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- Tasks: Lead data analysis to enhance user experience and drive customer retention.
- Company: GOAT Interactive, a leading gaming brand group in Africa.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Work in a vibrant team with a focus on data-led decision making.
- Why this job: Join a fast-growing company and make a real impact with your insights.
- Qualifications: 3+ years in analytics, strong Google Analytics skills, and excellent communication.
The predicted salary is between 36000 - 60000 £ per year.
GOAT Interactive is the online division of the Editec Group. The objective of GOAT Interactive is to use the vast knowledge of Africa, combined with digital excellence, to ensure that all of our brands occupy the podium positions in the countries we operate in. With a growing presence in 22 countries, GOAT represents the largest group of gaming brands on the continent. To help us continue on our already impressive growth trajectory, we’re on the lookout for a Senior Customer Insight Analyst. This person will help us build a data led decision making culture; focusing on the impact of promotional activity and web development, to deliver an improved customer experience, as well as commercial value to the business.
What you’ll be doing day to day:
- Lead the development of new web reporting methods, to drive actionable insight on how to improve user experience and customer retention.
- Effectively communicating actionable insight to the key stakeholders across the business.
- Conducting ad-hoc analysis to support a range of initiatives.
- Helping to develop a ‘Data-Led’ culture, though the provision of accurate insight.
- Help with the maintenance of reliable data delivery and provide feedback on how this could be further developed.
What your background looks like:
- At least 3 years’ experience within analytical roles, with a strong track record of providing actionable insight.
- High level of proficiency using Google Analytics.
- Proven experience analyzing user acquisition funnels and user experience.
- Be a strong communicator, with the ability to present results to stakeholders at all levels of the business.
- Previous experience using Content Square is a significant bonus.
- Advanced Excel skills.
- Able to manage a number of projects side by side and effectively time manage.
- Gambling industry experience would be preferable (Sportsbook, Casino).
Senior Insight Analyst employer: GOAT & Partners Ltd
Contact Detail:
GOAT & Partners Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Insight Analyst
✨Tip Number 1
Network like a pro! Reach out to people in the gaming industry, especially those at GOAT Interactive. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your analytical prowess. Use real examples of how you've improved user experience or driven customer retention in past roles.
✨Tip Number 3
Get ready for the interview! Research GOAT Interactive's brands and think about how your insights can help them grow. Be ready to discuss how you can contribute to their data-led culture.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in being part of the GOAT team.
We think you need these skills to ace Senior Insight Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Insight Analyst role. Highlight your analytical experience and any relevant projects you've worked on that demonstrate your ability to provide actionable insights. We want to see how your skills align with our goals!
Showcase Your Skills: Don’t forget to showcase your proficiency in Google Analytics and Excel. If you’ve got experience with Content Square, make it pop! We love seeing candidates who can hit the ground running with the tools we use.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about data-led decision making and how you can contribute to improving customer experiences at GOAT Interactive. Let us know what excites you about this opportunity!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. We can’t wait to hear from you!
How to prepare for a job interview at GOAT & Partners Ltd
✨Know Your Data Inside Out
As a Senior Insight Analyst, you'll be expected to have a strong grasp of data analysis. Brush up on your Google Analytics skills and be ready to discuss specific examples of how you've used data to drive insights in previous roles. Prepare to explain your thought process behind analysing user acquisition funnels.
✨Communicate Clearly and Confidently
Since you'll be presenting insights to stakeholders, practice articulating your findings in a clear and concise manner. Use storytelling techniques to make your data relatable and impactful. Think about how you can tailor your communication style to different audiences within the company.
✨Showcase Your Problem-Solving Skills
Be prepared to discuss past challenges you've faced in your analytical roles and how you overcame them. Highlight your ability to conduct ad-hoc analyses and provide actionable insights that led to improved customer experiences or commercial value.
✨Familiarise Yourself with the Company’s Brands
Research GOAT Interactive and its brands before the interview. Understanding their market position and promotional activities will help you demonstrate your interest in the role and how you can contribute to their data-led culture. Mention any relevant experience you have in the gambling industry to stand out.