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- Tasks: Lead SEO strategies to boost our gaming brands' online presence across 18 countries.
- Company: Join GOAT Interactive, a leading digital gaming group in Africa with a passion for excellence.
- Benefits: Enjoy a hybrid work model, combining office and remote work for flexibility.
- Why this job: Be part of a dynamic team driving growth in the exciting gaming industry with innovative SEO practices.
- Qualifications: 3+ years in SEO, ideally with online gambling experience; strong analytical and communication skills required.
- Other info: Fluency in French is a plus, but not essential.
The predicted salary is between 28800 - 43200 £ per year.
Job Description
GOAT Interactive is the online division of the Editec Group. The objective of GOAT Interactive is to use our vast knowledge of Africa, combined with digital excellence, to ensure that all of our brands occupy the podium positions in the countries we operate in. With a growing presence in 18 countries, GOAT represents the largest group of gaming brands on the continent.
The SEO manager role will play a pivotal part in the new customer growth of all our brands. With strong knowledge of SEO methodologies, ranking strategies, some technical understanding, and a passion to stay on top of trends in SEO. The ideal candidate is data driven, a clear communicator who can translate data into insight seamlessly.
What you’ll be doing day to day
- Applying best in class SEO practices to all our websites to achieve organic acquisition objectives
- Work with the Department Head to develop and execute comprehensive SEO strategies per country to improve site performance and organic search rankings.
- Conduct in-depth technical audits of websites, identifying issues such as crawlability, indexation, site structure, and Core Web Vitals, and implement solutions.
- Work closely with developers to ensure SEO best practices are integrated into website architecture, platform migrations, and new site builds.
- Collaborate with the content team to optimise on-page elements, including metadata, internal linking, and keyword targeting.
- Analysing, sourcing and checking links for our link building strategy.
- Keyword research, search intent modelling and keyword mapping to achieve high rankings.
- Stay updated with the latest Google algorithm updates, technical SEO trends, and industry best practices.
What your background looks like
- 3+ years’ experience in an SEO role
- Ideally having worked in online gambling before
- Is well-rounded in all pillars of SEO including technical, content, and off-site link acquisition
- Has great experience in the typical SEO toolset i.e. Ahrefs, SEMRush, Google AnalyticsGoogle Search Console, or similar.
- Has experience or a desire to innovate and elevate SEO and the wider organic earned and owned product offering including integrated search
- Organisational commitment and performance excellence skills
- Good public relations/relationship building, management report writing, and communication skills
- A strategic thinker with strong analytical, visionary, and problem-solving skills
- French speaking would be advantageous but not a must
*** We operate with a hybrid working model of 3 days per week at our office on Fenchurch Street, and 2 days working from home. Please ensure this works for you before applying! ***
SEO Manager employer: GOAT Interactive
Contact Detail:
GOAT Interactive Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Manager
✨Tip Number 1
Familiarise yourself with the latest SEO trends and Google algorithm updates. This will not only help you in interviews but also demonstrate your passion for the field, which is crucial for a role like the SEO Manager at GOAT Interactive.
✨Tip Number 2
Showcase your experience with SEO tools such as Ahrefs, SEMRush, and Google Analytics. Be prepared to discuss specific projects where you've used these tools to drive results, as this will highlight your technical expertise.
✨Tip Number 3
Network with professionals in the online gambling industry. Engaging with others in this niche can provide insights into best practices and may even lead to referrals, increasing your chances of landing the job.
✨Tip Number 4
Prepare to discuss how you would approach developing and executing comprehensive SEO strategies tailored to different countries. This shows that you understand the global aspect of the role and are ready to contribute from day one.
We think you need these skills to ace SEO Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in SEO, particularly any roles related to online gambling. Use specific metrics to demonstrate your success in previous positions, such as improvements in organic traffic or search rankings.
Craft a Compelling Cover Letter: In your cover letter, express your passion for SEO and your understanding of the gaming industry. Mention how your skills align with GOAT Interactive's objectives and how you can contribute to their growth in Africa.
Showcase Your Technical Skills: Include examples of your experience with SEO tools like Ahrefs, SEMRush, and Google Analytics. Discuss any technical audits you've conducted and the solutions you've implemented to improve site performance.
Highlight Your Analytical Abilities: Demonstrate your data-driven approach by providing examples of how you've used analytics to inform your SEO strategies. Mention any successful keyword research or link-building campaigns you've led.
How to prepare for a job interview at GOAT Interactive
✨Showcase Your SEO Knowledge
Be prepared to discuss your understanding of SEO methodologies and ranking strategies. Highlight specific examples from your past experience where you successfully applied these practices to improve site performance.
✨Demonstrate Data-Driven Decision Making
Since the role requires a data-driven approach, come equipped with examples of how you've used analytics tools like Google Analytics or SEMRush to inform your SEO strategies. Be ready to explain how you translated data into actionable insights.
✨Familiarise Yourself with Technical SEO
Brush up on technical SEO concepts such as crawlability, indexation, and Core Web Vitals. Prepare to discuss any technical audits you've conducted and the solutions you implemented to resolve issues.
✨Communicate Clearly and Confidently
As a clear communicator is essential for this role, practice articulating your thoughts on SEO strategies and trends. Be ready to explain complex concepts in simple terms, especially when discussing collaboration with developers and content teams.
