At a Glance
- Tasks: Lead CRM strategy and execute impactful marketing campaigns across English-speaking markets.
- Company: Join GOAT Interactive, a leading gaming brand group in Africa.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Enjoy a flexible work environment with a focus on innovation and market leadership.
- Why this job: Make a real impact in the gaming industry while working with dynamic teams.
- Qualifications: Experience in CRM platforms, campaign automation, and data-driven decision making.
The predicted salary is between 40500 - 49500 £ per year.
GOAT Interactive is the online division of the Editec Group. The objective of GOAT Interactive is to use the vast knowledge of Africa, combined with digital excellence, to ensure that all of our brands occupy the podium positions in the countries we operate in. With a growing presence in 18 countries, GOAT represents the largest group of gaming brands on the continent.
To help us continue on our already impressive growth trajectory, we’re on the lookout for an experienced CRM Manager to own our CRM strategy across our English speaking markets, delivering second to none CRM marketing campaigns that help position our brands as the number one betting and casino products in their markets.
- Owning the CRM promotional and marketing campaign calendar for your countries.
- Working alongside the Head of CRM to plan and execute revenue driving CRM marketing campaigns within your assigned countries.
- Executing, analysing, and reporting on campaign effectiveness through various data platforms, suggesting, testing and implementing new strategies to improve campaign performance.
- Work with the BI team to analyse campaign and customer statistics in a presentable and meaningful manner. Utilise these stats to review current and past promotions, and drive further profitability in the future.
- Regularly monitor country by country performance data and use this to devise ad-hoc and automated campaigns to maintain and increase market growth and customer value.
- User key data insights to help build new customer segments, ensuring customers get the right communication, at the right time.
- Work alongside local teams and the Head of CRM to implement localised customer journeys from acquisition through to early life, retention and reactivation, maximizing PNL in your assigned countries.
- Perform marketing activities for the Premier Bet brand including copywriting and campaign creation.
- Conduct competitor analysis and market development to enable Premier Bet and its associated brands to better the offering of our competitors.
Requirements:
- Data driven with the ability to turn these insights into actions and resolutions.
- Experience working with CRM platforms/Tools.
- Experience in implementing CRM campaign automation.
- Experience in planning and executing end to end campaigns.
- Quality project & time management skills.
- Ability to work dynamically and remotely.
- Undertaken competitor analysis & reporting previously.
- Experience in localisation of content for foreign markets (preferably Africa).
We operate a hybrid working model of 3 days per week at our office and 2 days working remotely.
CRM Manager - Travel in London employer: GOAT & Partners Ltd
At GOAT Interactive, we pride ourselves on fostering a dynamic and inclusive work culture that champions innovation and collaboration. As a Senior Customer Insight Analyst, you'll not only have the opportunity to influence data-led growth but also benefit from continuous professional development and a supportive environment that values your contributions. Located within the vibrant Editec Group, we offer a unique blend of career advancement opportunities and a commitment to enhancing customer experiences through cutting-edge analytics.
