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- Tasks: Lead social media and influencer strategies to engage communities across Africa.
- Company: GOAT Interactive, a vibrant brand celebrating African culture and sports.
- Benefits: Hybrid working model, creative environment, and opportunities for community engagement.
- Why this job: Make a real impact by connecting with diverse audiences and celebrating African pride.
- Qualifications: 5+ years in social media and influencer marketing, with a passion for culture and community.
- Other info: Fast-paced role with opportunities to innovate and collaborate with creators.
The predicted salary is between 36000 - 60000 £ per year.
As the Social & Influencer Manager, you will be at the heart of how GOAT Interactive shows up across Africa, building vibrant communities, activating our Proudly African positioning, and driving engagement through authentic, creative, and community-led social media and influencer activity.
You will be responsible for managing and executing social and influencer strategies that bring our brand to life across our African markets. Working closely with partners, creators, and ambassadors, you will deliver content and campaigns that celebrate African pride, culture, talent, and sporting passion.
This is a hands-on role for someone with proven experience in social and influencer marketing. Someone who can spot trends, build meaningful relationships with creators, and create content that resonates locally while driving pan-African impact. You will embrace African culture, football, and entertainment, finding new ways to reward, inspire, and grow our community.
Key Responsibilities:
- Social Media Management
- Execute social strategies that grow engagement, strengthen community, and build brand love across key African markets.
- Manage day-to-day content publishing, ensuring activity is authentic, relevant, and culturally connected.
- Tailor content for each platform (Facebook, Instagram, TikTok, YouTube) and market.
- Influencer Marketing & Partnerships
- Identify, onboard, and manage relationships with relevant influencers, creators, and ambassadors across Africa.
- Maximise our partnerships (athletes, sports events, TV shows) by curating and amplifying content across social.
- Work with existing high-profile ambassadors (e.g., Francis Ngannou) to create standout campaigns that drive intrigue and engagement.
- Campaign Execution
- Plan and activate content and influencer-led campaigns around major cultural and sporting moments (e.g., AFCON).
- Deliver activations that celebrate our community and reward our audience.
- Explore opportunities with podcasts, creators, and community groups to reach niche, passionate audiences.
- Community Management
- Engage with audiences across platforms, building trusted relationships and celebrating fan voices.
- Manage day-to-day responses and conversations, ensuring we are approachable, entertaining, and proudly African.
- Amplify user-generated content and celebrate the stories of our community.
- Measurement & Reporting
- Track and report on performance, ensuring campaigns deliver measurable results.
- Use analytics to inform optimisation and future planning.
- Deliver insights back to the wider marketing team to shape cross-channel campaigns.
Skills & Experience
- 5+ years’ experience in social media and influencer marketing, ideally in sports, gaming, entertainment, or other culturally relevant sectors.
- Strong knowledge of influencer marketing, including sourcing, negotiating, and managing creators.
- Proven experience activating creative social campaigns that drive measurable engagement and community growth.
- Experience working across multiple markets with cultural nuance.
- Strong understanding of platform features, algorithms, and trends.
- Analytical mindset with experience using social and influencer reporting tools.
- Excellent written and verbal communication skills with a flair for authentic, culturally relevant storytelling.
- Ability to juggle multiple campaigns, deadlines, and partnerships in a fast-paced environment.
- Knowledge of betting, gaming, or another regulated industry (desirable but not essential).
Personal Attributes
- Passionate about sport, culture, and building community.
- Creative thinker who thrives on trends, innovation, and storytelling.
- Culturally curious with a strong sense of what excites audiences across social.
- Collaborative and confident working with ambassadors, influencers, and creators.
- A community-first mindset: driven to reward, celebrate, and engage our audiences.
- Resilient and adaptable - comfortable in a fast-paced environment.
- French or Portuguese language skills are a bonus.
Manager content employer: GOAT & Partners Ltd
Contact Detail:
GOAT & Partners Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Manager content
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online communities, and don’t be shy to reach out to potential contacts on LinkedIn. You never know who might help you land that dream job!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is especially important for roles in content and social media. Make it easy for employers to see what you can do and how you can bring value to their team.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their social media presence and think about how you can contribute to their goals. Tailor your responses to show how your experience aligns with their needs.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications directly from candidates who are passionate about joining us. Plus, it gives you a better chance of standing out in the crowd!
We think you need these skills to ace Manager content
Some tips for your application 🫡
Show Your Passion: Let your love for sport, culture, and community shine through in your application. We want to see how you connect with our Proudly African positioning and how you can bring that energy to the role.
Tailor Your Content: Just like you would tailor content for different platforms, make sure your application speaks directly to us. Highlight your relevant experience in social media and influencer marketing, especially in culturally rich environments.
Be Authentic: We value authenticity, so don’t be afraid to let your personality come through in your writing. Share stories or examples that showcase your creativity and ability to engage communities.
Apply Through Our Website: Make it easy for us to find your application by applying directly through our website. It helps us keep track of all applications and ensures you’re considered for the role!
How to prepare for a job interview at GOAT & Partners Ltd
✨Know Your Audience
Before the interview, research GOAT Interactive and their presence in African markets. Understand their brand values and how they engage with communities. This will help you tailor your responses and show that you're genuinely interested in their mission.
✨Showcase Your Creativity
Prepare examples of past campaigns you've executed, especially those that celebrate culture or community. Be ready to discuss how you identified trends and engaged audiences. Highlight your ability to create content that resonates locally while having a broader impact.
✨Demonstrate Relationship-Building Skills
Since the role involves managing relationships with influencers and creators, come prepared with stories that showcase your networking skills. Talk about how you've successfully onboarded and collaborated with influencers in the past, and how you maintain those relationships.
✨Be Data-Driven
Familiarise yourself with social media analytics and reporting tools. Be ready to discuss how you've used data to inform your strategies and optimise campaigns. Showing that you can track performance and deliver measurable results will set you apart.