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- Tasks: Analyse customer promotions and VIP player behaviour to drive data-led decisions.
- Company: Join GOAT Interactive, a leading gaming brand in Africa with a dynamic team.
- Benefits: Hybrid working model, competitive salary, and opportunities for professional growth.
- Why this job: Make an impact in the online gambling industry by influencing marketing strategies.
- Qualifications: Experience in customer insight roles and strong analytical skills required.
- Other info: Collaborative environment with a focus on data quality and reporting improvement.
The predicted salary is between 28800 - 48000 £ per year.
GOAT Interactive is the online division of the Editec Group. The objective of GOAT Interactive is to use our vast knowledge of Africa, combined with digital excellence, to ensure that all of our brands occupy the podium positions in the countries we operate in. With a growing presence in 18 countries, GOAT represents the largest group of gaming brands on the continent.
We are looking for a Customer Insight Analyst to join our growing analytics team and play a key role in driving data-led decision-making across the business. This position is ideal for someone with strong analytical skills, business acumen, and a passion for understanding customer behavior — particularly within the online gambling industry.
Your primary focus will be analyzing the performance and impact of promotional activity and evaluating the value and behavior of VIP players. You will use your insight to influence marketing strategy, CRM, and product decisions, helping us deliver more effective and profitable customer experiences.
Key Responsibilities
- Analyze the performance of customer promotions, including bonusing, free bets, cashback, and other incentive schemes.
- Evaluate VIP player activity, behaviors, retention trends, and potential high-value customers to support acquisition and retention strategies.
- Deliver actionable insights to marketing, CRM, and product teams to support data-led decision making.
- Own and deliver regular and ad hoc reporting on key customer KPIs, campaign performance, and player segmentation.
- Build and maintain strong relationships with internal stakeholders across marketing, product, VIP management, and finance.
- Develop dashboards and visualizations using Looker (preferred) or other BI tools to make complex data easily digestible.
- Identify patterns and trends in customer data to support strategic planning and forecasting.
- Collaborate with the wider analytics team to continually improve reporting processes and data quality.
Skills & Experience
- Proven experience in a customer insight or analytical role, ideally within the online gambling, gaming, or e-commerce industry.
- Strong knowledge of promotional mechanics (bonusing, free spins, cashback, etc.) and how to measure their effectiveness.
- Understanding of VIP customer behavior and lifecycle within gambling or similar industries.
- Hands-on experience with BI tools, ideally Looker.
- Proficiency in Excel/Google Sheets for data manipulation and reporting.
- Strong communication and presentation skills – able to translate data into business insight.
- Comfortable working cross-functionally and engaging with stakeholders at all levels.
*** We operate a hybrid working model of 3 days per week at our office on Fenchurch Street, and 2 days working from home. Please ensure this works for you before applying ***
Customer Insight Analyst employer: GOAT & Partners Ltd
Contact Detail:
GOAT & Partners Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Insight Analyst
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at GOAT Interactive. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your analytical skills in interviews. Bring examples of how you've used data to drive decisions in past roles. We love seeing real-world applications!
✨Tip Number 3
Prepare for case studies or practical tests. Brush up on your knowledge of promotional mechanics and VIP behaviours, as these are key to the role. We want to see your thought process!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at GOAT Interactive.
We think you need these skills to ace Customer Insight Analyst
Some tips for your application 🫡
Show Off Your Analytical Skills: Make sure to highlight your analytical skills in your application. We want to see how you've used data to drive decisions in the past, especially in customer insight roles. Share specific examples that demonstrate your ability to analyse and interpret data effectively.
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the job description. Mention your experience with promotional mechanics and VIP customer behaviour, as these are key areas for us at GOAT Interactive.
Be Clear and Concise: When writing your application, keep it clear and concise. We appreciate straightforward communication, so avoid jargon and get straight to the point. Make it easy for us to see why you’re the perfect fit for the role!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. This way, we can ensure your application gets the attention it deserves. Plus, it’s super easy to do!
How to prepare for a job interview at GOAT & Partners Ltd
✨Know Your Numbers
As a Customer Insight Analyst, you'll be expected to dive deep into data. Brush up on your analytical skills and be ready to discuss specific metrics you've worked with in the past. Think about how you measured the effectiveness of promotional activities and be prepared to share examples.
✨Understand the Industry
Familiarise yourself with the online gambling landscape, especially the promotional mechanics like bonusing and cashback. Show that you understand customer behaviour within this context, as it will demonstrate your passion for the role and the industry.
✨Prepare Actionable Insights
Think about how you've delivered insights in previous roles. Be ready to discuss how your findings influenced marketing strategies or product decisions. This shows that you can not only analyse data but also translate it into actionable business strategies.
✨Build Relationships
Since the role involves collaborating with various teams, think about how you've built relationships in the past. Be prepared to share examples of how you’ve engaged with stakeholders and how that has led to successful outcomes. This will highlight your communication skills and ability to work cross-functionally.