At a Glance
- Tasks: Analyse customer promotions and VIP player behaviour to drive data-led decisions.
- Company: Join GOAT Interactive, a leading gaming brand in Africa with a dynamic culture.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with strong career advancement potential.
- Why this job: Make an impact by influencing marketing strategies and enhancing customer experiences.
- Qualifications: Experience in customer insight roles, preferably in online gambling or e-commerce.
The predicted salary is between 35000 - 45000 £ per year.
GOAT Interactive is the online division of the Editec Group. The objective of GOAT Interactive is to use our vast knowledge of Africa, combined with digital excellence, to ensure that all of our brands occupy the podium positions in the countries we operate in. With a growing presence in 18 countries, GOAT represents the largest group of gaming brands on the continent.
We are looking for a Customer Insight Analyst to join our growing analytics team and play a key role in driving data-led decision-making across the business. This position is ideal for someone with strong analytical skills, business acumen, and a passion for understanding customer behavior — particularly within the online gambling industry.
Your primary focus will be analyzing the performance and impact of promotional activity and evaluating the value and behavior of VIP players. You will use your insight to influence marketing strategy, CRM, and product decisions, helping us deliver more effective and profitable customer experiences.
Key Responsibilities
- Analyze the performance of customer promotions, including bonusing, free bets, cashback, and other incentive schemes.
- Evaluate VIP player activity, behaviors, retention trends, and potential high‑value customers to support acquisition and retention strategies.
- Deliver actionable insights to marketing, CRM, and product teams to support data‑led decision making.
- Own and deliver regular and ad hoc reporting on key customer KPIs, campaign performance, and player segmentation.
- Build and maintain strong relationships with internal stakeholders across marketing, product, VIP management, and finance.
- Develop dashboards and visualizations using Looker (preferred) or other BI tools to make complex data easily digestible.
- Identify patterns and trends in customer data to support strategic planning and forecasting.
- Collaborate with the wider analytics team to continually improve reporting processes and data quality.
Skills & Experience
- Proven experience in a customer insight or analytical role, ideally within the online gambling, gaming, or e‑commerce industry.
- Strong knowledge of promotional mechanics (bonusing, free spins, cashback, etc.) and how to measure their effectiveness.
- Understanding of VIP customer behavior and lifecycle within gambling or similar industries.
- Hands‑on experience with BI tools, ideally Looker.
- Proficiency in Excel/Google Sheets for data manipulation and reporting.
- Strong communication and presentation skills – able to translate data into business insight.
- Comfortable working cross‑functionally and engaging with stakeholders at all levels.
We operate a hybrid working model of 3 days per week at our office on Fenchurch Street, and 2 days working from home. Please ensure this works for you before applying.
Seniority Level: Mid‑Senior level
Employment Type: Full‑time
Job Function: Administrative
Industries: Marketing Services
Customer Insight Analyst employer: GOAT & Partners Ltd
GOAT Interactive is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration. With a strong focus on employee growth, we provide opportunities for professional development and the chance to make a significant impact in the gaming industry across Africa. Our hybrid working model allows for flexibility, while our commitment to a data-led culture ensures that your insights will drive meaningful change within the organisation.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Insight Analyst
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working at GOAT Interactive. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for interviews by diving deep into customer insights and trends in the online gambling space. Show us you know your stuff and can bring valuable insights to the table!
✨Tip Number 3
Don’t just apply; engage with our content on social media! Comment, share, and show us your passion for customer behaviour and analytics. It’s a great way to get noticed.
✨Tip Number 4
When you get an interview, be ready to discuss how you’d use data to influence marketing strategies. We love candidates who can think critically about customer behaviour and make data-driven decisions!
We think you need these skills to ace Customer Insight Analyst
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Customer Insight Analyst. Highlight your analytical skills and any relevant experience in the online gambling or gaming industry. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about customer insights and how you can contribute to our team. Be sure to mention specific examples of your work that relate to the job description.
Showcase Your Analytical Skills:In your application, don’t just say you have strong analytical skills—show us! Include examples of how you've used data to drive decisions or improve processes in previous roles. We love seeing real-world applications of your skills.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at GOAT & Partners Ltd
✨Know Your Numbers
As a Customer Insight Analyst, you'll be expected to dive deep into data. Brush up on key metrics related to customer promotions and VIP behaviours. Be ready to discuss how you’ve used data to influence decisions in past roles.
✨Showcase Your Tools
Familiarity with BI tools like Looker is crucial. If you've worked with it or similar tools, prepare to share specific examples of dashboards or reports you've created. This will demonstrate your hands-on experience and technical skills.
✨Understand the Industry
Make sure you’re well-versed in the online gambling landscape. Research GOAT Interactive and its brands, and be prepared to discuss current trends in customer behaviour and promotional mechanics. This shows your passion and commitment to the role.
✨Communicate Clearly
Strong communication skills are essential for this position. Practice explaining complex data insights in simple terms. Think about how you can convey your findings to non-technical stakeholders, as this will be key in your role.
