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- Tasks: Analyse customer promotions and VIP player behaviour to drive data-led decisions.
- Company: Join GOAT Interactive, a leading gaming brand in Africa with a dynamic team.
- Benefits: Hybrid working model, competitive salary, and opportunities for professional growth.
- Why this job: Make an impact in the online gambling industry by influencing marketing strategies.
- Qualifications: Experience in customer insight roles and strong analytical skills required.
- Other info: Collaborative environment with a focus on data quality and reporting improvement.
The predicted salary is between 36000 - 60000 £ per year.
GOAT Interactive is the online division of the Editec Group. The objective of GOAT Interactive is to use our vast knowledge of Africa, combined with digital excellence, to ensure that all of our brands occupy the podium positions in the countries we operate in. With a growing presence in 18 countries, GOAT represents the largest group of gaming brands on the continent.
We are looking for a Customer Insight Analyst to join our growing analytics team and play a key role in driving data-led decision-making across the business. This position is ideal for someone with strong analytical skills, business acumen, and a passion for understanding customer behaviour, particularly within the online gambling industry.
Your primary focus will be analyzing the performance and impact of promotional activity and evaluating the value and behaviour of VIP players. You will use your insight to influence marketing strategy, CRM, and product decisions, helping us deliver more effective and profitable customer experiences.
Key Responsibilities- Analyze the performance of customer promotions, including bonusing, free bets, cashback, and other incentive schemes.
- Evaluate VIP player activity, behaviours, retention trends, and potential high-value customers to support acquisition and retention strategies.
- Deliver actionable insights to marketing, CRM, and product teams to support data-led decision making.
- Own and deliver regular and ad hoc reporting on key customer KPIs, campaign performance, and player segmentation.
- Build and maintain strong relationships with internal stakeholders across marketing, product, VIP management, and finance.
- Develop dashboards and visualizations using Looker (preferred) or other BI tools to make complex data easily digestible.
- Identify patterns and trends in customer data to support strategic planning and forecasting.
- Collaborate with the wider analytics team to continually improve reporting processes and data quality.
- Proven experience in a customer insight or analytical role, ideally within the online gambling, gaming, or e-commerce industry.
- Strong knowledge of promotional mechanics (bonusing, free spins, cashback, etc.) and how to measure their effectiveness.
- Understanding of VIP customer behaviour and lifecycle within gambling or similar industries.
- Hands-on experience with BI tools, ideally Looker.
- Proficiency in Excel/Google Sheets for data manipulation and reporting.
- Strong communication and presentation skills – able to translate data into business insight.
- Comfortable working cross-functionally and engaging with stakeholders at all levels.
We operate a hybrid working model of 3 days per week at our office on Fenchurch Street, and 2 days working from home. Please ensure this works for you before applying.
Customer Insight Analyst in City of London employer: GOAT & Partners Ltd
Contact Detail:
GOAT & Partners Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Insight Analyst in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working at GOAT Interactive. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your analytical skills! Prepare some examples of how you've used data to drive decisions in past roles. Be ready to discuss these during interviews to demonstrate your fit for the Customer Insight Analyst position.
✨Tip Number 3
Get familiar with Looker or similar BI tools. If you can, create a sample dashboard showcasing your ability to turn complex data into clear insights. This will impress the hiring team and show you're ready to hit the ground running.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at GOAT Interactive.
We think you need these skills to ace Customer Insight Analyst in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Customer Insight Analyst. Highlight your analytical skills and any relevant experience in the online gambling or gaming industry. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for understanding customer behaviour and how you can contribute to our data-led decision-making. Keep it engaging and relevant to the job description.
Showcase Your Skills: Don’t forget to mention your hands-on experience with BI tools like Looker and your proficiency in Excel or Google Sheets. We love seeing candidates who can manipulate data and create insightful reports, so make sure to highlight these skills!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at GOAT & Partners Ltd
✨Know Your Numbers
As a Customer Insight Analyst, you'll be expected to dive deep into data. Brush up on key metrics related to customer promotions and VIP behaviours. Be ready to discuss how you’ve used data to influence decisions in past roles.
✨Showcase Your Tools
Familiarity with BI tools like Looker is crucial. If you've worked with it or similar platforms, prepare to share specific examples of dashboards or reports you've created. This will demonstrate your hands-on experience and technical skills.
✨Understand the Industry
Make sure you’re well-versed in the online gambling landscape. Research current trends, promotional mechanics, and customer behaviours. Being able to speak knowledgeably about the industry will set you apart from other candidates.
✨Build Relationships
This role involves collaborating with various teams. Think of examples where you've successfully built relationships with stakeholders. Highlight your communication skills and how you’ve translated data insights into actionable strategies for different departments.