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- Tasks: Analyse customer promotions and VIP player behaviour to drive data-led decisions.
- Company: Join GOAT Interactive, a leading gaming brand in Africa with a dynamic culture.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Make an impact by influencing marketing strategies and enhancing customer experiences.
- Qualifications: Experience in customer insight roles, preferably in online gambling or e-commerce.
- Other info: Collaborative environment with strong career advancement potential.
The predicted salary is between 30000 - 42000 £ per year.
GOAT Interactive is the online division of the Editec Group. The objective of GOAT Interactive is to use our vast knowledge of Africa, combined with digital excellence, to ensure that all of our brands occupy the podium positions in the countries we operate in. With a growing presence in 18 countries, GOAT represents the largest group of gaming brands on the continent.
We are looking for a Customer Insight Analyst to join our growing analytics team and play a key role in driving data-led decision-making across the business. This position is ideal for someone with strong analytical skills, business acumen, and a passion for understanding customer behavior — particularly within the online gambling industry.
Your primary focus will be analyzing the performance and impact of promotional activity and evaluating the value and behavior of VIP players. You will use your insight to influence marketing strategy, CRM, and product decisions, helping us deliver more effective and profitable customer experiences.
Key Responsibilities- Analyze the performance of customer promotions, including bonusing, free bets, cashback, and other incentive schemes.
- Evaluate VIP player activity, behaviors, retention trends, and potential high‑value customers to support acquisition and retention strategies.
- Deliver actionable insights to marketing, CRM, and product teams to support data‑led decision making.
- Own and deliver regular and ad hoc reporting on key customer KPIs, campaign performance, and player segmentation.
- Build and maintain strong relationships with internal stakeholders across marketing, product, VIP management, and finance.
- Develop dashboards and visualizations using Looker (preferred) or other BI tools to make complex data easily digestible.
- Identify patterns and trends in customer data to support strategic planning and forecasting.
- Collaborate with the wider analytics team to continually improve reporting processes and data quality.
- Proven experience in a customer insight or analytical role, ideally within the online gambling, gaming, or e‑commerce industry.
- Strong knowledge of promotional mechanics (bonusing, free spins, cashback, etc.) and how to measure their effectiveness.
- Understanding of VIP customer behavior and lifecycle within gambling or similar industries.
- Hands‑on experience with BI tools, ideally Looker.
- Proficiency in Excel/Google Sheets for data manipulation and reporting.
- Strong communication and presentation skills – able to translate data into business insight.
- Comfortable working cross‑functionally and engaging with stakeholders at all levels.
We operate a hybrid working model of 3 days per week at our office on Fenchurch Street, and 2 days working from home. Please ensure this works for you before applying.
Customer Insight Analyst employer: GOAT & Partners Ltd
Contact Detail:
GOAT & Partners Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Insight Analyst
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at GOAT Interactive. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your analytical skills in real-time! Prepare to discuss specific examples of how you've used data to drive decisions. We love seeing how you think on your feet.
✨Tip Number 3
Get familiar with our brands and the online gambling scene. The more you know about what we do, the better you can tailor your insights during interviews.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining our team.
We think you need these skills to ace Customer Insight Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Customer Insight Analyst. Highlight your analytical skills and any relevant experience in the online gambling or gaming industry. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about customer insights and how you can contribute to our team. Be sure to mention specific examples of your work that relate to the job description.
Showcase Your Analytical Skills: In your application, don’t just say you have strong analytical skills—show us! Include examples of how you've used data to drive decisions or improve processes in previous roles. We love seeing real-world applications of your skills.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at GOAT & Partners Ltd
✨Know Your Numbers
As a Customer Insight Analyst, you'll be expected to dive deep into data. Brush up on key metrics related to customer promotions and VIP behaviours. Be ready to discuss how you’ve used data to influence decisions in your previous roles.
✨Understand the Industry
Familiarise yourself with the online gambling landscape, especially promotional mechanics like bonusing and cashback. Showing that you understand these concepts will demonstrate your passion for the industry and your ability to contribute from day one.
✨Prepare Actionable Insights
Think of specific examples where your insights led to tangible results. Whether it was improving retention rates or enhancing customer experiences, having these stories ready will showcase your analytical skills and business acumen.
✨Engage with Stakeholders
Since the role involves collaboration across various teams, prepare to discuss how you've built relationships with stakeholders in the past. Highlight your communication skills and how you’ve translated complex data into actionable strategies for different departments.
