At a Glance
- Tasks: Lead data analysis to enhance user experience and customer retention.
- Company: GOAT Interactive, a leading gaming brand group in Africa.
- Benefits: Hybrid working model, competitive salary, and opportunities for professional growth.
- Other info: Work in a vibrant environment with a focus on innovation and collaboration.
- Why this job: Join a dynamic team shaping the future of gaming with data-driven insights.
- Qualifications: 3+ years in analytics, strong Google Analytics skills, and excellent communication.
The predicted salary is between 49500 - 60500 £ per year.
GOAT Interactive is the online division of the Editec Group.
The objective of GOAT Interactive is to use the vast knowledge of Africa, combined with digital excellence, to ensure that all of our brands occupy the podium positions in the countries we operate in.
With a growing presence in 22 countries, GOAT represents the largest group of gaming brands on the continent.
To help us continue on our already impressive growth trajectory, we’re on the lookout for a Senior Customer Insight Analyst.
This person will help us build a data‑led decision making culture; focusing on the impact of promotional activity and web development, to deliver an improved customer experience, as well as commercial value to the business.
What you’ll be doing day to day
Lead the development of new web reporting methods, to drive actionable insight on how to improve user experience and customer retention.
Effectively communicating actionable insight to the key stakeholders across the business.
Conducting ad‑hoc analysis to support a range of initiatives.
Helping to develop a ‘Data‑Led’ culture, through the provision of accurate insight.
Help with the maintenance of reliable data delivery and provide feedback on how this could be further developed.
What your background looks like
At least 3 years’ experience within analytical roles, with a strong track record of providing actionable insight.
High level of proficiency using Google Analytics.
Proven experience analyzing user acquisition funnels and user experience.
Be a strong communicator, with the ability to present results to stakeholders at all levels of the business.
Previous experience using Content Square is a significant bonus.
Advanced Excel skills.
Able to manage a number of projects side by side and effectively time manage.
Gambling industry experience would be preferable (Sportsbook, Casino & Lotto).
We operate a hybrid working model with 3 days per week at our office on Fenchurch Street.
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Senior Insight Analyst employer: GOAT & Partners Ltd
GOAT Interactive is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration. With a strong focus on employee growth, we provide opportunities for professional development and the chance to make a significant impact in the gaming industry across Africa. Our hybrid working model allows for flexibility, while our commitment to a data-led culture ensures that your insights will drive meaningful change within the organisation.
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We think this is how you could land Senior Insight Analyst
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We think you need these skills to ace Senior Insight Analyst
Some tips for your application 🫡
Show Off Your Projects:In the world of data science, your projects can speak volumes about your skills. Make sure to showcase a few key projects in your CV or portfolio, especially those that highlight your ability to work with data sets, build models, or use relevant tools like Python, R, or SQL. Don’t forget to include links to any GitHub repositories if applicable!
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Craft a Tailored Cover Letter:For a full-time role at GOAT & Partners Ltd, your cover letter should reflect your passion for data science and your excitement about the specific projects or values of the company. Dive into why you’re a good fit, how your skills align with their needs, and any unique perspectives you can bring to the team.
Stand Out with Relevant Courses and Certifications:Although experience talks, relevant courses or certifications can be your ticket to impressing hiring managers at GOAT & Partners Ltd. Mention any standout courses you've completed that equipped you with essential skills, such as machine learning certifications or data visualisation courses. This shows your commitment to continuously developing your skills in the field!
How to prepare for a job interview at GOAT & Partners Ltd
✨Brush Up on Your Statistics
For a data science role, we need to seriously sharpen our statistics skills. Get ready to tackle technical questions on probability distributions, hypothesis testing, and regression analysis. These are often the bread and butter of data science interviews, so don't just skim over them!
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Prepare a killer portfolio showcasing your data science projects. We should include details about the datasets used, the tools and techniques applied, and the impact of your findings. If we can walk them through a particularly challenging project or a cool visualisation that had real-world implications, it’ll really make us stand out!
✨Get Comfortable with Python and R
Most data science positions require us to be proficient in programming languages like Python and R. We should practice common libraries like pandas, NumPy, and scikit-learn, and be ready for live coding exercises or algorithm questions. Showing off our coding chops can really impress the interviewers at GOAT & Partners Ltd!
✨Prepare for Case Studies
Expect to encounter real-world case studies during the interview. We might be asked how we’d approach a data problem or analyse a dataset to extract insights. It's essential to think out loud and demonstrate our problem-solving process so that the interviewer can see our logical thinking in action.
