for applicants based in the UK. GoCanvas is a leading provider of digital safety management software, trusted by thousands of teams to modernise and simplify workplace health and safety across construction, engineering, infrastructure, logistics, retail, and beyond. We’re the highest-rated EHS platform on Gartner-owned Capterra, empowering field teams and safety leaders to replace paperwork, boost compliance, and drive real-time visibility where it matters most.

Overview

We’re hiring an Allbound Business Development Representative (BDR) to join our growing UK & EMEA team. This is a blended inbound and outbound prospecting role. You’ll be the first human touchpoint for inbound leads generated by our marketing engine and a proactive hunter driving new conversations into our target accounts across construction, logistics, retail, infrastructure, and other high-risk industries.

On any given day you might be:

• Responding to a safety manager who has just requested a demo.
• Calling into a regional contractor who still runs RAMS and inspections on paper.
• Connecting with a consultant who has multiple clients that need to digitise their safety programs.
• Nurturing a multi-site logistics operator who downloaded a resource six months ago and is now ready to talk.

You’ll qualify interest, run crisp discovery, educate prospects on the SiteDocs platform, and book high-quality meetings for our Sales Executives. Your goal: fill the top of the funnel with well-qualified, sales-ready opportunities, whether they started inbound or because you sought them out and created intrigue.

Your Most Important Initiatives

Inbound (c. 40–60% of time depending on demand)

• Respond to inbound demo requests and contact enquiries within agreed SLAs.
• Conduct qualification calls to understand each prospect’s situation, needs, goals, and urgency, using frameworks like SPICED and JOLT to guide your conversations.
• Educate prospects on SiteDocs’ core capabilities and value propositions in the context of their HSE, compliance, and operational challenges.
• Book qualified meetings with Sales Executives and hand over partner/channel-led opportunities to our Partner Managers.
• Maintain clear, accurate notes and next steps in Salesforce and associated tools.

Outbound (c. 40–60% of time depending on inbound volume)

• Run targeted outbound campaigns into our ICP accounts across the UK & EMEA built environment.
• Make 50–150 high-quality dials per day, flexing activity based on inbound demand and live pipeline.
• Clearly articulate the value of SiteDocs to generate interest in a product demonstration and open net-new opportunities.
• Build and manage your own territory views and sequences, using tools like Orum and Salesloft to maximise conversations.
• Identify and multi-thread into key personas (HSE, Operations, SHEQ, MD/Owners, IT/Digital) with tailored messaging that speaks their language.

Shared responsibilities (Allbound)

• Qualify prospects to ensure mutual fit and that the right stakeholders are at the demo.
• Provide detailed, structured qualification notes and clear context to the Sales Executive team.
• Follow up on active pipeline, nurture longer-term opportunities, and avoid losing momentum to indecision.
• Collaborate closely with Sales, Marketing, and Partnerships to improve conversion rates and messaging across the funnel.
• Contribute to continuous improvement of sequences, talk tracks, objection handling, and enablement materials.

What Success Looks Like

You’ll be expected to consistently hit key performance targets such as:

• Inbound performance (realistically aligned to our proven inbound benchmarks): 10+ qualified opportunities created per week; 12+ completed qualification or demo-setting calls per week; Revenue generated from meetings you’ve qualified that exceeds £400,000 annually.
• Outbound performance (realistically derived from our proven outbound benchmarks): 50–150 outbound dials per day, leveraging Orum; 3+ new outbound-sourced opportunities per week; 5+ outbound-sourced demos per week; Consistent contribution to net-new pipeline and revenue targets for the region.
• Quality & professionalism: Strong speed-to-lead, show rates, and conversion from MQL → SQL → opportunity; Clear, concise documentation in Salesforce and associated tools; Representing SiteDocs with curiosity, professionalism, and insight in every interaction.

What You Bring

• 1–3 years’ experience in a BDR/SDR or similar outbound prospecting role within B2B, SaaS, or technology — with clear evidence of owning high-volume outbound activity (cold calling, sequencing, and multi-channel outreach).
• Proven ability to generate and qualify pipeline: converting both inbound interest and cold outreach into high-quality meetings and opportunities.
• Comfortable with 50–150 dials per day average, and motivated by activity-driven, measurable progress.
• Excellent verbal and written communication, with strong active listening skills and the ability to tailor your approach for different personas and seniority levels.
• Experience creating urgency and educating prospects around a clear value proposition, not just reading a script.
• Genuinely curious — you ask thoughtful questions, enjoy consultative conversations, and use frameworks like SPICED and JOLT to structure discovery and next steps (or are excited to learn them).
• Self-motivated, resilient, and goal-oriented — you own your number and your calendar, and you’re not reliant on inbound to hit target.
• Comfortable working independently in a remote environment as well as collaboratively within a distributed revenue team.
• Experienced (or quick to learn) with tools such as Salesforce, Gong, Orum, Salesloft, and Zoom.
• Bonus: exposure to construction, safety tech, HSE, or compliance-related industries.
• Bonus: demonstrable experience leveraging AI in go-to-market operations.

What We Bring

• Fully remote role in the UK with the latest equipment provided.
• A chance to work in a growing, global company with a clear mission and strong values — making a measurable impact on worker safety and compliance in high-risk industries.
• Opportunity to directly impact revenue growth across the UK, EMEA, and globally, and to progress into senior BDR or closing roles as you develop.
• Supportive, high-performance team culture, with regular coaching, SPICED & JOLT training, and clear progression pathways.
• Access to modern tools, training, and a leadership team that listens.

Our success is rooted in a wonderfully wholesome culture, best defined by our four overarching values:

• Authentic Relationships - People are never a means to an end.
• Continuous Learning - Test every assumption and never stay stagnant.
• Interdependence - We build systems that require everyone to perform with excellence, we are a team, and we succeed or fail together.
• Data Driven Decisions - Because wisdom requires understanding the facts of the matter, disputes between competing perspectives are resolved with data.

If you have any questions about your personal data privacy at SiteDocs, please visit our privacy page. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be!

If you need special assistance or accommodation while seeking employment with us, please email recruiting@gocanvas.com or call: (703) 547-8588. We are interested in every qualified candidate who is eligible to work in the UK. However, we are not able to sponsor visas. This role is a #LI-Remote opportunity.