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- Tasks: Lead social media and influencer strategies to engage communities across Africa.
- Company: GOAT Interactive, a vibrant brand celebrating African culture and talent.
- Benefits: Hybrid working model, competitive salary, and opportunities for creative expression.
- Why this job: Be at the forefront of cultural engagement and community building in Africa.
- Qualifications: 5+ years in social media and influencer marketing, with a passion for sports and culture.
- Other info: Fast-paced environment with a focus on creativity and community connection.
The predicted salary is between 36000 - 60000 £ per year.
As the Social & Influencer Manager, you will be at the heart of how GOAT Interactive shows up across Africa, building vibrant communities, activating our Proudly African positioning, and driving engagement through authentic, creative, and community-led social media and influencer activity.
You will be responsible for managing and executing social and influencer strategies that bring our brand to life across our African markets. Working closely with partners, creators, and ambassadors, you will deliver content and campaigns that celebrate African pride, culture, talent, and sporting passion.
This is a hands-on role for someone with proven experience in social and influencer marketing. Someone who can spot trends, build meaningful relationships with creators, and create content that resonates locally while driving pan-African impact. You will embrace African culture, football, and entertainment, finding new ways to reward, inspire, and grow our community.
Key Responsibilities:- Social Media Management
- Execute social strategies that grow engagement, strengthen community, and build brand love across key African markets.
- Manage day-to-day content publishing, ensuring activity is authentic, relevant, and culturally connected.
- Tailor content for each platform (Facebook, Instagram, TikTok, YouTube) and market.
- Influencer Marketing & Partnerships
- Identify, onboard, and manage relationships with relevant influencers, creators, and ambassadors across Africa.
- Maximise our partnerships (athletes, sports events, TV shows) by curating and amplifying content across social.
- Work with existing high-profile ambassadors (e.g., Francis Ngannou) to create standout campaigns that drive intrigue and engagement.
- Campaign Execution
- Plan and activate content and influencer-led campaigns around major cultural and sporting moments (e.g., AFCON).
- Deliver activations that celebrate our community and reward our audience.
- Explore opportunities with podcasts, creators, and community groups to reach niche, passionate audiences.
- Community Management
- Engage with audiences across platforms, building trusted relationships and celebrating fan voices.
- Manage day-to-day responses and conversations, ensuring we are approachable, entertaining, and proudly African.
- Amplify user-generated content and celebrate the stories of our community.
- Measurement & Reporting
- Track and report on performance, ensuring campaigns deliver measurable results.
- Use analytics to inform optimisation and future planning.
- Deliver insights back to the wider marketing team to shape cross-channel campaigns.
- 5+ years’ experience in social media and influencer marketing, ideally in sports, gaming, entertainment, or other culturally relevant sectors.
- Strong knowledge of influencer marketing, including sourcing, negotiating, and managing creators.
- Proven experience activating creative social campaigns that drive measurable engagement and community growth.
- Experience working across multiple markets with cultural nuance.
- Strong understanding of platform features, algorithms, and trends.
- Analytical mindset with experience using social and influencer reporting tools.
- Excellent written and verbal communication skills with a flair for authentic, culturally relevant storytelling.
- Ability to juggle multiple campaigns, deadlines, and partnerships in a fast-paced environment.
- Knowledge of betting, gaming, or another regulated industry (desirable but not essential).
- Passionate about sport, culture, and building community.
- Creative thinker who thrives on trends, innovation, and storytelling.
- Culturally curious with a strong sense of what excites audiences across social.
- Collaborative and confident working with ambassadors, influencers, and creators.
- A community-first mindset: driven to reward, celebrate, and engage our audiences.
- Resilient and adaptable - comfortable in a fast-paced environment.
- French or Portuguese language skills are a bonus.
We operate a hybrid working model of 3 days per week in the office - please ensure this is suitable for you before applying.
Social & Influencer Manager employer: GOAT & Partners Ltd
Contact Detail:
GOAT & Partners Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social & Influencer Manager
✨Tip Number 1
Get your networking game on! Connect with industry folks on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Show off your social skills! Create a personal brand on social media that reflects your passion for culture and community. Share content that resonates with the African audience and showcases your understanding of trends.
✨Tip Number 3
Don’t be shy about reaching out to influencers and creators! Build relationships and collaborate on projects that highlight your skills. This hands-on experience can really make your application stand out.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Social & Influencer Manager
Some tips for your application 🫡
Show Your Passion: Let your love for sport, culture, and community shine through in your application. We want to see how you connect with our Proudly African positioning and how you can bring that energy to the role!
Tailor Your Content: Just like you would tailor content for different platforms, make sure your application speaks directly to the job description. Highlight your relevant experience in social media and influencer marketing, especially in culturally rich environments.
Be Authentic: We value authenticity, so don’t be afraid to let your personality come through in your writing. Share stories or examples that showcase your creativity and ability to engage communities.
Apply Through Our Website: Make it easy for us to find your application by applying directly through our website. It helps us keep track of all the amazing talent interested in joining our team!
How to prepare for a job interview at GOAT & Partners Ltd
✨Know Your Audience
Before the interview, dive deep into understanding GOAT Interactive's brand and its presence in African markets. Familiarise yourself with their recent campaigns, community engagement strategies, and how they celebrate African culture. This will help you tailor your responses and show that you're genuinely interested in their mission.
✨Showcase Your Creativity
Prepare to discuss specific examples of social media campaigns you've executed in the past. Highlight your creative process, how you identified trends, and the impact your campaigns had on engagement. Be ready to brainstorm ideas on how you would approach influencer partnerships and community management for GOAT Interactive.
✨Demonstrate Cultural Awareness
Since this role is all about connecting with diverse communities across Africa, be prepared to discuss your understanding of cultural nuances. Share experiences where you've successfully engaged with different audiences and how you adapted content to resonate locally while maintaining a pan-African perspective.
✨Be Data-Driven
Highlight your analytical skills by discussing how you've used data to inform your social media strategies. Be ready to talk about the tools you've used for tracking performance and how you've optimised campaigns based on insights. This will show that you can not only create engaging content but also measure its success effectively.