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- Tasks: Plan and execute digital marketing campaigns to drive user growth and maximise ad spend.
- Company: Join GOAT & Partners Ltd, a leading gaming brand group in Africa.
- Benefits: Hybrid working model, competitive salary, and opportunities for professional growth.
- Why this job: Be part of an innovative team making waves in the gaming industry.
- Qualifications: 3+ years in digital performance marketing with hands-on media buying experience.
- Other info: Passion for sports and gaming is a plus; work in a dynamic, collaborative environment.
The predicted salary is between 36000 - 60000 £ per year.
The objective of GOAT & Partners Ltd is to use the vast knowledge of Africa, combined with digital excellence, to ensure that all of our brands occupy the podium positions in the countries we operate in. With a growing presence in 19 countries, GOAT represents one of the largest groups of gaming brands on the continent.
To help us continue on our growth trajectory, we’re on the lookout for a paid media manager with a talent for media buying, owning planning, implementing and reporting on various digital marketing campaigns across the GOAT account. Userbase growth and return of ad spend will be the priority of the successful candidate, contributing to GOAT’s sportsbook and casino marketing strategy. Channels include display, programmatic, paid social, PPC, and ad network media buys.
RESPONSIBILITIES- Planning and executing of various digital marketing campaigns across active markets and verticals
- Ownership of in-house media buying activity (ad networks, programmatic, PPC), supported by Goat’s performance marketing agency.
- Management of direct partnerships (display, paid social)
- Analysis and reporting upon digital KPIs, with a focus on revenue growth and ROAS
- Ongoing campaign optimisation
- Ongoing recommendation of new and existing digital media tactics, keeping a growth mindset
- Campaign budget management, ensuring efficiencies and effectiveness
- Maintaining an acquisition promotion calendar in cooperation with internal stakeholders and agencies
- Coordinating with country marketing managers on local digital marketing needs
- At least 3 years’ experience in driving digital performance marketing, paid user acquisition and/or digital media planning, preferably agency-side
- Hands-on digital media buying experience
- Hands-on channel experience in either of the following areas: Display, paid social, programmatic, PPC, ad networks
- Good understanding of major digital media platforms (Google, Meta, Propellerads, Adsterra…)
- Proven project management experience, enabling you to deliver upon challenging timelines
- Trained marketer with a holistic strategic understanding
- Analytical thinker
- Effective written and verbal communicator
- Commercial and ROI driven mindset
- Entrepreneurial, out-of-the-box thinker with a can-do attitude
- Team player
- Have experience in sports betting and/or gaming
- Are passionate about football and sports
- Speak Portuguese and/or French
We operate on a hybrid working model of 3 days per week at our office on Fenchurch Street, and 2 days per week from home! This is non-negotiable so please ensure this suits you before applying.
Paid Media Manager employer: GOAT & Partners Ltd
Contact Detail:
GOAT & Partners Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and results. This will help you stand out and demonstrate your expertise in media buying and digital marketing.
✨Tip Number 3
Prepare for interviews by researching GOAT & Partners Ltd and their brands. Understand their marketing strategies and be ready to discuss how you can contribute to their growth in userbase and ad spend.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at GOAT & Partners Ltd.
We think you need these skills to ace Paid Media Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Paid Media Manager role. Highlight your experience in digital marketing, especially in media buying and campaign management. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how you can contribute to GOAT's growth. Keep it engaging and relevant to the job description.
Showcase Your Achievements: When detailing your experience, focus on specific achievements and metrics. Did you increase ROAS or user acquisition? We love numbers that tell a story, so make sure to include them!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss any important updates from us!
How to prepare for a job interview at GOAT & Partners Ltd
✨Know Your Digital Media Inside Out
Make sure you brush up on your knowledge of digital media platforms like Google, Meta, and others mentioned in the job description. Be ready to discuss your hands-on experience with display, PPC, and programmatic buying, as this will show that you’re not just familiar with the terms but have actually implemented strategies successfully.
✨Showcase Your Analytical Skills
Prepare to talk about how you've analysed KPIs in past roles. Bring examples of how your insights led to revenue growth or improved ROAS. This will demonstrate your analytical thinking and how it can contribute to GOAT's marketing strategy.
✨Demonstrate Your Project Management Prowess
Be ready to share specific instances where you managed multiple campaigns under tight deadlines. Highlight your project management skills and how they helped you deliver results. This is crucial for a role that requires juggling various digital marketing campaigns.
✨Embrace the Growth Mindset
Since the role emphasises ongoing campaign optimisation and new tactics, come prepared with ideas on how you would approach this. Discuss any innovative strategies you've used in the past and how you stay updated with industry trends. This shows that you’re proactive and ready to contribute to GOAT’s growth.