At a Glance
- Tasks: Lead CRM campaigns and strategies to boost our gaming brands in English-speaking markets.
- Company: Join GOAT Interactive, a leading online gaming company with a vibrant culture.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and innovation.
- Why this job: Make an impact in the gaming industry while working with data-driven strategies.
- Qualifications: Experience in CRM, data analysis, and the gaming industry is essential.
The predicted salary is between 40000 - 50000 £ per year.
GOAT Interactive is the online division of the Editec Group. The objective of GOAT Interactive is to use the vast knowledge of Africa, combined with digital excellence, to ensure that all of our brands occupy the podium positions in the countries we operate in. With a growing presence in 18 countries, GOAT represents the largest group of gaming brands on the continent.
To help us continue on our already impressive growth trajectory, we’re on the lookout for an experienced CRM Manager to own our CRM strategy across our English speaking markets, delivering second to none CRM marketing campaigns that help position our brands as the number one betting and casino products in their markets.
What you’ll be doing day to day:
- Owning the CRM promotional and marketing campaign calendar for your countries
- Working alongside the Head of CRM to plan and execute revenue driving CRM marketing campaigns within your assigned countries
- Assisting with promotional design briefs to different departments and ensuring campaigns are fulfilled by relevant teams
- Executing, analysing, and reporting on campaign effectiveness through various data platforms, suggesting, testing and implementing new strategies to improve campaign performance
- Work with the BI team to analyse campaign and customer statistics in a presentable and meaningful manner. Utilise these stats to review current and past promotions, and drive further profitability in the future
- Regularly monitor country by country performance data and use this to devise ad-hoc and automated campaigns to maintain and increase market growth and customer value
- Develop an in-depth understanding of activity from all customer value segments
- User key data insights to help build new customer segments, ensuring customers get the right communication, at the right time
- Work alongside local teams and the Head of CRM to implement localised customer journeys from acquisition through to early life, retention and reactivation, maximizing PNL in your assigned countries
- Perform marketing activities for the Premier Bet brand including, copywriting, and campaign creation
- Conduct competitor analysis and market development to enable Premier Bet and its associated brands to better the offering of our competitors.
Essential Background:
- Data driven with the ability to turn these insights into actions and resolutions
- Have gambling/gaming industry experience (Sportsbook, casino & lotto)
- Experience working with CRM platforms/Tools
- Experience in forecasting and costing campaign impact
- Experience in implementing CRM campaign automation
- Experience in planning and executing end to end campaigns
- Experience implementing campaigns across the full customer lifecycle
- Collaborative, with the ability to adapt and work alongside multiple departments
- Experience working with multiple stakeholders across different localised strategies
- Quality project & time management skills
- Strong communication skills
- Ability to work dynamically and remotely
- Good attention to detail & creativity
Desirable background:
- Have a keen interest in Sports, especially football
- Undertaken competitor analysis & reporting previously
- Experience in localisation of content for foreign markets (preferably Africa)
We operate a hybrid working model of 3 days per week at our office and 2 days working remotely. Please ensure this is suitable for you before applying!
CRM Manager in London employer: GOAT & Partners Ltd
At GOAT Interactive, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. Our hybrid working model allows for flexibility, enabling you to balance your professional and personal life while contributing to our ambitious growth in the gaming industry across Africa. With ample opportunities for employee development and a commitment to innovation, joining our team as a CRM Manager means being part of a forward-thinking company that values your insights and creativity.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past CRM campaigns. This will give potential employers a taste of what you can bring to the table and set you apart from the competition.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their CRM strategies and be ready to discuss how you can help them improve. This shows you're genuinely interested and proactive!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are keen to join us directly!
We think you need these skills to ace CRM Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the CRM Manager role. Highlight your experience in CRM strategies, campaign management, and any relevant data-driven achievements. We want to see how your skills align with what we’re looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about the gaming industry and how your background makes you the perfect fit for our team. Keep it engaging and relevant to the job description.
Showcase Your Data Skills:Since we’re all about data-driven decisions, make sure to showcase your analytical skills. Mention specific tools or platforms you’ve used to analyse campaign performance and how you’ve turned insights into actionable strategies.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at GOAT & Partners Ltd
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies and tools. Familiarise yourself with the latest trends in CRM marketing, especially within the gaming industry. This will show that you’re not just a candidate, but someone who’s genuinely passionate about driving results.
✨Showcase Your Data Skills
Prepare to discuss how you've used data to inform your campaigns in the past. Bring examples of how you’ve analysed campaign performance and made data-driven decisions. This is crucial for the role, so be ready to impress with your analytical prowess!
✨Understand Local Markets
Since the role involves working across English-speaking markets, do your homework on the specific countries you'll be focusing on. Understand their unique customer behaviours and preferences, and be prepared to discuss how you would tailor campaigns to fit these insights.
✨Collaborate and Communicate
Highlight your experience working with various teams and stakeholders. Be ready to share examples of how you’ve successfully collaborated on projects. Strong communication skills are key, so demonstrate your ability to convey ideas clearly and effectively during the interview.
