At a Glance
- Tasks: Analyse customer promotions and VIP player behaviour to drive data-led decisions.
- Company: Join GOAT Interactive, a leading gaming brand in Africa with a dynamic team.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with strong focus on data quality and reporting improvement.
- Why this job: Make an impact by influencing marketing strategies and enhancing customer experiences.
- Qualifications: Experience in customer insight roles, preferably in online gambling or e-commerce.
The predicted salary is between 36000 - 60000 £ per year.
GOAT Interactive is the online division of the Editec Group. The objective of GOAT Interactive is to use our vast knowledge of Africa, combined with digital excellence, to ensure that all of our brands occupy the podium positions in the countries we operate in. With a growing presence in 18 countries, GOAT represents the largest group of gaming brands on the continent. We are looking for a Customer Insight Analyst to join our growing analytics team and play a key role in driving data-led decision-making across the business. This position is ideal for someone with strong analytical skills, business acumen, and a passion for understanding customer behavior — particularly within the online gambling industry.
Your primary focus will be analyzing the performance and impact of promotional activity and evaluating the value and behavior of VIP players. You will use your insight to influence marketing strategy, CRM, and product decisions, helping us deliver more effective and profitable customer experiences.
Key Responsibilities- Analyze the performance of customer promotions, including bonusing, free bets, cashback, and other incentive schemes.
- Evaluate VIP player activity, behaviors, retention trends, and potential high-value customers to support acquisition and retention strategies.
- Deliver actionable insights to marketing, CRM, and product teams to support data-led decision making.
- Own and deliver regular and ad hoc reporting on key customer KPIs, campaign performance, and player segmentation.
- Build and maintain strong relationships with internal stakeholders across marketing, product, VIP management, and finance.
- Develop dashboards and visualizations using Looker (preferred) or other BI tools to make complex data easily digestible.
- Identify patterns and trends in customer data to support strategic planning and forecasting.
- Collaborate with the wider analytics team to continually improve reporting processes and data quality.
- Proven experience in a customer insight or analytical role, ideally within the online gambling, gaming, or e-commerce industry.
- Strong knowledge of promotional mechanics (bonusing, free spins, cashback, etc.) and how to measure their effectiveness.
- Understanding of VIP customer behavior and lifecycle within gambling or similar industries.
- Hands-on experience with BI tools, ideally Looker.
- Proficiency in Excel/Google Sheets for data manipulation and reporting.
- Strong communication and presentation skills – able to translate data into business insight.
- Comfortable working cross-functionally and engaging with stakeholders at all levels.
We operate a hybrid working model of 3 days per week at our office on Fenchurch Street, and 2 days working from home. Please ensure this works for you before applying.
Seniority Level: Mid-Senior level
Employment Type: Full-time
Job Function: Administrative
Industries: Marketing Services
Customer Insight Analyst in England employer: GOAT & Partners Ltd
At GOAT Interactive, we pride ourselves on being a leading employer in the online gambling industry, offering a dynamic work environment that fosters innovation and collaboration. Our hybrid working model allows for flexibility, while our commitment to employee growth ensures that you will have ample opportunities to develop your skills and advance your career. Join us on Fenchurch Street, where you can be part of a passionate team dedicated to delivering exceptional customer experiences across Africa's largest gaming brands.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Insight Analyst in England
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working at GOAT Interactive. A friendly chat can open doors and give you insider info on what they're really looking for.
✨Tip Number 2
Show off your analytical skills! Prepare some examples of how you've used data to drive decisions in past roles. Be ready to discuss these during interviews to demonstrate your fit for the Customer Insight Analyst position.
✨Tip Number 3
Get familiar with Looker or similar BI tools. If you can, create a sample dashboard that showcases your ability to turn complex data into easy-to-understand insights. This will impress the hiring team!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team at GOAT Interactive.
We think you need these skills to ace Customer Insight Analyst in England
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Customer Insight Analyst. Highlight your analytical skills and any relevant experience in the online gambling or gaming industry. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for understanding customer behaviour and how you can contribute to our data-led decision-making. Keep it engaging and relevant to the job description.
Showcase Your Skills:Don’t forget to mention your experience with BI tools like Looker and your proficiency in Excel or Google Sheets. We love seeing candidates who can manipulate data and create insightful reports, so make sure to highlight these skills!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you into our system quickly. Plus, we love seeing candidates who follow our preferred process!
How to prepare for a job interview at GOAT & Partners Ltd
✨Know Your Numbers
As a Customer Insight Analyst, you'll be expected to dive deep into data. Brush up on your analytical skills and be ready to discuss specific metrics related to customer promotions and VIP behaviours. Familiarise yourself with key performance indicators (KPIs) that are relevant to the online gambling industry.
✨Showcase Your Tools
Make sure you’re comfortable with BI tools, especially Looker, as well as Excel or Google Sheets. Be prepared to talk about how you've used these tools in past roles to create dashboards or reports. If possible, bring examples of your work to demonstrate your capabilities.
✨Understand the Customer Journey
Get a solid grasp of customer behaviour, particularly around VIP players and promotional mechanics like bonusing and cashback. Be ready to discuss how you would analyse these aspects to influence marketing strategies and improve customer experiences.
✨Engage with Stakeholders
This role requires strong communication skills, so think about how you can effectively convey complex data insights to various teams. Prepare examples of how you've collaborated with different departments in the past and how you can build relationships within the company.
