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- Tasks: Analyse customer promotions and VIP player behaviour to drive data-led decisions.
- Company: Join GOAT Interactive, the largest gaming brand group in Africa.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Why this job: Make a real impact on customer experiences in the exciting online gambling industry.
- Qualifications: Strong analytical skills and a passion for understanding customer behaviour.
- Other info: Collaborative environment with a focus on innovation and data quality.
The predicted salary is between 36000 - 60000 £ per year.
GOAT Interactive is the online division of the Editec Group. The objective of GOAT Interactive is to use our vast knowledge of Africa, combined with digital excellence, to ensure that all of our brands occupy the podium positions in the countries we operate in. With a growing presence in 18 countries, GOAT represents the largest group of gaming brands on the continent.
We are looking for a Customer Insight Analyst to join our growing analytics team and play a key role in driving data-led decision-making across the business. This position is ideal for someone with strong analytical skills, business acumen, and a passion for understanding customer behavior — particularly within the online gambling industry.
Your primary focus will be analyzing the performance and impact of promotional activity and evaluating the value and behavior of VIP players. You will use your insight to influence marketing strategy, CRM, and product decisions, helping us deliver more effective and profitable customer experiences.
Key Responsibilities
- Analyze the performance of customer promotions, including bonusing, free bets, cashback, and other incentive schemes.
- Evaluate VIP player activity, behaviors, retention trends, and potential high‑value customers to support acquisition and retention strategies.
- Deliver actionable insights to marketing, CRM, and product teams to support data‑led decision making.
- Own and deliver regular and ad hoc reporting on key customer KPIs, campaign performance, and player segmentation.
- Build and maintain strong relationships with internal stakeholders across marketing, product, VIP management, and finance.
- Develop dashboards and visualizations using Looker (preferred) or other BI tools to make complex data easily digestible.
- Identify patterns and trends in customer data to support strategic planning and forecasting.
- Collaborate with the wider analytics team to continually improve reporting processes and data quality.
Skills & Experience
- Proven experience in a customer insight or analytical role, ideally within the online gambling, gaming, or e‑commerce industry.
- Strong knowledge of promotional mechanics (bonusing, free spins, cashback, etc.) and how to measure their effectiveness.
- Understanding of VIP customer behavior and lifecycle within gambling or similar industries.
- Hands‑on experience with BI tools, ideally Looker.
- Proficiency in Excel/Google Sheets for data manipulation and reporting.
- Strong communication and presentation skills – able to translate data into business insight.
- Comfortable working cross‑functionally and engaging with stakeholders at all levels.
*** We operate a hybrid working model of 3 days per week at our office on Fenchurch Street, and 2 days working from home. Please ensure this works for you before applying ***
Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
Administrative
Industries
Marketing Services
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Customer Insight Analyst employer: GOAT & Partners Ltd
Contact Detail:
GOAT & Partners Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Insight Analyst
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working at GOAT Interactive. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your analytical skills! Prepare some examples of how you've used data to drive decisions in past roles. Be ready to discuss these during interviews to demonstrate your fit for the Customer Insight Analyst position.
✨Tip Number 3
Get familiar with the online gambling landscape. Understanding customer behaviour in this space is key. Read up on trends, challenges, and innovations to impress during your conversations with the team.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our awesome team at GOAT Interactive.
We think you need these skills to ace Customer Insight Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Customer Insight Analyst. Highlight your analytical skills and any experience you have in the online gambling industry. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about understanding customer behaviour and how you can contribute to our data-led decision-making. Keep it engaging and relevant to the gaming sector.
Showcase Your Analytical Skills: In your application, don’t just say you’re analytical—prove it! Share specific examples of how you've used data to drive decisions or improve processes in previous roles. We love seeing real-world applications of your skills.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you get all the updates directly from us. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at GOAT & Partners Ltd
✨Know Your Numbers
As a Customer Insight Analyst, you'll be expected to dive deep into data. Brush up on your analytical skills and be prepared to discuss specific metrics you've worked with in the past. Think about how you can quantify your impact on previous projects — numbers speak volumes!
✨Understand the Industry
Familiarise yourself with the online gambling industry, especially trends and customer behaviours. Research GOAT Interactive and its brands to understand their market position. This knowledge will help you tailor your insights and show that you're genuinely interested in contributing to their success.
✨Prepare Insightful Questions
Interviews are a two-way street! Prepare thoughtful questions about their current promotional strategies and how they measure success. This not only shows your interest but also gives you a chance to demonstrate your analytical mindset and how you could add value to their team.
✨Showcase Your Tools
Since you'll be using BI tools like Looker, be ready to discuss your experience with data visualisation and reporting. Bring examples of dashboards or reports you've created in the past. If you can, walk them through your thought process on how you made complex data accessible and actionable.
