Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead social media and influencer strategies to engage communities across Africa.
- Company: GOAT Interactive, a vibrant brand celebrating African culture and sports.
- Benefits: Hybrid working model, creative environment, and opportunities for community engagement.
- Why this job: Make an impact by connecting with creators and celebrating African pride.
- Qualifications: 5+ years in social media and influencer marketing, ideally in sports or entertainment.
- Other info: Fast-paced role with a focus on creativity and community building.
The predicted salary is between 36000 - 60000 £ per year.
About the Role
As the Social & Influencer Manager, you will be at the heart of how GOAT Interactive shows up across Africa, building vibrant communities, activating our Proudly African positioning, and driving engagement through authentic, creative, and community-led social media and influencer activity. You will be responsible for managing and executing social and influencer strategies that bring our brand to life across our African markets. Working closely with partners, creators, and ambassadors, you will deliver content and campaigns that celebrate African pride, culture, talent, and sporting passion. This is a hands-on role for someone with proven experience in social and influencer marketing. Someone who can spot trends, build meaningful relationships with creators, and create content that resonates locally while driving pan-African impact. You will embrace African culture, football, and entertainment, finding new ways to reward, inspire, and grow our community.
Key Responsibilities:
- Social Media Management: Execute social strategies that grow engagement, strengthen community, and build brand love across key African markets. Manage day-to-day content publishing, ensuring activity is authentic, relevant, and culturally connected. Tailor content for each platform (Facebook, Instagram, TikTok, YouTube) and market.
- Influencer Marketing & Partnerships: Identify, onboard, and manage relationships with relevant influencers, creators, and ambassadors across Africa. Maximise our partnerships (athletes, sports events, TV shows) by curating and amplifying content across social. Work with existing high-profile ambassadors (e.g., Francis Ngannou) to create standout campaigns that drive intrigue and engagement.
- Campaign Execution: Plan and activate content and influencer-led campaigns around major cultural and sporting moments (e.g., AFCON). Deliver activations that celebrate our community and reward our audience. Explore opportunities with podcasts, creators, and community groups to reach niche, passionate audiences.
- Community Management: Engage with audiences across platforms, building trusted relationships and celebrating fan voices. Manage day-to-day responses and conversations, ensuring we are approachable, entertaining, and proudly African. Amplify user-generated content and celebrate the stories of our community.
- Measurement & Reporting: Track and report on performance, ensuring campaigns deliver measurable results. Use analytics to inform optimisation and future planning. Deliver insights back to the wider marketing team to shape cross-channel campaigns.
Skills & Experience:
- 5+ years' experience in social media and influencer marketing, ideally in sports, gaming, entertainment, or other culturally relevant sectors.
- Strong knowledge of influencer marketing, including sourcing, negotiating, and managing creators.
- Proven experience activating creative social campaigns that drive measurable engagement and community growth.
- Experience working across multiple markets with cultural nuance.
- Strong understanding of platform features, algorithms, and trends.
- Analytical mindset with experience using social and influencer reporting tools.
- Excellent written and verbal communication skills with a flair for authentic, culturally relevant storytelling.
- Ability to juggle multiple campaigns, deadlines, and partnerships in a fast-paced environment.
- Knowledge of betting, gaming, or another regulated industry (desirable but not essential).
Personal Attributes:
- Passionate about sport, culture, and building community.
- Creative thinker who thrives on trends, innovation, and storytelling.
- Culturally curious with a strong sense of what excites audiences across social.
- Collaborative and confident working with ambassadors, influencers, and creators.
- A community-first mindset: driven to reward, celebrate, and engage our audiences.
- Resilient and adaptable - comfortable in a fast-paced environment.
- French or Portuguese language skills are a bonus.
We operate a hybrid working model of 3 days per week in the office - please ensure this is suitable for you before applying.
Social & Influencer Manager employer: GOAT & Partners Ltd
Contact Detail:
GOAT & Partners Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social & Influencer Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online communities, and don’t be shy to slide into DMs of influencers or professionals you admire. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal brand that highlights your social media and influencer marketing expertise. Share your past campaigns, successes, and even your creative ideas on platforms like LinkedIn or Instagram to catch the eye of potential employers.
✨Tip Number 3
Be proactive! Instead of waiting for job openings, reach out to companies you love and pitch how you can add value to their team. Tailor your message to show you understand their brand and audience – this shows initiative and passion!
✨Tip Number 4
Apply through our website! We want to see your application come through directly. It gives us a chance to see your enthusiasm for the role and helps us get to know you better. Plus, it’s a great way to stand out from the crowd!
We think you need these skills to ace Social & Influencer Manager
Some tips for your application 🫡
Show Your Passion: Let your love for sport, culture, and community shine through in your application. We want to see how you connect with our Proudly African positioning and how you can bring that energy to the role!
Tailor Your Content: Just like you would tailor content for different platforms, make sure your application speaks directly to us. Highlight your relevant experience in social media and influencer marketing, especially in culturally rich environments.
Be Authentic: We value authenticity, so don’t hold back! Share your unique storytelling style and how you've engaged communities in the past. Show us how you can create content that resonates locally while having a pan-African impact.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to see your application and get to know you better. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at GOAT & Partners Ltd
✨Know Your Audience
Before the interview, dive deep into understanding GOAT Interactive's target audience and community. Familiarise yourself with their cultural nuances, interests, and what resonates with them on social media. This will help you demonstrate your ability to create content that truly connects.
✨Showcase Your Creativity
Prepare examples of past campaigns you've executed that highlight your creative thinking and ability to drive engagement. Be ready to discuss how you tailored content for different platforms and markets, showcasing your versatility and understanding of various social media dynamics.
✨Highlight Relationship Building Skills
Since this role involves managing relationships with influencers and creators, come prepared with stories that illustrate your success in building and maintaining these partnerships. Discuss how you've navigated challenges and maximised collaborations to achieve impactful results.
✨Be Data-Driven
Demonstrate your analytical mindset by discussing how you've used data to inform your strategies in previous roles. Be ready to share specific metrics or insights that showcase your ability to track performance and optimise campaigns for better results.