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- Tasks: Lead CRM strategy and execute marketing campaigns across English-speaking markets.
- Company: GOAT Interactive is Africa's largest gaming brand group, driving digital excellence.
- Benefits: Enjoy a hybrid work model with 3 days in the office and flexible hours.
- Why this job: Join a fast-growing team and make a real impact in the gaming industry.
- Qualifications: Experience in CRM, data analysis, and the gaming industry is essential.
- Other info: Mentor two CRM Executives and explore innovative software solutions.
The predicted salary is between 43200 - 72000 £ per year.
Get AI-powered advice on this job and more exclusive features.
The objective of GOAT Interactive is to use the vast knowledge of Africa, combined with digital excellence, to ensure that all of our brands occupy the podium positions in the countries we operate in. With a growing presence in 15 countries, GOAT represents the largest group of gaming brands on the continent.
To help us continue on our already impressive growth trajectory, we’re on the lookout for an experienced Senior CRM Manager to own our CRM strategy across our English speaking markets, delivering second to none CRM marketing campaigns that help position our brands as the number one betting and casino products in their markets, whilst assuring a mentoring position for our 2 CRM Executives.
What you’ll be doing day to day:
- Working alongside the Head of CRM to plan and execute revenue driving CRM marketing campaigns within your assigned countries
- Assisting with promotional design briefs to different departments and ensuring campaigns are fulfilled by relevant teams within the time frame
- Design and optimise automated onboarding, retention and reactivation campaigns across multiple channels (push, in-app, email, SMS)
- Executing, analyzing, and reporting on campaign effectiveness through various data platforms, suggesting, AB testing and implementing new strategies to improve campaign performance
- Monitor country by country performance data and use this to devise ad-hoc and automated campaigns to maintain and increase market growth and customer value
- Develop an in-depth understanding of activity from all customer value and lifecycle segments
- Use key data insights to help build new customer segments, ensuring customers get the right communication, at the right time
- Explore ever improving software and AI capabilities to drive efficiency and deliver the best experience to our customers, at all time
- Be responsible for the guidance, mentoring and development of two CRM Executives – working closely together to build out a high performing and agile team
- Work alongside local teams and the Head of CRM to implement localized customer journeys from acquisition through to early life, retention and reactivation, maximizing PNL in your assigned countries
- Conduct competitor analysis and market development to enable Premier Bet and its associated brands to better the offering of our competitors.
Qualifications
- Data driven with a strong analytical mind to turn these insights into actions and resolutions
- Have gambling/gaming industry experience (Sportsbook, casino & lotto)
- Experience working with CRM platforms/Tools
- Experience in forecasting and costing campaign impact
- Experience in implementing CRM campaign automation
- Experience in planning and executing end to end campaigns
- Experience implementing campaigns across the full customer lifecycle
- Experience mentoring and developing less experienced team members
- Able to build strong working relationships with multiple stakeholders across multiple departments
- Quality project & time management skills
- A challenging mindset, always on the lookout to better processes
- Can-do attitude with an appetence to fast paced working environments
- Ability to perform in a hybrid office/home working environment
- Have a keen Interest in Sports, especially football
- Undertaken competitor analysis & reporting previously
- Experience in localization of content for foreign markets (preferably Africa)
*** We operate on a hybrid working model of 3 days per week at our office on Fenchurch Street! Please ensure this is suitable for you before applying ***
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Management
Industries
Marketing Services
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Senior CRM Manager employer: GOAT Interactive
Contact Detail:
GOAT Interactive Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Manager
✨Tip Number 1
Familiarise yourself with the latest trends in CRM strategies, especially within the gaming industry. Understanding how successful campaigns are structured and executed can give you an edge during discussions with our team.
✨Tip Number 2
Network with professionals in the gaming and CRM sectors. Engaging with others in the field can provide insights into best practices and may even lead to referrals that could strengthen your application.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive campaign success in previous roles. Being able to discuss specific metrics and outcomes will demonstrate your capability to contribute to our growth.
✨Tip Number 4
Research GOAT Interactive and its brands thoroughly. Understanding our mission and how we operate in different markets will help you articulate how you can add value to our team during the interview process.
We think you need these skills to ace Senior CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM management, particularly within the gambling or gaming industry. Emphasise your analytical skills and any successful campaigns you've executed.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the gaming industry and your understanding of CRM strategies. Mention specific achievements and how they align with GOAT Interactive's goals.
Showcase Your Analytical Skills: In your application, provide examples of how you've used data to drive campaign success. Discuss any tools or platforms you’ve worked with and how they contributed to your results.
Highlight Mentoring Experience: Since the role involves mentoring two CRM Executives, be sure to include any previous experience you have in guiding and developing team members. Share specific outcomes from your mentorship.
How to prepare for a job interview at GOAT Interactive
✨Showcase Your Analytical Skills
As a Senior CRM Manager, you'll need to demonstrate your strong analytical mind. Be prepared to discuss how you've turned data insights into actionable strategies in previous roles, especially in the gambling or gaming industry.
✨Highlight Your Campaign Experience
Make sure to talk about your experience in planning and executing end-to-end CRM campaigns. Share specific examples of successful campaigns you've managed, focusing on the channels used and the results achieved.
✨Emphasise Mentoring Abilities
Since this role involves mentoring two CRM Executives, be ready to discuss your experience in developing less experienced team members. Share examples of how you've guided others and built high-performing teams.
✨Demonstrate Adaptability
With a hybrid working model, it's important to show that you can thrive in both office and home environments. Discuss your time management skills and how you've successfully adapted to fast-paced, changing work conditions.
