At a Glance
- Tasks: Analyse customer promotions and VIP player behaviour to drive data-led decisions.
- Company: Join GOAT Interactive, a leading gaming brand in Africa with a dynamic team.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborate with diverse teams and develop dashboards to present actionable insights.
- Why this job: Make an impact in the online gambling industry by influencing marketing strategies.
- Qualifications: Experience in customer insight roles, strong analytical skills, and knowledge of promotional mechanics.
The predicted salary is between 35000 - 45000 £ per year.
GOAT Interactive is the online division of the Editec Group. The objective of GOAT Interactive is to use our vast knowledge of Africa, combined with digital excellence, to ensure that all of our brands occupy the podium positions in the countries we operate in. With a growing presence in 18 countries, GOAT represents the largest group of gaming brands on the continent.
We are looking for a Customer Insight Analyst to join our growing analytics team and play a key role in driving data-led decision-making across the business. This position is ideal for someone with strong analytical skills, business acumen, and a passion for understanding customer behavior — particularly within the online gambling industry.
Your primary focus will be analyzing the performance and impact of promotional activity and evaluating the value and behavior of VIP players. You will use your insight to influence marketing strategy, CRM, and product decisions, helping us deliver more effective and profitable customer experiences.
Key Responsibilities- Analyze the performance of customer promotions, including bonusing, free bets, cashback, and other incentive schemes.
- Evaluate VIP player activity, behaviors, retention trends, and potential high‑value customers to support acquisition and retention strategies.
- Deliver actionable insights to marketing, CRM, and product teams to support data‑led decision making.
- Own and deliver regular and ad hoc reporting on key customer KPIs, campaign performance, and player segmentation.
- Build and maintain strong relationships with internal stakeholders across marketing, product, VIP management, and finance.
- Develop dashboards and visualizations using Looker (preferred) or other BI tools to make complex data easily digestible.
- Identify patterns and trends in customer data to support strategic planning and forecasting.
- Collaborate with the wider analytics team to continually improve reporting processes and data quality.
- Proven experience in a customer insight or analytical role, ideally within the online gambling, gaming, or e‑commerce industry.
- Strong knowledge of promotional mechanics (bonusing, free spins, cashback, etc.) and how to measure their effectiveness.
- Understanding of VIP customer behavior and lifecycle within gambling or similar industries.
- Hands‑on experience with BI tools, ideally Looker.
- Proficiency in Excel/Google Sheets for data manipulation and reporting.
- Strong communication and presentation skills – able to translate data into business insight.
- Comfortable working cross‑functionally and engaging with stakeholders at all levels.
We operate a hybrid working model of 3 days per week at our office on Fenchurch Street, and 2 days working from home. Please ensure this works for you before applying.
Customer Insight Analyst in Cardiff employer: GOAT & Partners Ltd
At GOAT Interactive, we pride ourselves on fostering a dynamic and inclusive work culture that champions innovation and collaboration. As a Senior Customer Insight Analyst, you'll not only have the opportunity to influence data-led growth but also benefit from continuous professional development and a supportive environment that values your contributions. Located within the vibrant Editec Group, we offer a unique blend of career advancement opportunities and a commitment to enhancing customer experiences through cutting-edge analytics.
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We think you need these skills to ace Customer Insight Analyst in Cardiff
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