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- Tasks: Lead social media and influencer strategies to engage communities across Africa.
- Company: GOAT Interactive, a vibrant brand celebrating African culture and talent.
- Benefits: Hybrid working model, competitive salary, and opportunities for creative expression.
- Why this job: Be at the forefront of cultural engagement and community building in Africa.
- Qualifications: 5+ years in social media and influencer marketing, with a passion for culture and sports.
- Other info: Fast-paced environment with a focus on innovation and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
Overview
As the Social & Influencer Manager, you will be at the heart of how GOAT Interactive shows up across Africa, building vibrant communities, activating our Proudly African positioning, and driving engagement through authentic, creative, and community-led social media and influencer activity. You will be responsible for managing and executing social and influencer strategies that bring our brand to life across our African markets. Working closely with partners, creators, and ambassadors, you will deliver content and campaigns that celebrate African pride, culture, talent, and sporting passion. This is a hands-on role for someone with proven experience in social and influencer marketing. Someone who can spot trends, build meaningful relationships with creators, and create content that resonates locally while driving pan-African impact. You will embrace African culture, football, and entertainment, finding new ways to reward, inspire, and grow our community.
Key Responsibilities
Social Media Management
- Execute social strategies that grow engagement, strengthen community, and build brand love across key African markets.
- Manage day-to-day content publishing, ensuring activity is authentic, relevant, and culturally connected.
- Tailor content for each platform (Facebook, Instagram, TikTok, YouTube) and market.
Influencer Marketing & Partnerships
- Identify, onboard, and manage relationships with relevant influencers, creators, and ambassadors across Africa.
- Maximise our partnerships (athletes, sports events, TV shows) by curating and amplifying content across social.
- Work with existing high-profile ambassadors to create standout campaigns that drive intrigue and engagement.
Campaign Execution
- Plan and activate content and influencer-led campaigns around major cultural and sporting moments (e.g., AFCON).
- Deliver activations that celebrate our community and reward our audience.
- Explore opportunities with podcasts, creators, and community groups to reach niche, passionate audiences.
Community Management
- Engage with audiences across platforms, building trusted relationships and celebrating fan voices.
- Manage day-to-day responses and conversations, ensuring we are approachable, entertaining, and proudly African.
- Amplify user-generated content and celebrate the stories of our community.
Measurement & Reporting
- Track and report on performance, ensuring campaigns deliver measurable results.
- Use analytics to inform optimisation and future planning.
- Deliver insights back to the wider marketing team to shape cross-channel campaigns.
Skills & Experience
- 5+ years’ experience in social media and influencer marketing, ideally in sports, gaming, entertainment, or other culturally relevant sectors.
- Strong knowledge of influencer marketing, including sourcing, negotiating, and managing creators.
- Proven experience activating creative social campaigns that drive measurable engagement and community growth.
- Experience working across multiple markets with cultural nuance.
- Strong understanding of platform features, algorithms, and trends.
- Analytical mindset with experience using social and influencer reporting tools.
- Excellent written and verbal communication skills with a flair for authentic, culturally relevant storytelling.
- Ability to juggle multiple campaigns, deadlines, and partnerships in a fast-paced environment.
- Knowledge of betting, gaming, or another regulated industry (desirable but not essential).
Personal Attributes
- Passionate about sport, culture, and building community.
- Creative thinker who thrives on trends, innovation, and storytelling.
- Culturally curious with a strong sense of what excites audiences across social.
- Collaborative and confident working with ambassadors, influencers, and creators.
- A community-first mindset: driven to reward, celebrate, and engage our audiences.
- Resilient and adaptable – comfortable in a fast-paced environment.
- French or Portuguese language skills are a bonus.
Working Model
We operate a hybrid working model of 3 days per week in the office. Please ensure this is suitable before applying.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing
Industries
- Marketing Services
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Social & Influencer Manager employer: GOAT Interactive
Contact Detail:
GOAT Interactive Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social & Influencer Manager
✨Tip Number 1
Get your networking game on! Connect with industry folks on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Show off your social skills! Create a personal brand on social media that reflects your passion for culture and community. Share your insights, trends, and even your own content to catch the eye of potential employers.
✨Tip Number 3
Don’t be shy about reaching out! If you see a job you love on our website, drop a message to someone in the company. A friendly introduction can go a long way in making you memorable.
✨Tip Number 4
Prepare for interviews like a pro! Research the company’s recent campaigns and come armed with ideas on how you can contribute. Show them you’re not just another candidate, but the perfect fit for their team.
We think you need these skills to ace Social & Influencer Manager
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your love for sport, culture, and community shine through. We want to see how you connect with our Proudly African ethos and how you can bring that energy to the role!
Tailor Your Content: Just like you would tailor content for different social media platforms, make sure your application speaks directly to the job description. Highlight your relevant experience in social media and influencer marketing, especially in culturally rich environments.
Be Authentic: We value authenticity, so don’t be afraid to showcase your unique voice and storytelling flair in your application. Share examples of past campaigns or projects that reflect your creativity and ability to engage communities.
Apply Through Our Website: Make it easy for us to find your application by applying directly through our website. It helps us keep track of all applicants and ensures your application gets the attention it deserves!
How to prepare for a job interview at GOAT Interactive
✨Know Your Audience
Before the interview, dive deep into understanding GOAT Interactive's brand and its presence in African markets. Familiarise yourself with their recent campaigns, community engagement strategies, and how they celebrate African culture. This will help you tailor your responses and show that you're genuinely interested in their mission.
✨Showcase Your Creativity
As a Social & Influencer Manager, creativity is key! Prepare examples of past campaigns you've executed that drove engagement and community growth. Be ready to discuss how you identified trends and built relationships with influencers, showcasing your ability to think outside the box.
✨Demonstrate Cultural Awareness
Given the role's focus on African culture, come prepared to discuss how you’ve engaged with diverse communities in your previous roles. Share specific instances where you tailored content to resonate with local audiences, highlighting your understanding of cultural nuances across different markets.
✨Be Data-Driven
Highlight your analytical skills by discussing how you've used data to inform your social media strategies. Be ready to talk about the tools you've used for tracking performance and how you've optimised campaigns based on insights. This shows that you can not only create engaging content but also measure its success.
