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- Tasks: Analyse customer data to drive marketing strategies and improve player experiences.
- Company: Join GOAT Interactive, a leading gaming brand in Africa with a dynamic team.
- Benefits: Hybrid working model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on data quality and continuous improvement.
- Why this job: Make an impact in the online gambling industry by influencing key business decisions.
- Qualifications: Experience in analytics, strong Excel skills, and a passion for customer behaviour.
The predicted salary is between 28800 - 48000 £ per year.
GOAT Interactive is the online division of the Editec Group. The objective of GOAT Interactive is to use our vast knowledge of Africa, combined with digital excellence, to ensure that all of our brands occupy the podium positions in the countries we operate in. With a growing presence in 18 countries, GOAT represents the largest group of gaming brands on the continent.
We are looking for a Customer Insight Analyst to join our growing analytics team and play a key role in driving data-led decision-making across the business. This position is ideal for someone with strong analytical skills, business acumen, and a passion for understanding customer behaviour — particularly within the online gambling industry.
Your primary focus will be analyzing the performance and impact of promotional activity and evaluating the value and behaviour of VIP players. You will use your insight to influence marketing strategy, CRM, and product decisions, helping us deliver more effective and profitable customer experiences.
- Analyze the performance of customer promotions, including bonusing, free bets, cashback, and other incentive schemes.
- Deliver actionable insights to marketing, CRM, and product teams to support data-led decision making.
- Own and deliver regular and ad hoc reporting on key customer KPIs, campaign performance, and player segmentation.
- Develop dashboards and visualizations using Looker (preferred) or other BI tools to make complex data easily digestible.
- Identify patterns and trends in customer data to support strategic planning and forecasting.
- Collaborate with the wider analytics team to continually improve reporting processes and data quality.
Proven experience in a customer insight or analytical role, ideally within the online gambling, gaming, or e-commerce industry. Hands-on experience with BI tools, ideally Looker. Proficiency in Excel/Google Sheets for data manipulation and reporting. Strong communication and presentation skills – able to translate data into business insight.
We operate a hybrid working model of 3 days per week at our office on Fenchurch Street, and 2 days working from home.
Insight Analyst - Home based travel as required in London employer: GOAT & Partners Ltd
Contact Detail:
GOAT & Partners Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Insight Analyst - Home based travel as required in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working at GOAT Interactive. A friendly chat can open doors and give you insider info on what they're really looking for.
✨Tip Number 2
Show off your analytical skills! Prepare some examples of how you've used data to drive decisions in past roles. Be ready to discuss these during interviews to demonstrate your fit for the Insight Analyst position.
✨Tip Number 3
Get familiar with Looker and other BI tools. If you haven't used them before, check out some online tutorials or courses. Being able to talk about your experience with these tools will definitely give you an edge.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team at GOAT Interactive.
We think you need these skills to ace Insight Analyst - Home based travel as required in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Insight Analyst role. Highlight your analytical skills and any experience in the online gambling or gaming industry. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for customer behaviour and data-led decision-making. Let us know why you’re excited about joining GOAT Interactive and how you can contribute to our success.
Showcase Your Skills: Don’t forget to mention your experience with BI tools like Looker and your proficiency in Excel or Google Sheets. We love seeing candidates who can turn complex data into actionable insights, so give us examples of how you've done this before!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and keep track of all the amazing talent out there!
How to prepare for a job interview at GOAT & Partners Ltd
✨Know Your Numbers
Make sure you brush up on key metrics and KPIs relevant to the online gambling industry. Be prepared to discuss how you've used data to drive decisions in your previous roles, especially around customer promotions and player behaviour.
✨Showcase Your Analytical Skills
Bring examples of your past work where you've analysed customer data and delivered actionable insights. If you've created dashboards or reports using Looker or other BI tools, be ready to talk about the impact they had on business decisions.
✨Understand the Business
Familiarise yourself with GOAT Interactive and its brands. Knowing their market position and recent promotional activities will help you tailor your responses and show that you're genuinely interested in contributing to their success.
✨Communicate Clearly
Practice translating complex data into simple, understandable insights. During the interview, focus on how you can effectively communicate your findings to non-technical stakeholders, as this is crucial for influencing marketing strategies and product decisions.