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GOAT Interactive is the online division of the Editec Group. The objective of GOAT Interactive is to use our vast knowledge of Africa, combined with digital excellence, to ensure that all of our brands occupy the podium positions in the countries we operate in. With a growing presence in 18 countries, GOAT represents the largest group of gaming brands on the continent.
We are looking for a Customer Insight Analyst to join our growing analytics team and play a key role in driving data-led decision-making across the business. This position is ideal for someone with strong analytical skills, business acumen, and a passion for understanding customer behavior — particularly within the online gambling industry.
Your primary focus will be analyzing the performance and impact of promotional activity and evaluating the value and behavior of VIP players. You will use your insight to influence marketing strategy, CRM, and product decisions, helping us deliver more effective and profitable customer experiences.
Key Responsibilities
- Analyze the performance of customer promotions, including bonusing, free bets, cashback, and other incentive schemes.
- Evaluate VIP player activity, behaviors, retention trends, and potential high-value customers to support acquisition and retention strategies.
- Deliver actionable insights to marketing, CRM, and product teams to support data-led decision making.
- Own and deliver regular and ad hoc reporting on key customer KPIs, campaign performance, and player segmentation.
- Build and maintain strong relationships with internal stakeholders across marketing, product, VIP management, and finance.
- Develop dashboards and visualizations using Looker (preferred) or other BI tools to make complex data easily digestible.
- Identify patterns and trends in customer data to support strategic planning and forecasting.
- Collaborate with the wider analytics team to continually improve reporting processes and data quality.
Skills & Experience
- Proven experience in a customer insight or analytical role, ideally within the online gambling, gaming, or e-commerce industry.
- Strong knowledge of promotional mechanics (bonusing, free spins, cashback, etc.) and how to measure their effectiveness.
- Understanding of VIP customer behavior and lifecycle within gambling or similar industries.
- Hands-on experience with BI tools, ideally Looker.
- Proficiency in Excel/Google Sheets for data manipulation and reporting.
- Strong communication and presentation skills – able to translate data into business insight.
- Comfortable working cross-functionally and engaging with stakeholders at all levels.
*** We operate a hybrid working model of 3 days per week at our office on Fenchurch Street, and 2 days working from home. Please ensure this works for you before applying ***
Customer Insight Analyst employer: GOAT & Partners Ltd
Contact Detail:
GOAT & Partners Ltd Recruiting Team
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Customer Insight Analyst. Highlight your analytical skills and any relevant experience in the online gambling or gaming industry. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for understanding customer behaviour and how you can contribute to our data-led decision-making. Keep it engaging and relevant to the job description.
Showcase Your Skills: Don’t forget to mention your hands-on experience with BI tools like Looker and your proficiency in Excel or Google Sheets. We love seeing candidates who can turn complex data into actionable insights, so make that clear!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at GOAT & Partners Ltd
✨Know Your Numbers
As a Customer Insight Analyst, you'll be expected to dive deep into data. Brush up on your analytical skills and be ready to discuss specific metrics you've worked with in the past. Think about how you measured the effectiveness of promotional activities and be prepared to share examples.
✨Understand the Industry
Familiarise yourself with the online gambling landscape, especially the promotional mechanics like bonusing and cashback. Being able to speak knowledgeably about trends and customer behaviours in this sector will show that you're genuinely interested and well-prepared for the role.
✨Showcase Your Tools
If you have experience with BI tools like Looker, make sure to highlight it! Be ready to discuss how you've used these tools to create dashboards or visualisations that made complex data more accessible. This will demonstrate your technical skills and your ability to communicate insights effectively.
✨Engage with Stakeholders
This role involves working cross-functionally, so think about times you've collaborated with different teams. Prepare examples of how you've built relationships and communicated insights to stakeholders. This will show that you can not only analyse data but also translate it into actionable strategies.
