At a Glance
- Tasks: Lead web reporting development and drive insights to enhance user experience.
- Company: GOAT Interactive, a leading gaming brand group in Africa.
- Benefits: Hybrid working model, competitive salary, and opportunities for professional growth.
- Other info: Work in a vibrant environment with a focus on data-led decision making.
- Why this job: Join a dynamic team and shape the future of customer experience in gaming.
- Qualifications: 3+ years in analytics, strong Google Analytics skills, and excellent communication.
The predicted salary is between 36000 - 60000 £ per year.
GOAT Interactive is the online division of the Editec Group. The objective of GOAT Interactive is to use the vast knowledge of Africa, combined with digital excellence, to ensure that all of our brands occupy the podium positions in the countries we operate in. With a growing presence in 22 countries, GOAT represents the largest group of gaming brands on the continent.
To help us continue on our already impressive growth trajectory, we are on the lookout for a Senior Customer Insight Analyst. This person will help us build a data-led decision-making culture, focusing on the impact of promotional activity and web development, to deliver an improved customer experience, as well as commercial value to the business.
What you’ll be doing day to day:
- Lead the development of new web reporting methods, to drive actionable insight on how to improve user experience and customer retention.
- Effectively communicating actionable insight to the key stakeholders across the business.
- Conducting ad-hoc analysis to support a range of initiatives.
- Helping to develop a 'Data-Led' culture, through the provision of accurate insight.
- Help with the maintenance of reliable data delivery and provide feedback on how this could be further developed.
What your background looks like:
- At least 3 years’ experience within analytical roles, with a strong track record of providing actionable insight.
- High level of proficiency using Google Analytics.
- Proven experience analyzing user acquisition funnels and user experience.
- Be a strong communicator, with the ability to present results to stakeholders at all levels of the business.
- Previous experience using Content Square is a significant bonus.
- Advanced Excel skills.
- Able to manage a number of projects side by side and effectively time manage.
- Gambling industry experience would be preferable (Sportsbook, Casino & Lotto).
We operate a hybrid working model with 3 days per week at our office on Fenchurch Street.
Senior Insight Analyst in London employer: GOAT & Partners Ltd
At GOAT Interactive, we pride ourselves on fostering a dynamic and inclusive work culture that champions innovation and collaboration. As a Senior Customer Insight Analyst, you'll not only have the opportunity to influence data-led growth but also benefit from continuous professional development and a supportive environment that values your contributions. Located within the vibrant Editec Group, we offer a unique blend of career advancement opportunities and a commitment to enhancing customer experiences through cutting-edge analytics.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Insight Analyst in London
✨Tip Number 1
Network like a pro! Reach out to people in the gaming industry, especially those who work at GOAT Interactive. A friendly chat can open doors and give you insider info about the company culture and what they really value in candidates.
✨Tip Number 2
Show off your analytical skills! Prepare some examples of how you've used data to drive decisions in previous roles. Be ready to discuss these during interviews, as they’ll want to see your thought process and how you can contribute to their data-led culture.
✨Tip Number 3
Get familiar with their tools! If you haven’t already, brush up on Google Analytics and Content Square. Being able to speak confidently about these tools will show that you’re serious about the role and ready to hit the ground running.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the GOAT Interactive team.
We think you need these skills to ace Senior Insight Analyst in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Insight Analyst role. Highlight your analytical experience and any relevant skills, like Google Analytics and Excel. We want to see how your background aligns with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about data-led decision making and how you can contribute to our growth at GOAT Interactive. Keep it engaging and relevant to the job description.
Showcase Your Communication Skills:Since you'll be communicating insights to stakeholders, it's crucial to demonstrate your communication skills in your application. Use clear and concise language, and maybe even include examples of how you've effectively presented data in the past.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at GOAT & Partners Ltd
✨Know Your Data Inside Out
As a Senior Insight Analyst, you'll be expected to have a strong grasp of data analysis. Brush up on your Google Analytics skills and be ready to discuss specific examples of how you've used data to drive insights in previous roles. Prepare to explain your thought process behind analysing user acquisition funnels.
✨Communicate Like a Pro
Effective communication is key in this role. Practice presenting your findings clearly and concisely, as you’ll need to convey complex insights to stakeholders at all levels. Consider preparing a few slides or visual aids to demonstrate your ability to communicate actionable insights.
✨Showcase Your Project Management Skills
You'll likely be juggling multiple projects, so be prepared to discuss how you manage your time and prioritise tasks. Share examples of past projects where you successfully balanced competing deadlines and delivered results, highlighting your organisational skills.
✨Familiarise Yourself with the Gambling Industry
If you have experience in the gambling industry, make sure to highlight it during your interview. If not, do some research on current trends and challenges in the sector. Showing that you understand the landscape will demonstrate your commitment and readiness for the role.
