At a Glance
- Tasks: Drive customer growth by managing and optimising affiliate partnerships in the gaming industry.
- Company: Join GOAT Interactive, a leading player in Africa's online gaming market.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Dynamic role with a focus on innovation and collaboration across diverse teams.
- Why this job: Be part of an exciting team that shapes the future of online gaming in Africa.
- Qualifications: 4+ years in affiliate management with a strong track record in revenue growth.
The predicted salary is between 63000 - 77000 £ per year.
GOAT Interactive is the online division of the Editec Group.
Leveraging deep expertise across African markets and best-in-class digital marketing capabilities, GOAT operates one of the continent's largest gaming portfolios, led by Premier Bet and a presence across 17 markets.
We are looking for an experienced Affiliate Manager to help accelerate customer acquisition and revenue growth through our affiliate channel.
Reporting to the Head of Affiliates, this role will be responsible for sourcing, negotiating, onboarding, and growing high-value affiliate partnerships, with a particular focus on SEO affiliates and content partners across our priority markets.
This is a commercially focused role suited to someone who can independently identify growth opportunities, negotiate profitable partnerships, optimise affiliate performance, and contribute to the overall affiliate acquisition strategy.
The successful candidate will be expected to take ownership of a portfolio of key partners and deliver measurable improvements in first-time depositors, active customers, and return on investment.
RESPONSIBILITIES
- Identify, recruit, negotiate and onboard new affiliate partners across GOAT's priority markets, with a strong focus on high average revenue per user driving acquisition partners and SEO publishers
- Build and maintain strong commercial relationships with key affiliates, developing joint growth plans and identifying opportunities to increase traffic, registrations and depositing customers.
- Take ownership of affiliate performance across assigned markets and partners, analysing key metrics including registrations, FTDs, conversion rates, active players, NGR and ROI
- Continuously evaluate affiliate quality and profitability, reallocating your focus and investment towards the highest-performing partners and opportunities.
- Negotiate commercial agreements, commission structures and bespoke deals that align with acquisition and profitability targets, having an ROI-driven mindset.
- Work closely with CRM, Content, Product, Design and Local Marketing teams to ensure affiliates have access to relevant promotions, product updates and marketing assets.
- Ensure all affiliate placements, offers, landing pages, tracking links and promotional materials remain accurate and up to date.
- Monitor competitor affiliate activity and market trends to identify new opportunities, emerging affiliates and partnership strategies.
- Produce regular performance reporting and actionable recommendations to improve affiliate channel efficiency and scale.
- Represent GOAT Interactive at industry conferences, networking events and affiliate meetings, developing long-term relationships that strengthen the company's market position.
ESSENTIAL SKILLS AND EXPERIENCE
- 4+ years of affiliate management experience within an online sportsbook, casino or i Gaming operator.
- Demonstrated track record of acquiring and growing profitable affiliate partnerships that have delivered measurable customer acquisition and revenue growth.
- Strong commercial acumen with experience negotiating partnership agreements and commission structures.
- Excellent understanding of affiliate business models, attribution, tracking platforms and performance marketing metrics.
- Ability to analyse performance data and translate insights into actionable growth initiatives.
- Experience managing high-value affiliate accounts and building long-term strategic partnerships.
- Strong networking skills and an established presence within the i Gaming affiliate ecosystem.
- Fluent written and spoken English.
- Highly organised, proactive and comfortable working autonomously in a fast-paced environment.
DESIRABLE
- Existing network of established i Gaming affiliates, particularly SEO and content affiliates.
- Experience working with and for African markets, or similar emerging regions like Lat AM
- Experience using Net Refer or other leading affiliate tracking platforms.
- Previous experience working affiliate-side.
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Online Affiliate Manager employer: GOAT & Partners Ltd
GOAT Interactive is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration. With a strong focus on employee growth, we provide opportunities for professional development and the chance to make a significant impact in the gaming industry across Africa. Our hybrid working model allows for flexibility, while our commitment to a data-led culture ensures that your insights will drive meaningful change within the organisation.
StudySmarter Expert Advice🤫
We think this is how you could land Online Affiliate Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for GOAT & Partners Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like GOAT & Partners Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with GOAT & Partners Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at GOAT & Partners Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Online Affiliate Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit GOAT & Partners Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of GOAT & Partners Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about GOAT & Partners Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at GOAT & Partners Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at GOAT & Partners Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At GOAT & Partners Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
