At a Glance
- Tasks: Lead performance marketing for sportsbook and casino brands, managing significant media budgets.
- Company: GOAT Interactive, a leading gaming group with a strong presence in Africa.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Opportunity to mentor junior marketers and work with diverse markets.
- Why this job: Join a fast-growing team and make an impact in the exciting world of iGaming.
- Qualifications: 5+ years in paid acquisition, especially in online sportsbooks or casinos.
The predicted salary is between 60000 - 80000 £ per year.
GOAT Interactive is the online division of the Editec Group. The objective of GOAT Interactive is to combine deep African market expertise with digital excellence, ensuring our brands occupy podium positions across the markets in which we operate. With a growing presence in 17 countries, GOAT represents one of the largest gaming groups on the continent, led by its flagship brand Premier Bet. As we continue our growth trajectory, we are seeking an experienced Senior Paid Media Manager to lead performance marketing acquisition across our sportsbook and casino brands. This role will be responsible for managing significant media budgets, driving profitable customer acquisition, and delivering scalable growth across multiple markets.
ROLE OVERVIEW
We are looking for a hands-on performance marketing specialist with proven experience within the iGaming industry, specifically sportsbook and/or casino acquisition. The successful candidate will have extensive PPC expertise, experience managing substantial paid media budgets, and a track record of delivering profitable growth through data-driven optimization. You will own the paid acquisition strategy across multiple markets, managing campaigns across Google, Meta, programmatic, DSPs and ad networks while working closely with country marketing teams and senior stakeholders.
RESPONSIBILITIES
- Own the paid user acquisition strategy across sportsbook and casino products in multiple markets.
- Plan, execute and optimise paid media campaigns across PPC, Paid Social, Display, Programmatic and Ad Networks.
- Take ownership of media budget allocation, pacing, forecasting and performance.
- Manage significant monthly acquisition budgets while achieving agreed CPA, ROAS and revenue targets.
- Lead PPC strategy and execution across Google Ads, including Search and Performance Max.
- Identify growth opportunities through testing, audience expansion, bidding strategies and creative optimisation.
- Analyse campaign performance and provide actionable recommendations to drive efficiency and scale.
- Produce regular reporting on acquisition, revenue and profitability metrics.
- Manage relationships with media partners, publishers, DSPs and affiliate traffic sources where applicable.
- Stay current with industry trends, platform changes and emerging acquisition channels.
- Line manage a paid media manager, with scope to expand team.
ESSENTIAL SKILLS AND EXPERIENCE
- Minimum 5 years' experience managing paid acquisition campaigns within an online sportsbook and/or casino operator.
- Demonstrable experience acquiring depositing customers within regulated or emerging gaming markets.
- Strong understanding of sportsbook and casino customer acquisition funnels, player value, retention metrics and profitability drivers.
- Experience working with tracking platforms, attribution tools and gaming-specific KPIs.
- Proven experience managing large-scale PPC accounts and optimising towards acquisition and revenue targets.
- Strong understanding of bidding strategies, keyword management, audience targeting and conversion tracking.
- Proven experience owning and managing monthly paid media budgets exceeding €100,000+ per month.
- Experience forecasting spend, pacing budgets and reallocating investment based on performance.
- Strong commercial mindset with a clear understanding of acquisition economics and profitability.
- Demonstrated ability to scale budgets while maintaining efficiency targets.
- Strong analytical and problem-solving skills.
- Excellent stakeholder management and communication skills.
- Ability to work independently and prioritise effectively in a fast-paced environment.
- Results-driven with a strong focus on ROI and business outcomes.
- Entrepreneurial mindset with a passion for testing and continuous improvement.
IT WOULD BE A BONUS IF YOU...
- Have hands-on experience in mediabuying across multiple ad platforms (Meta, Google, alternative DSPs and ad networks...)
- Are passionate about football and sports.
- Speak Portuguese and/or French.
- Experience managing campaigns across Meta, TikTok, DSPs, programmatic platforms and alternative ad networks.
- Experience acquiring users across African, Latin American or emerging markets.
- Experience managing or mentoring junior performance marketers.
- Passion for football and sports betting.
- Portuguese and/or French language skills.
Senior Paid Media Manager in London employer: GOAT & Partners Ltd
At GOAT Interactive, we pride ourselves on being a leading employer in the iGaming industry, offering a dynamic work environment that fosters innovation and growth. Our commitment to employee development is reflected in our supportive culture, where team members are encouraged to take ownership of their projects and explore new ideas. With a presence in 17 countries, we provide unique opportunities for career advancement and the chance to make a significant impact in a rapidly evolving market.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Paid Media Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for GOAT & Partners Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like GOAT & Partners Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with GOAT & Partners Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at GOAT & Partners Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Paid Media Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit GOAT & Partners Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of GOAT & Partners Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about GOAT & Partners Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at GOAT & Partners Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at GOAT & Partners Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At GOAT & Partners Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
